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Best ways to engage audience at live promotion events
Jul13

Best ways to engage audience at live promotion events

While it is true that in the age of digitization it has become almost necessary to sell yourself online, there are still many aspects in which need you to get down on the ground and promote your product among the masses using a direct person approach. Now going person to person is not the best way to go obviously. So a more practical approach would be to organise live promotional events at crowded places (for example, in a shopping...

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How Exhibitions Can Help Your Marketing Campaigns
Jul01

How Exhibitions Can Help Your Marketing Campaigns

It is interesting to watch just how much the marketing world continues to evolve. From the use of the many social media platforms to building solid online communities, it is important that businesses remain in tune with all the latest trends. But, it is just as important to maintain the core values that you and your marketing team follow each day. Exhibitions and trade shows actually remain a marketing gem. They are a fantastic way to...

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Tips To Make A Successful Mobile App
Jun26

Tips To Make A Successful Mobile App

A mobile app allows you to bring your ideas to life. Mobile apps are popular. They pave the way for different business ideas. Unfortunately, not all developers know the right approach on how to develop an app. In this post, let’s take a look at some tips that can guarantee your mobile app will succeed, despite the tricky waters of developing an app. Choose the Right Platform Most app developers failed to select the right platform:...

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Snapchat Launches Ad Manager, Publisher and Certified Partners
Jun15

Snapchat Launches Ad Manager, Publisher and Certified Partners

Snapchat maker Snap Inc. has officially rolled out its self-serve advertising tool Ad Manager, announced its vertical video builder tool Snap Publisher, and launched its Certified Partners program. Ad Manager Before the announcement, online advertisers could only purchase ads thru partners or Snapchat itself. Now, they can design or buy their own ads thru a new Snapchat dashboard called Ad Manager. The new tool has a stark resemblance...

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Mastering Facebook Advertising
Jun11

Mastering Facebook Advertising

Facebook advertising has become the norm for online marketers and business owners, and also consumers. They have realized the power and reach of the its targeting potentials. You may have tried Facebook as an advertising platform and fell short of your expectations. Perhaps you have not tried taking it to the next level. Even so, Facebook advertising is prevailing enough to deserve your attention. As an entrepreneur, there are four...

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The “Fold” Is a Myth. Here’s Where You Should Actually Place Your CTA Buttons
Apr25

The “Fold” Is a Myth. Here’s Where You Should Actually Place Your CTA Buttons

The concept of “the fold” is probably something you’ve perpetually struggled with, in online marketing, web design, and conversion optimization. Since the beginning of the Internet, much emphasis has been placed on the fact that valuable content and especially calls to action should be placed “above the fold,” or in the upper part of a web page. The logic seemed flawless: most people don’t bother to scroll and, therefore, they will...

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