For the past several years, businesses have been pursuing social media exposure, chasing “likes” on Facebook, and gathering followers on Twitter, Pinterest, and Instagram – it has been notoriously hard to get a read on what all those likes, followers, and clicks are really worth.
Some custom software, such as SumAll Social Metrics, an analytics tool that tracks social media activity in the context of web traffic and revenue, help businesses start to see the return on social marketing.
Presented on a single dashboard in a SaaS environment, SumAll’s new tool – now free for businesses of all sizes to use – connects and normalizes transactional, social, and web traffic data to reveal how successfully social traffic converts into new customers and revenue.
SumAll Social Metrics tracks data interactions to provide actionable insights that enable sound business decision-making.
SumAll client Diamond Candles, who has more than 143,000 likes on Facebook, estimates that each social network engagement is worth approximately one cent.
Social media advocacy is far more valuable for the company, garnering about $1.07 per advocacy interaction.
The company cross-references customer traffic from Google Analytics and monitors engagement activity on Facebook along with gross receipts, gaining access to easy-to-understand business intelligence via SumAll Social Metrics that lets the company know how effective its social media marketing efforts are.
SumAll Social Metrics allows any business to view a full social history – connect Facebook, Twitter, Instagram, and shortly YouTube (updated in real-time) – and analyze the data via dashboard interaction, filtering by geography, demographics, or types of actions, including page views and clicks.
In addition, the tool keeps businesses informed via daily emails that deliver customized insights.
Connected data gives insights across a business, previously siloed information, and clear insights formerly only available to large businesses with teams of data analysts.
SumAll keeps you up and running in a matter of minutes, enabling companies to access important insights that can help them drive revenue and expand operations without costly, difficult-to-integrate systems that require extensive training to use.
There’s a lot of talk in the industry about the advantages of big data, with the largest corporations capitalizing on their data assets to gain key business insights.
Now SumAll puts big data tools into the hands of more companies with a free, real-time data dashboard.
SumAll Social Metrics allows companies to integrate data from multiple sources: Facebook, Twitter, Google Analytics, Google Adwords, Instagram, Amazon eBay, PayPal, Shopify, Big Commerce, Authorize, Stripe, Braintree and Magento, among others.
The tool allows users to view all of their data on one intuitive, interactive chart via their Web browser, tablet, or mobile phone.
The social media revolution has changed the way businesses communicate with their customers, as it was difficult for companies to integrate data from multiple sources and analyze it to gain valuable business intelligence.
With SumAll Social Metrics, users can now get an easy-to-understand dashboard that allows them to reveal actionable insights by combing social interactions and revenue.
By connecting data, SumAll Social Metrics can finally answer how much a click is worth to your business.
About The Author
Dane Atkinson is the CEO of SumAll, a forward-thinking, socially conscious company focused on harnessing the full power of real-time business intelligence for small and medium-sized retailers. The company is backed by leading VC investors, Battery Ventures, General Catalyst, Matrix Partners and Wellington Partners.