The Blogging Category

Jun25

Here’s How Marketers Can Write Good Content for the Internet

Posted by Firdaus on Jun 25, 2017

Here’s How Marketers Can Write Good Content for the Internet

Blogging is not something that is exclusive to story writers or people who just have “thoughts” anymore. Budding entrepreneurs and even big time businesses invest in blogging because it is what reaches people. Some of these companies even go as far as doing a domain check to see if they could have a website that is solely for blogging. So what they do is they write content, share it on their social media accounts, and hope against hope that it does the job. More of than not, it does reach their target market; on rare occasions, their content just misses the point of blogging. The problem lies in assuming that just because you have a blog means that you can just write anything you want. Even personal bloggers have a goal in mind that they want to achieve per post that they publish. And if you are an entrepreneur who would like to get a slice of that online attention some companies are getting, you need to make sure that you have a clear objective for every post that you write. In digital marketing, if you do not know how to write well, you are going to have major problems. Not only are you not going to rank well on search engines or get good traction from your own audience; but you are not going to rake in new clients. This article will talk about why you need to refine your writing skills if you want to market and make it online. Get a clear idea of what you want to say A lot of people can write (or at least thinks they can write), but most of them do not really know how to do it well. This is not some snobbish statement, go on and browse through articles today, choose blogs that have been doing this for a long time and new companies who are just dabbling in digital marketing. Compare them with each other and you will notice a stark difference between the two. One has a clear cut way of telling a story or sharing relevant information, while still selling you the product. While the other one is obviously just doing it to use a keyword and rank. The important thing you need to remember about pushing content on the Internet is that it has...

Jun20

3 Reasons You Should Still Write A Blog

Posted by Jane Danes on Jun 20, 2017

3 Reasons You Should Still Write A Blog

With the popularity of social media, it’s easy to dismiss the benefits of having a company blog. For some people, they consider blogging as outdated and won’t help in marketing their business. It’s also easy to skip to blog because there’s a new social media platform appearing every year. But don’t discard it just yet. Despite the rising popularity of Facebook, Instagram, and Snapchat, among others, blogging is still as vital as it was a decade ago. In this list, let’s tackle some of the many reasons your company blog is still critical to your business’ success, even if you have a fantastic social media marketing. 1. It affects SEO. It’s true that millions of people are hanging out on various social media platforms. But never forget the 3.5 billions of Google searches every day. Facebook, on the other hand, has two billion searches a day while Pinterest has two billion searches per month. With those things in mind, Google remains the top tool for searching anything. To take advantage of those Google searches, you must seriously consider search engine optimization. In this way, your company’s website would climb the rankings. But you can only do so if you regularly update your site. And one of the ways to do so is to write quality posts regularly. As you continue to write amazing content on your blog, your company’s website will have better chances of gaining higher search engine rankings, allowing you to reach out to your potential buyers or clients who are actively looking for your products and services through Google. 2. The content has a longer lifespan than when you post it on social media. Your content on Facebook or Snapchat, for instance, won’t show up on Google search. Furthermore, the lifespan of your content on social media is short. On Snapchat, content can last for 24 hours. Instagram’s post stays relevant in 13 hours or so. The short life cycle of your content on social media allows a fluid exchange of opinions and ideas. It allows content to be timely and relevant. However, the content is temporary, making it difficult for you to keep up with the big players. Social media platforms want more content while Google likes best content. When you have a company blog, your potential customers could still find the post you wrote...

Home » Blogging

Jan29

The Most Boring Article About Blogging Tools That You’ll Ever Read

Posted By Jane Danes on Jan 29, 2017

Even though this article may bore you to sleep, we still hope you’ll find it useful. Blogging is one of the best ways to connect with your audience. But it’s more than just writing articles because it doesn’t end as soon as you hit publish. Your blog should attract your readers, keep them engaged, and make them visit your site again and again. If you’re worried about how to maintain an engaged audience, then you’ll have to start...

Nov23

Telegram launches Telegraph; a new blogging platform for anonymous publishing

Posted By Ola Ric on Nov 23, 2016

With technology, you never know what’s going to happen next. Things are fast shaping up, social media and technology are making life so easy for every one of us. Telegram, one of the massively underrated private chat app in the world, has launched a new tool called Telegraph for publishing stories on the web anonymously. The lightweight blogging platform only requires you to add your name and title when publishing an article. You can...

Jul16

Google deletes decade of Artist Dennis Cooper’s artworks from Blogger

Posted By Ola Ric on Jul 16, 2016

“Yesterday afternoon Google disabled my blog and took it offline.” The quote you just read was part of a statement issued on Artist Dennis Cooper’s Facebook Page where he lamented on how his blog was deleted by Google-owned Blogger.com. The full statement on his Facebook Page reads: “Yesterday afternoon Google disabled my blog and took it offline. They did the same with my email account. Other than being shown a general...

Jul05

How businesses and websites can benefit from the new Twitter Dashboard

Posted By Ola Ric on Jul 5, 2016

As you may have heard, Twitter launched a new Dashboard app to assist small businesses with managing their content. The app is not the first of its kind, as there are loads of third-party apps being used by businesses and content marketers to engage their target audience on the microblogging platform. In a nutshell, the microblogging platform wants to encourage business owners, websites, blogs, and content marketers to interact more...

May26

Bloggers, Publishers and rising challenges being posed by Ad Blockers

Posted By Ola Ric on May 26, 2016

Advertising is responsible for most of the free stuff you come across on the Internet. When you come across an interesting article on Forbes or any other digital media website, there is a possibility that some companies may have paid for it. However, you want quick access to the article that interests you without using excessive data in the process. To avoid ads and access the interesting article, you opt for an ad blocker so your...

Mar31

Social Brainstorming: Ideas & Resources to Keep the Creativity Flowing

Posted By Michael Georgiou on Mar 31, 2016

Social media is becoming of increasing importance to businesses. These unique platforms allow you to showcase your business to a large audience that may have been difficult and costly to reach in the past. Research suggests businesses should post multiple times a day on their social pages to keep the conversation going and to gain maximum visibility for their brands. Social, after all, is a crowded and competitive space. If you don’t...

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Next Entries »

Here’s How Marketers Can Write Good Content for the Internet

3 Reasons You Should Still Write A Blog

The Most Boring Article About Blogging Tools That You’ll Ever Read

Telegram launches Telegraph; a new blogging platform for anonymous publishing

Google deletes decade of Artist Dennis Cooper’s artworks from Blogger

How businesses and websites can benefit from the new Twitter Dashboard

Bloggers, Publishers and rising challenges being posed by Ad Blockers

Social Brainstorming: Ideas & Resources to Keep the Creativity Flowing

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