Without taking action, the product or service you offer will not reach those people who need it the most. So be in front of your target audience by selling to your Instagram followers. Follower growth will not cut it. You have to sell to achieve ROI in your Instagram marketing campaign.
How? By being different. You have to stop copying the competition. If not, you will neither have leverage nor excel at sales.
Here are 7 tips that will help you turn Instagram followers to loyal customers.
Convince your prospects or target audience to like your page by showing how they can benefit from it. You can add a lead magnet to win them over. But they have to know up front the benefits in store if they follow your page.
2. Add value to your posts
Highlight your unique value proposition—the one big idea that makes you stand out against your competitors. Use it as the theme in all your future posts and content.
Remember that you have a valuable offering that deserves payment. You have a product or service that fills up a hole in your audience’s lives.
3. Focus your ads and posts on your audience
Most brands are narcissistic. They only focus on what they are selling. Beg to differ. Focus on your prospects’ needs and how you can help them. Shine the spotlight on them.
4. Actively listen and talk to your audience
Ask questions from your audience and spark conversations about your big idea. Talk to people and build your credibility by fostering relationships. Questions keep them engaged, not sales.
5. Stir up a debate
The best, most profitable brands have loyal fans and hard critics. Your posts have to draw Instagram followers in to get the right prospects and filter out the others.
6. Show people who you are and what your brand really is
While some small brands continue to mimic large companies, choose to be authentic and original with your target audience. If you have something new to offer, stick to it. You will stand out against the competition.
Customers easily build a relationship with real, trustworthy businesses. So, open up your life, employees and family to your fans. Let them have a sneak peek of what you are as a person. It will give them a face to remember, like and trust.
7. Focus on how the benefits can impact lives
While most in your industry focus on features and benefits only, you can focus on how these benefits can touch your customers’ lives. Show them that your product or service can bring them joy and take away a pain. Not only will it help close deals, but it will also make you an influencer in your market.
The shift of Instagram followers to loyal customers can be quick and straightforward psychologically. The key driver is to grab their attention and make them take action.