Catmoji is not your usual social network, as it caters to a very specific group of people: cat lovers. Based in Penang, Malaysia, Catmoji.com presents pictures and videos of cute and cuddly felines, as shared by their adoring fans.
Making the Web a Happier Place
According to the “About” page of Catmoji.com, their mission is to help make the Internet a happier and better place — with cats. What’s more, they urge site visitors to help them “disrupt the Internet with cats and happiness.”
Meanwhile, based on a Betabeat.com article, the interface of Catmoji is similar to that of Pinterest. Upon creating a profile, its users can browse pictures of cats “by mood,” such as “sad” or “cute.” They can also choose from a range of “catvatars,” and share their posts on other platforms like Twitter and Facebook.
Online Identify for Cats
Notably, Koekoe Loo and Matthew Phiong, the Malaysia-based founders of Catmoji, regard their site very seriously. They intend it to be “the online identity for cats;” in other words, it would be a sort of “Facebook for cats,” except it offers a more unique experience.
Though the founders did not mention how they plan to earn money from Catmoji, Betabeat stated that they could generate income if they acquire enough users. The key would be to attract cat lovers away from bigger platforms that may have similar niches, such as Facebook, Tumblr, and Twitter. As for making a similar site for dog lovers, Loo and Phiong said that it could happen in the future.