Content Marketing, Social Media & SEO: The 3 Things You Need To Boost Your Website [Infographic & Insights]

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Looking for a surefire way to boost your website to the first page and even the first entry for a certain search query?

This infographic suggests that you need essentially just three things. These are content marketing, social media and SEO.

In a nutshell, this says that when these three things work together, great results can be achieved.

As we have also been saying here on Social Barrel for a long time, “It all starts with content”. If we were to revise that, we’d say “It all starts with great content”.

What is great content then? If one is to ask us here at Social Barrel for a one-sentence description of “great content” it would be: “Great content is well-packaged content that has value to an audience.”

Why “well-packaged”? Because great content is not only about words, or lines, or points, it is also made through great delivery.

A well-laid-out article will be easier to read than a poorly-laid-out one. An article that is complemented by great visuals is even better. Video that’s better packaged will surely get more views than another video if the content just the same.

Why “content that has value”? Because people will not consume your content and patiently wait until you have more to share if they get nothing from your content. They must find some value out of your content – whether that being that they learn or are entertained, etc. – if people are to follow you.

SEO, social media, content marketing, infographic,

With that in mind, here are the types of content people can make to boost their websites. There are blog posts, website copy, articles, product descriptions, videos, eBooks, infographics, digital magazines, whitepapers, podcasts, webinars, research reports, case studies, images, digital newsletters, and reviews.

As you can see, there are a lot of types of content. And this is definitely not an exhaustive list.

After making sure that you have a steady stream of great content, you should turn your attention to getting these content to as many people as possible. That goal is where social media comes in.

Content distribution, according to this infographic, can be done through channels such as your site, your blog, other blogs, publications, press releases, podcasts, email, Facebook, Pinterest, Twitter, YouTube, Google+, LinkedIn and others.

Nonetheless, content distribution through social media not only gets your content out to people, it also gets their feedback which is something that search engines look at nowadays.

Though it may not be the biggest consideration in getting your page to the top of search results, signals from social media tell search engines whether your content and what you have to say has value to people.

How can search engines tell this? Naturally, if a piece of content is successful through the channels it was distributed on, it will be liked, shared, and commented more than less successful content. These signals tell search engines that your content engages real people.

These signals are what the infographic says are the Quality Indicators that the SEO part of the strategy should pay attention to.

These quality indicators are +1s, subscribes, shares, views, likes, votes, comments, mentions, retweets, favorites, links and more.

The infographic also mentions a sort of Social Score. This is important to look at for each content published since those who like your content and engage with it will likely also visit your site.

Furthermore, as we have said above, search engines like Google, Bing and Yahoo also like quality content.

In turn, “search engines see that people like your content and reward you,” the infographic notes.

From the exposure that social media grants to the engagement that quality content brings to your website moving up the search results, you’ll likely get more conversions.

Study the simple yet insightful infographic below.

SEO, social media, content marketing, infographic,

Infographic from MarketingAdept.com

Author: Solon Harmony Dolor

A passion for technology and journalism makes this upcoming writer very interested in social media and technology news. Fresh from finishing an English and Journalism degree from the University of the Philippines Diliman, he aims to bring interesting news to our readers . Don't forget to subscribe and receive our latest posts in your inbox.

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4 Comments on "Content Marketing, Social Media & SEO: The 3 Things You Need To Boost Your Website [Infographic & Insights]"


Guest
Allison Schoner
1 year 8 months ago

I agree that distribution is key to any content marketing strategy. There is no one fit solution distribution strategy, as the majority of successful marketing campaigns take advantage of a combination of methods to deliver the right content to the right audience at the right time. http://studioone.com/blog/distribution-kings-hand

Guest
1 year 8 months ago

Thank you for the very insightful comment John. We also think that content fans share on social networks signify the most engagement since they took the time to let their network see the content. An added benefit to sharing the post is that fans are more likely to also a comment with their share thereby starting conversations with people in their network.

Guest
1 year 8 months ago

Thank you for the very insightful comment John. We also think that content fans share on social networks signify the most engagement since they took the time to let their network see the content. An added benefit to sharing the post is that fans are more likely to also a comment with their share thereby starting conversations with people in their network.

Guest
1 year 8 months ago

This post lays out the basic structure of a Content Marketing strategy. As if setting up this structure weren't hard enough, the hardest part of the strategy is figuring out what sorts of content engage the type of community you are seeking to build.

I think the best thing to do is look at your competitors and see what seems to be working for them. Facebook is a perfect network to figure this out. You don't need to be in direct competition with a brand to get some ideas, as long as they are in the same or similar field.

Start searching on Facebook for brand pages with similar content and see which posts on their page receive the most engagement. I suggest the following scoring with regard to the type of engagement:

1. Like post (1 point)
2. Comment (5 points)
3. Share Post (7 points)

Be sure to look at the quality of the comments. There are plenty of people who are paying for comments and you will be able to tell if this is the case by the quality of the comments. I assigned points for you to each of the engagement points because in my opinion, if someone decides to share your content, you have succeeded at making something that a fan loves so much they are publicly sharing it to their friends.

I record my findings in an Excel workbook adding notes to each so that I can figure out what sort of content is hitting the most points overall. If a page gets lots of likes, but doesn't get many comments or shares, then I would take note but move on and look for pages that have high points due to a mixture of all three engagement points.

John Curran
http://mediashower.com