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How to Use Apps to Make Customers More Loyal
Oct14

How to Use Apps to Make Customers More Loyal

Loyal customers are vital for the survival of a business. Customers who keep returning not only provide the revenues a business needs to keep lights on and computers running, but they are often the ones driving in new customers through excited word-of-mouth. Any good business leader knows that the more loyal customers a business has, the longer that business will thrive. However, generating loyalty isn’t necessarily easy. Most...

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4 Creative Solutions to Invigorate Your Brand Image 
Oct09

4 Creative Solutions to Invigorate Your Brand Image 

A ‘Brand’ is the face of a company, as well as the face of it’s products. Companies tend to set up their branding and work really hard at making it shine early on, and then let it age without reinvigorating it. However, this can damage the overall brand in the long run, and should be regularly remedied. We have compiled a short list of 4 ways to invigorate your brand image in order to keep your company on it’s toes and...

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Psychology Triggers Behind Developing Brand Loyalty
Sep06

Psychology Triggers Behind Developing Brand Loyalty

A brand and its customers have a special relationship that needs to be nurtured. There are several ways to build this relationship, but perhaps the most effective way is to approach it from a psychological perspective. A company or small business needs to take the power of branding seriously, especially if they intend to compete in today’s market. Good branding will not only give the small business more recognition, but it also...

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Twitter’s Promoted Stickers cost a whopping $500,000 for brands
Aug26

Twitter’s Promoted Stickers cost a whopping $500,000 for brands

If you own a brand and want to run Promoted Stickers on Twitter, then be prepared to pay around $500,000 as that is the asking price, reports BuzzFeed. Now, that’s huge but, when you factor in the fact that the fee can be spread to other Twitter related ads, then it’s worth it. According to the report, the “$500,000 minimum ad spend can be spread across multiple Twitter ad products.” So that means you don’t have to spend that much...

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3 Tips for a Successful Twitter Advertising Strategy
Jul15

3 Tips for a Successful Twitter Advertising Strategy

A Twitter advertising strategy may not be hard to implement. But it does require time, effort and other resources to be successful in this endeavor. As an online marketer, you know the rapid growth and use of Twitter as an advertising platform has hurled brands to the forefront of digital technology. But how do you exploit this stage to achieve positive results in your online campaign? Here are three tips you may start with for a...

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Advanced Targeting Features and Ad Formats for Twitter Advertising
Jun21

Advanced Targeting Features and Ad Formats for Twitter Advertising

If you exclude the multitude of active users, the real force behind Twitter advertising roots from its advanced targeting features and ad formats. As an advertiser on one of the most-used social media platforms, you have to use the right ad formats and to target the right audience, especially with the strict character limit. You need the optimum mix of content and advanced targeting to grasp and hold a positive return on investment...

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