Choosing your SEO keywords: What to do to guarantee success  

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Choosing your SEO keywords: What to do to guarantee success  

Source – https://www.linkedin.com/pulse/googles-top-6-seo-ranking-factors-saurabh-sharma

SEO is of extreme importance and that’s why many companies are looking for .

However, it can be quite tricky to implement if you’re not really experienced in the subject. There are many things that you need to take into account and one of them is your keyword selection.

The keywords that you will be using for the SEO of your website play a vital role in how your site is actually ranked and classified by Google.

Of course, anyone could pick a couple of words to represent their business, but choosing the correct ones is often times the difference between a successful online endeavor and a company that doesn’t really get the attention it wants on the internet. Let’s go over some important things to take into account about keywords.

Don’t be afraid to take inspiration from competitors

Part of beating your competition is offering something that they don’t, but you shouldn’t be afraid of implementing keywords that they are already using. It is a very beneficial move to check out the keywords used by your most important competitors on the market. If they are successful, they probably have great SEO keywords. Take a look and see what can be used to fit your specific business model. Since they are your competition, it means that you are tackling similar concepts in terms of business so the same rules might apply to keywords.

Research how keywords can branch out

Keywords aren’t just about simple words, but also about complete phrases that are often used. If you are using a specific keyword, there are most likely phrases that fit the description as well. For example, if someone were to search on Google for something like basketball strategy, they will probably also be interested in things like best basketball formations strategy or best basketball timeout strategy. These iterations of the main keyword are extremely valuable if used correctly and as a result you need to incorporate them into your SEO for maximized effects.

Stay away from generic keywords

If you have to choose between using a generic word and using a phrase, always choose the phrase. The reason for this is because generic words are just that, generic. Using them won’t give you an edge whatsoever against competitors because they will also be using these generic words. Phrases on the other hand provide you with a unique approach to a specific keyword or key phrase, and allow you to come out on top and get noticed a lot easier. If you want to be more recognizable or to stand out, you need to use according keywords which will set you apart from the crowd.

Make use of your location

A mistake that a lot of companies and websites make is that they don’t take full advantage of their location. They just use keywords and phrases that detail their business model or their occupation, but they don’t go into specifics. Quite the opposite of settling for generic keywords is to use location specific elements in your keywords and phrases.

For example, if your business is located in Texas and it deals with repairing air conditioners, you should use combinations like Texas air repair or AC Texas, not just the standard AC. This will help other businesses and potential customers triangulate your position and it will bring you in their sights more easily.


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Author: Firdaus

I work as an IT consultant in the Toronto area and I love to write blogs about a variety of subjects. My passion for writing stems from the desire that everyone should have access to meaningful information. Whether it is a blog about society, culture, technology, or social media, I don’t want to miss the opportunity of sharing my thoughts with my friends and audience. Since I believe in mutual exchange of ideas, I am always on the lookout for a feedback on my writings.

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