The 12 Days of Holiday Emails – Tips for Making the Most of Your Email List

We are in the midst of holiday marketing season and we wanted to take some time out for some egg nog and email evaluation. Before the season is over, take some time to analyze your campaigns and see how you are doing and what can be changed; what’s working and what’s no. Here are 12 holiday email tips to make your sales bright! Deck the Halls with Data Analysis. Hubspot explains that the only way to improve your email marketing...

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5 Unconventional PR Tips to Help You Stand Out
Aug18

5 Unconventional PR Tips to Help You Stand Out

The purpose of sending out press releases and conducting press and media relations is to get the word out about your brand or your company news. However, making sure that your press stands out is a vital part of this process. Sending out and publishing the news and releases is just the beginning. Using unconventional methods to spread the word and make connections sometimes just means resorting to old tactics that are no longer...

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Top 3 undiscovered Social Media sites for Business Marketing
Jul28

Top 3 undiscovered Social Media sites for Business Marketing

With the explosion of the internet many businesses understand they need some type of online presence to stand out in the crowd.  It’s a great idea to use social media for marketing as you get to build relationships with your customers which in turn breeds trust and sales. Social media giants like facebook, twitter and linkedin are full of businesses doing exactly that, so it can be hard to stand out from the crowd. But they...

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Google AdWords Express App hits iOS and Android
Jul16

Google AdWords Express App hits iOS and Android

Google has launched a new native iOS and Android app for their AdWords Express advertising platform which lets you easily create an online Ad for your business with just a few clicks. The Google AdWords Express app is a simplified version of the AdWords platform and is aimed at small businesses and start ups, who want to reach a wider audience. Currently available only in the U.S, the Google AdWords Express app is completely free to...

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Savvy ways to use Google AdWords Remarketing to increase repeat buyers
Jul15

Savvy ways to use Google AdWords Remarketing to increase repeat buyers

Since Google AdWords Remarketing (also called re-targeting) was released from Beta testing in early 2010, online advertisers hit the ground running experimenting with this advertising medium and haven’t stopped since. The beauty of Google remarketing is the fact that the sky’s the limit when it comes to how advanced your implementation & strategy can be. You can see below (From Drupal.org) overall project usage of remarketing has...

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Why Online Adds Fall Flat And What To Do About It
Feb17

Why Online Adds Fall Flat And What To Do About It

Most of us do not even notice it but most if not almost all of the pages we visit while surfing the Internet contain some sort of advertisement. It is not surprising at all then that most of us do not pay attention to online ads. However, seeing data about this phenomenon can be quite enlightening and useful for those involved in promoting businesses and organizations over the ol’ interweb. What we have here is an infographic created...

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