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Facebook’s video Ad Breaks expands to more countries
Sep24

Facebook’s video Ad Breaks expands to more countries

Facebook’s ability to generate more revenue through ads has never been in doubt—the company knows what it wants and does not hesitate to go for it. The company’s large appetite for creating different avenues to make more revenue from ads is what stands it out among other social media giants. Apparently its Ad Breaks product is sailing smoothly and the company wants to expand its dragnet to other territories. To this end, Facebook has...

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Amazon ad market share gaining traction, report says
Sep20

Amazon ad market share gaining traction, report says

  Amazon has increased the market share of its advertising business, beating expectations in an industry led by Google and Facebook. EMarketer estimated Wednesday that the online retailer will have $4.61 billion in U.S. ad sales this year. This is 4.2 percent of the digital ad market. Previously projected to be $2.89 billion EMarketer revised its estimates due to Amazon’s accounting change and increased demand. Google and...

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Facebook reverses ban on cryptocurrency ads
Jun26

Facebook reverses ban on cryptocurrency ads

Six months after announcing that it would no longer accept cryptocurrency ads on its platform, Facebook has beat a retreat. Facebook at the time said it was rolling out a new policy aimed at prohibiting “ads that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency.” Following promises it made to...

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7 tips on how to run a successful yoga retail business
Apr28

7 tips on how to run a successful yoga retail business

If you are a yoga enthusiast, it is critical to know about the factors that determine whether you will have a successful yoga session or not. Having appropriate designer yoga clothes is one of those factors. Yoga is a form of exercise which involves mental, physical, and spiritual acts. Talking about Yoga based businesses, it is not easy running a retail yoga shop. It requires hard work, commitment, and determination to enhance sales....

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Snapchat users can now shop direct without exiting the app
Apr19

Snapchat users can now shop direct without exiting the app

Snapchat is already positioning itself as an ecommerce website where people can shop. Actually Snap’s intentions have never been hidden—and we recently reported that a test to enable users to buy things online just by swiping up in Snapchat Discover is on the card. Now, there is an option that now lets you directly buy products, watch longer promotional videos or install apps on your phone without leaving Snapchat, reports CNBC. The...

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6 Essential Digital Marketing Strengthening Trends You Need To Know
Apr14

6 Essential Digital Marketing Strengthening Trends You Need To Know

 As per the definition, globalization is the process through which industries and other organizations develop international impact or start functioning on an international scale. The internet transformed this world into a virtual world where everyone is on the same page, regardless of time zones and socioeconomic standards. But if you think beyond the internet, what actually brings the world together is built-in human nature –...

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