Looking for a surefire way to boost your website to the first page and even the first entry for a certain search query?
This infographic suggests that you need essentially just three things. These are content marketing, social media and SEO.
In a nutshell, this says that when these three things work together, great results can be achieved.
As we have also been saying here on Social Barrel for a long time, “It all starts with content”. If we were to revise that, we’d say “It all starts with great content”.
What is great content then? If one is to ask us here at Social Barrel for a one-sentence description of “great content” it would be: “Great content is well-packaged content that has value to an audience.”
Why “well-packaged”? Because great content is not only about words, or lines, or points, it is also made through great delivery.
A well-laid-out article will be easier to read than a poorly-laid-out one. An article that is complemented by great visuals is even better. Video that’s better packaged will surely get more views than another video if the content just the same.
Why “content that has value”? Because people will not consume your content and patiently wait until you have more to share if they get nothing from your content. They must find some value out of your content – whether that being that they learn or are entertained, etc. – if people are to follow you.
With that in mind, here are the types of content people can make to boost their websites. There are blog posts, website copy, articles, product descriptions, videos, eBooks, infographics, digital magazines, whitepapers, podcasts, webinars, research reports, case studies, images, digital newsletters, and reviews.
As you can see, there are a lot of types of content. And this is definitely not an exhaustive list.
After making sure that you have a steady stream of great content, you should turn your attention to getting these content to as many people as possible. That goal is where social media comes in.
Content distribution, according to this infographic, can be done through channels such as your site, your blog, other blogs, publications, press releases, podcasts, email, Facebook, Pinterest, Twitter, YouTube, Google+, LinkedIn and others.
Nonetheless, content distribution through social media not only gets your content out to people, it also gets their feedback which is something that search engines look at nowadays.
Though it may not be the biggest consideration in getting your page to the top of search results, signals from social media tell search engines whether your content and what you have to say has value to people.
How can search engines tell this? Naturally, if a piece of content is successful through the channels it was distributed on, it will be liked, shared, and commented more than less successful content. These signals tell search engines that your content engages real people.
These signals are what the infographic says are the Quality Indicators that the SEO part of the strategy should pay attention to.
These quality indicators are +1s, subscribes, shares, views, likes, votes, comments, mentions, retweets, favorites, links and more.
The infographic also mentions a sort of Social Score. This is important to look at for each content published since those who like your content and engage with it will likely also visit your site.
Furthermore, as we have said above, search engines like Google, Bing and Yahoo also like quality content.
In turn, “search engines see that people like your content and reward you,” the infographic notes.
From the exposure that social media grants to the engagement that quality content brings to your website moving up the search results, you’ll likely get more conversions.
Study the simple yet insightful infographic below.
Infographic from MarketingAdept.com