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Facebook will no longer charge marketers for accidental ad clicks
Aug08

Facebook will no longer charge marketers for accidental ad clicks

Facebook is shaking things up a bit in the advertising front. The social media giant will stop charging marketers for accidentally clicked ads. If a person accidentally clicks an ad on a mobile ad, but retracts within two seconds, such will be categorized as unintentional. Such clicks, according to Facebook, will not attract charges to the marketer. Product Marketing Manager Brett Vogel said the company won’t be charging for those...

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LinkedIn Advertisers Receive Three New Campaign Manager Tools
Jul20

LinkedIn Advertisers Receive Three New Campaign Manager Tools

As digital marketing integrates further into businesses, proof of social ROI has become a key part of an advertiser’s campaign. So, social platforms are now releasing updated data tools and features to refine it. Consequently, LinkedIn has launched new data tools to remain competitive. These three Campaign Manager tools offer better targeting and performance data on the platform. 1. Demographic data expansion The Microsoft-owned...

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Best ways to engage audience at live promotion events
Jul13

Best ways to engage audience at live promotion events

While it is true that in the age of digitization it has become almost necessary to sell yourself online, there are still many aspects in which need you to get down on the ground and promote your product among the masses using a direct person approach. Now going person to person is not the best way to go obviously. So a more practical approach would be to organise live promotional events at crowded places (for example, in a shopping...

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How Exhibitions Can Help Your Marketing Campaigns
Jul01

How Exhibitions Can Help Your Marketing Campaigns

It is interesting to watch just how much the marketing world continues to evolve. From the use of the many social media platforms to building solid online communities, it is important that businesses remain in tune with all the latest trends. But, it is just as important to maintain the core values that you and your marketing team follow each day. Exhibitions and trade shows actually remain a marketing gem. They are a fantastic way to...

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Tips To Make A Successful Mobile App
Jun26

Tips To Make A Successful Mobile App

A mobile app allows you to bring your ideas to life. Mobile apps are popular. They pave the way for different business ideas. Unfortunately, not all developers know the right approach on how to develop an app. In this post, let’s take a look at some tips that can guarantee your mobile app will succeed, despite the tricky waters of developing an app. Choose the Right Platform Most app developers failed to select the right platform:...

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Snapchat Launches Ad Manager, Publisher and Certified Partners
Jun15

Snapchat Launches Ad Manager, Publisher and Certified Partners

Snapchat maker Snap Inc. has officially rolled out its self-serve advertising tool Ad Manager, announced its vertical video builder tool Snap Publisher, and launched its Certified Partners program. Ad Manager Before the announcement, online advertisers could only purchase ads thru partners or Snapchat itself. Now, they can design or buy their own ads thru a new Snapchat dashboard called Ad Manager. The new tool has a stark resemblance...

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