Business blogs have been around for a while, yet many businesses still ignore this powerful marketing strategy. Blogging is the best way to build their reach online.
Your client better be found online. Most customers research for a product or service before final decision to purchase. If your client is nonexistent on the internet, search engines cannot pull up their site and show it on results pages.
As an internet marketer, you can help the client start with a business blog.
1. Determine the right topics to cover
Clients can pull in more buyers by casting a wider net. Never box them in, even if their business caters to a specific niche. Your blogposts have to transcend the business and add valuable content to the reader.
No one wants to read a blog that only talks about the client. While they are in the business to generate sales, they cannot move forward with a self-centered blog.
Help them build stimulating business blogs that meet different needs for the target audience.
Sample topics may include marketing and business, exclusive interviews, culture and company events, and products updates or new services.
Business blogs that cover assorted topics draw more readers with varied experiences. Better yet, it shows how interesting and diverse your client’s company is.
2. Strive to be a thought leader
To create your own reader community, you have to be a thought leader in your industry. A normal business blog may share how the company works, but a thought leader helps readers address their problems.
In conferences, key speakers go onstage to entertain and impart useful knowledge to the audience. They share valuable info and personal experiences to help you improve your own business. You may also consider partnering with them if their insights align with your company’s goals.
When customers see that your client have a good grasp of their niche or industry, they will quickly trust the product or service they are purchasing. They also develop an affinity toward your client’s company. It eventually leads to brand recommendations to everyone they know.
3. Sprinkle a little SEO
Search engine optimization, or SEO, will help your client’s blog go up and running. Guide them how to make their content appear in online search engine results pages.
To start, help them understand the relevance and proper use of keywords. New business bloggers think funny or catching posts will cut it. But will the target audience find it? Maybe they will come across your client’s posts, but business is a highly competitive industry.
Choose the right targeted keywords for your clients. Once the ball is rolling, teach them how to research for more in the future. It will help them come up with better ideas and topics to cover.
Better blogging means better chances of expanding marketing reach online.
4. Hire guest bloggers
The idea of writing to start business blogs may scare some clients. But they do not need to write unique content always, especially on their own.
You can help them find ways to create content without breaking a sweat. They do not need to write extensive posts daily. They may reuse content they had written elsewhere. It may come from interviews or speeches. Better yet, you can help them find guest bloggers for fresh ideas.
Some customers will reach out to you or your client to share their experience with the product or service. They want other customer to hear their feedback. Some of these blogposts will become the most popular posts on your site.
With the right effort and perseverance, we hope these tips will help your and your clients’ business blogs build reach online and reach ROI.
Share us your business blogging story in the comments section below.