So, Google wants to make it difficult for sites to know you are on incognito mode when using Chrome? That sounds brilliant, and may very well be the icing on the cake when it comes to keeping trackers at bay. The new update is geared towards giving you confidence that your tracks are indeed being covered by the Chrome incognito mode.
Trackers will no longer be able to know when you have turned on the incognito mode on Chrome, which helps you to go behind those paywalls. Going forward, sites, unlike in the past, will not be able to know you have turned on the incognito mode on your Chrome browser.
“At the end of July, Chrome will remedy a loophole that has allowed sites to detect people who are browsing in Incognito Mode. This will affect some publishers who have used the loophole to deter metered paywall circumvention, so we’d like to explain the background and context of the change,” Google said in a blog post.”
I always felt it was improper for sites to know that you have turned on the mode [incognito] because it defeats the whole essence of adding the feature in the first place. According to Google, this is not right, and defeats the objective of adding the privacy feature in the first place.
“Presumably, the new update has been activated by default since the company said the new update would take effect from the end of last month—July to be precise. “We want you to be able to access the web privately, with the assurance that your choice to do so is private as well. These principles are consistent with emerging web standards for private browsing modes,” Google explained last month.
Sites, according to Google, are able to identify users browsing in Incognito mode. Sites are able to do this when they receive an error message that helps them to determine when a private session is occurring and thereby give the user a different experience. Now, the new Chrome 76, which was released a couple of days ago, will change all that and further secure your privacy when using the browser.
“The behavior of the FileSystem API will be modified to remedy this method of Incognito Mode detection,” Google explained. Every other remedy required to prevent a future or current detection of the privacy mode will henceforth be effected.
Apparently, the change is coming after Google received loads of complaints from people who visit pornography sites. These set of users have always complained that porn sites collect user data and share same with third-parties regardless whether they are using the Chrome incognito mode or not.
On the downside, publishers who monitor visitors to their sites especially when using incognito mode, will no longer be able to do so because things are no longer the way they were.
Some news sites and publishers place restrictions on the number of content visitors can have access to when they visit; but the new update will change all that. Apparently, Google is prioritising users’ privacy, and no one can blame them for that.
“Our News teams support sites with meter strategies and recognize the goal of reducing meter circumvention, however any approach based on private browsing detection undermines the principles of Incognito Mode,” Google said.