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Snapchat Launches Ad Manager, Publisher and Certified Partners
Jun15

Snapchat Launches Ad Manager, Publisher and Certified Partners

Snapchat maker Snap Inc. has officially rolled out its self-serve advertising tool Ad Manager, announced its vertical video builder tool Snap Publisher, and launched its Certified Partners program. Ad Manager Before the announcement, online advertisers could only purchase ads thru partners or Snapchat itself. Now, they can design or buy their own ads thru a new Snapchat dashboard called Ad Manager. The new tool has a stark resemblance...

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Mastering Facebook Advertising
Jun11

Mastering Facebook Advertising

Facebook advertising has become the norm for online marketers and business owners, and also consumers. They have realized the power and reach of the its targeting potentials. You may have tried Facebook as an advertising platform and fell short of your expectations. Perhaps you have not tried taking it to the next level. Even so, Facebook advertising is prevailing enough to deserve your attention. As an entrepreneur, there are four...

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The “Fold” Is a Myth. Here’s Where You Should Actually Place Your CTA Buttons
Apr25

The “Fold” Is a Myth. Here’s Where You Should Actually Place Your CTA Buttons

The concept of “the fold” is probably something you’ve perpetually struggled with, in online marketing, web design, and conversion optimization. Since the beginning of the Internet, much emphasis has been placed on the fact that valuable content and especially calls to action should be placed “above the fold,” or in the upper part of a web page. The logic seemed flawless: most people don’t bother to scroll and, therefore, they will...

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Why Your Outdated Marketing Strategy Isn’t Working & What You Can Do to Fix It 
Mar02

Why Your Outdated Marketing Strategy Isn’t Working & What You Can Do to Fix It 

Having a marketing strategy in place for your business is essential in today’s competitive and constantly-evolving business culture. Whether you have an online business, a bricks-and-mortar store or a combination of the two, your marketing plan is either bringing you business at a measured cost, or costing you that business and potentially leaving money on the table. If you are still utilizing the same marketing strategies from...

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10 Free Marketing And Social Media Classes Online
Dec02

10 Free Marketing And Social Media Classes Online

Nowadays, you can find hundreds to thousands of online marketing resources. Every day, hundreds of social media marketing resources are being published. With this amount, you might wonder where you could go for the most useful marketing and social media classes. In this post, let us talk about some of the best classes that you can take to improve your online marketing skills. 1. Facebook Blueprint Created by Blueprint eLearning and...

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How to Use Apps to Make Customers More Loyal
Oct14

How to Use Apps to Make Customers More Loyal

Loyal customers are vital for the survival of a business. Customers who keep returning not only provide the revenues a business needs to keep lights on and computers running, but they are often the ones driving in new customers through excited word-of-mouth. Any good business leader knows that the more loyal customers a business has, the longer that business will thrive. However, generating loyalty isn’t necessarily easy. Most...

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