Consumers eager to purchase the hottest video games and gadgets on the market often go online in search for the best deals. And increasingly, Twitter has turned into a key part of the whole online shopping process.
Last year, Twitter teamed up with Compete to conduct a study entitled “Tweets in Action: Mobile/Tech” and discovered how tweets from consumer electronics companies affect brand consideration and consumer shopping behavior.
Compete’s study gathered data about website …

When the lights went out at the Super Bowl on Feb. 3, a handful of companies used the situation to create memorable marketing messages on the fly. Oreo’s “you can still dunk in the dark” tweet was retweeted over 16,000 times, a sure sign that it resounded with frustrated football fans — or just bored Twitter users. Though the Super Bowl lighting challenge was a unique event, marketers can learn a few lessons from Oreo’s quick and accurate response for their email …

PricewaterhouseCoopers (PwC) US, the United States office of the world’s largest professional services firm in accountancy, has released its latest report on the top 10 technology trends for business, which shows the most relevant trends in technology that are likely to change business models, remold strategies, and reshape investments this year.
Chris Curran, principal and chief technologist for Advisory at PwC US, said that the firm’s report about top tech trends highlights the rise of …

This year new gimmicks for old concepts and strategies will make seemingly outdated ideas thrive as digital marketing trends, now and in the future.
These past few years we witnessed how digital marketing came out of refuge to take chances in newer grounds.
Now social media, specifically social networking sites – Facebook, Twitter, and Pinterest, among others, have significantly changed the way digital marketers run their business.
Amid the changes brought by social networks, some factors are …

Blogging is a passion that has spread around the globe, the phenomenon of sharing your ideas with others, receiving some feedback and then going at it again gives writers a sense of accomplishment. It gives you a buzz of energy.
When you see your writing style adapt and grow, you see the social stats change with this. I remember the day I first saw my 100 shares on Twitter. The momentous experience of knowing people are reading. People are liking, and I am helping.
Now there are a few problems …

A webinar is an event hosted online by an organization or a company and broadcasted to a group of people through the internet using the computer. It is sometimes referred to as an online event or a web seminar.
Why use a webinar
Doing business on the internet can become a little impersonal. Face-to-face greetings and handshakes are not possible through the internet. It is one of the reasons why webinar marketing is necessary to build a more personal rapport with your team members and buyers. …

The default WordPress text editing environment is functional – it gets the job done, but it’s not spectacular by any means. It has a number of limitations that can make writing your WordPress posts a bit less pleasurable than it might otherwise be.
Of course, the WordPress community has produced hundreds of plugins so that you can tweak the editor to your heart’s content, changing almost every aspect of the editing experience.

We’re going to have a look at three of the …

Should business CEO’s be active participants of social media? According to Nikki Little, a blogger for crainsdetroit.com, it

There’s literally millions and millions of blogs on the Internet today. Even large businesses and established brands have blogs of their own. How can a simple blogger deal with a competition of that magnitude without going broke?
While some people would pay big money just to get their blog’s name out in the open; the fact is that you could very well promote your blog by yourself, sometimes, with even better results. This way, you have better control on the marketing aspect of your …

The age of the average entrepreneur has been steadily increasing over the last few years. However, there are some people who have been able to establish themselves as entrepreneurs before the age of 30. Hayla Barna and Katie Beaucamp are two of the youngest entrepreneurs in the world. Barna is 27 and Beaucamp is 28. Birch Box is a website that charges people $10 per month to get four to five samples of cosmetic products.
It is estimated that Birch Box has made over seven million dollars since …