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Google reportedly working on a cross-platform payments app to be launched in India
Sep14

Google reportedly working on a cross-platform payments app to be launched in India

Google is reportedly working on a new cross-platform payments app set to be launched in India as early as next Monday. “ Google Tez,” the name of the new app, according to The Ken, will be launched in India; a market reputed to be one of the fastest growing in the world. Tez is a name translated from Hindi to mean “fast,” will feature a digital wallet that will enable users in India to store currency. The new cross-payment platform...

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How Video Marketing Extends Brand Image, Builds Reach Online
Sep01

How Video Marketing Extends Brand Image, Builds Reach Online

Video has become a top marketing strategy to build reach online. Mobile devices, from smartphones to tablets and laptops, allow people watch video from anytime, anywhere. In 2017, video will account for almost 75 percent of web traffic, based on this study. So, press your clients to add video marketing in their online campaign. You can use internal tools or guide them in making their own strategy. Either way, they need to see the...

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PayPal rolls out its first Cashback MasterCard
Aug31

PayPal rolls out its first Cashback MasterCard

PayPal is moving ahead with plans to revolutionize its services by launching a new credit card called PayPal Cashback MasterCard. The roll out also came along with a s percent cashback on purchases, and not points that vary by category. PayPal has teamed up with Synchrony Financial to offer the 2 percent cashback on purchases to customers—and of course, this is without annual fee. Other benefits attached to this roll out include no...

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Facebook bars fake news sites from buying ads
Aug28

Facebook bars fake news sites from buying ads

Facebook has stepped up its fight against fake news—and this time around, the company says its placing an embargo on such companies from buying its ads. According to TechCrunch, such companies or websites will no longer be able to promote disputed links through Facebook ads. Earlier this month, the social media giant announced that it was updating its machine learning technique. Facebook announced that it will send more potential fake...

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Guest Blogging as a Marketing Strategy
Aug25

Guest Blogging as a Marketing Strategy

Most internet marketers will advise you to increase reach online through guest blogging. This strategy is valuable for new, developing blogs to boost traffic and shares. Many sites need fresh, unique content and will perform better with a pitch from your client. These include though leadership content, expert interviews, business lessons and key marketing strategies. While you focus on making fresh content for a client’s site,...

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Business Blogs Build Reach Online
Aug17

Business Blogs Build Reach Online

Business blogs have been around for a while, yet many businesses still ignore this powerful marketing strategy. Blogging is the best way to build their reach online. Your client better be found online. Most customers research for a product or service before final decision to purchase. If your client is nonexistent on the internet, search engines cannot pull up their site and show it on results pages. As an internet marketer, you can...

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