Social media marketing will remain a crucial part of your marketing campaign in 2020. However, you must use it differently. Instead of making it the end of your marketing, you should use it as a way to welcome your potential customers.
You may use valued metrics in the past. But followers, likes and other metrics do not carry a lot of weight to your marketing. The most important thing in social media marketing is to generate quality leads. In that way, you can stop relying on social media networks. Rather, you can market to them directly. Thus, you must use social media to capture email addresses, phone numbers, and other valued data.
Drive Leads to a Landing Page
One way to convert your likes into sales is to lead your users to a landing page on your site. From there, you can show your newsletter signup and visitors can opt-in to receive an e-book or something of value.
Most people do not just sign up for your newsletter. They want something in return. When you give them a free e-book or a discount, they are likely to sign up.
Name a person who dislikes free stuff. We all want a gift. That’s why offering an incentive in exchange for information is useful in lead generation. If you choose a discount, though, it does not need to be extravagant. The average consumers will take your limited-time discount or gift.
When they sign up, you can utilize the data to retarget through Facebook ads. Then, incorporate your new contacts into your other marketing campaigns, like email marketing.
Provide a FAQ Page
Another way to convert leads into sales is to provide an FAQ page on your site and add that link to your social media profiles. Most people do not buy because they still have questions before purchasing something from you.
On your FAQ page, you must answer the most common questions that your users might ask. And make sure the page is prominent on your site. Or you may make an infographic that highlights those questions and answers. Then, post it on your social media and pin it.
Make a Follow-Up
Another trick to get your users back to purchase mode is to follow-up through email or phone call. It is an effective way to convert leads quickly and make them into sales.
After you generated your leads through your social media accounts and website, you must follow-up with them in a few days. This is a simple trick that can help you turn leads into sales.
Ask Leads for the Sale
Many businesses do not ask for the sale because they are afraid of rejection. However, if you start asking them if they are ready to buy, many will answer, “yes.”
Keep in mind that they became your leads because they are interested in your products and services. They just need some pushing. If you do not ask for the sale, then your competitors will.
If your leads do not convert into sales, you might want to try these strategies. They may help you boost your sales in 2020 and beyond.