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Snapchat pitching to pharmas as the friendlier network
Mar24

Snapchat pitching to pharmas as the friendlier network

  Snap wants pharmaceutical companies to post ad campaigns on Snapchat. They are pushing for products relevant to younger audiences, such as birth control and vaccines. Pharmas invest billions in ad campaigns on their main platform: TV. Reports suggest, however, that they are shifting to digital. Facebook and Google are in their crosshairs. A June 2018 eMarketer report shows that the digital ad spend of pharmas reached $2.52...

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YouTube Removes 400+ Channels Following Child Exploitation Controversy
Feb24

YouTube Removes 400+ Channels Following Child Exploitation Controversy

YouTube has a new string of controversies surrounding its advertising business. The Alphabet-owned company has talked to key ad agencies and major companies to address it, according to AdWeek’s sources familiar with the matter. Bloomberg reported that several brands, including Disney, Nestle and Epic Games, had stopped buying ads over concerns of child safety. Blogger Matt Watson ignited fire after posting a 20-minute video last...

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LinkedIn to help brands hit the bull’s eye with Interest Targeting
Jan24

LinkedIn to help brands hit the bull’s eye with Interest Targeting

Brands spend a lot of money on adverts that may sometimes not reach half of their targeted audience. While Facebook, Twitter and the likes have been adding series of products and tools to help businesses maximize their reach, it is obvious that more still needs to be done. LinkedIn feels there is need to give advertizers more value for money being spent to reach their audience. To this end, the professional social media network has...

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WhatsApp will start showing ads in Status bar
Nov03

WhatsApp will start showing ads in Status bar

Maybe not the sort of news you would love to hear, but can’t deny the fact that it is one of the worst kept secrets in the last couple of months. We all knew WhatsApp was seriously working on monetizing its app, and was only a matter of time before the news is everywhere. Ads are coming to the Status bar—perhaps, it is time to say the app was fun while the service was ads-free. Vice President Chris Daniels confirmed this on Wednesday...

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Facebook Pixel to get first-party cookie option for advertisers
Oct08

Facebook Pixel to get first-party cookie option for advertisers

  Facebook has announced its plan to add a first-party cookie option for Facebook Pixel. It will give advertisers, publishers and developers continued access to data from the Apple Safari browser. They can use it to measure and analyze how their campaigns are performing on the website. Brands in the financial and medical sectors will most likely opt out, since they handle sensitive information. But other areas may want to move...

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New Snapchat ad options available for the 2018 holidays
Sep30

New Snapchat ad options available for the 2018 holidays

News about a Snapchat exec leaving and its losing battle against Facebook Stories are taking a hit on the app’s reach and influence. So why are marketers still clinging on to the platform? Amid the growth slump, studies have shown that Snapchat still dominates the demographic comprising teens and younger users. These audiences will drive substantial influence on purchases during the 2018 holiday season. If your product or service...

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