One of the biggest successes in recent years in internet commerce has been the rise of group buying sites, and notably Groupon. But does the company’s first results after its flotation, which disappointed the City, show that the formula is flagging?
 
Groupon has just announced its first results as a public company; it floated on the US Nasdaq stock exchange in November, buoyed up by a lightening start and subsequent growth, and just before reports on flaws in the group buying concept got a …

Broadcasters sue Dish Network over ad-skipping TV Box. (Image: Dish Network)

Three television broadcasters have filed suits against Dish Network over Dish’s set-top television that lets viewers skip advertisements in TV shows that it records.
The Fox Broadcasting Company, the National Broadcasting Company and the Columbia Broadcasting System sued the TV box maker and argued that it should make certain the viewing of advertisements on TV. The companies are apprehensive that if viewers would …

Web-based Display Advertisement Market Shoots Up to 190 Billion, Brazilians Take On Digital Advertising. (Image: espensorvik, via Flickr / CC)

comScore recently released a data showing that 190.5 billion display advertisements were delivered to the Brazilian Internet audience within the Q1 2012 alone.
Mr. Alex Banks, comScore’s Managing Director for Brazil says, “As the digital ad sector in Brazil grows and becomes more sophisticated, we are seeing an influx of large brand advertisers …

A new research released recently by comScore, a leading source of measurements and analytics of the digital world, in collaboration with Pretarget, a keyword-based advertisement targeting firm, has revealed that advertisements work better with longer air time and makes for a clearer and better presentation. Additionally, sales and inquiry of products advertised are more associated to how long it stays on screen more than how often it is clicked.
As Keith Pieper, founder of Pretarget, puts …

AMD Appoints New CMO / image via LinkedIn

AMD has announced in a press release the appointment of Colette LaForce in the position of Vice President and Chief Marketing Officer, reporting to Rory Read, president and CEO of AMD.
In her new role, LaForce will lead AMD’s marketing operations globally, including marketing strategy, branding, internal and external communications, corporate events, sponsorship and entertainment marketing.
Rory Read, AMD CEO, said that Colette LaForce has a vast …

Google vs. Facebook – Giants Battle for Revenue Supremacy / image via Digital Trends

The two biggest names in the Internet today are battling it out for Web supremacy as their revenues climb to stratospheric heights, thanks to the heated business landscape of the Internet in 2012.
Search giant Google and social networking colossus Facebook are going neck and neck this early in the year, as both worry that the other is luring away the incredibly lucrative advertising business that has made …

Free 1GB Wireless and 4G Access Will Be Yours Free Starting July – FreedomPop

The sheer volume of information and fun that mobile device users worldwide derive from the Internet often ignores—painfully—the fact that the increasingly habitual practice can be very expensive.
Wireless service provider FreedomPop today reportedly offered to solve this problem with an offering of 1GB worth of 4G WiMAX and LTE wireless data service free starting July and September.
Tech observer Tecca, as …

If you thought Google had gone too far in its quest for ad dollars, think again. The search giant turned advertising agency has now applied for and been awarded a patent that allows ads to be served based on “environmental conditions” of the user.
This means that Google wants to gather information about the weather conditions, where you are as you use a Google product or make a phone call, and then serve you ads relevant to that weather. For instance, if the sensors pick up cold …

MailChimp has announced today that its users can now insert dynamic text link ads to their email campaigns using LiveIntent. The company, which offers email-marketing services through its email platform, said that the new offer would enable users to better monetize their email campaigns without necessarily having to hard code the ads into the email, as it was before.
LiveIntent is an Internet marketing company that offers a real-time ad platform for email to users. Using what they call …

One thing we never expect to hear from an ex-Googler is feeling happy of leaving the company. Google has been a bastion of great working spaces and everyone has been lining up so far to work at Google. That is until now. Ex-Googler and head of Google Plus API engineering James Whittaker has published a blog post that outlines his reasons for leaving Google and why he is happy to be back at Microsoft, where he initially worked before joining Google.
Now, it’s not like Whittaker is a …