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Snap’s Dynamic Ads rolls out to companies globally
Jun03

Snap’s Dynamic Ads rolls out to companies globally

Companies around the world will now have access to Snap’s automated advertising also known as Dynamic Ads. This move will make it easier for both retailers and brands to sell products to relevant consumers through the Snapchat app. Businesses through Snap’s Dynamic Product Ads [DPAs] will be able to upload their catalog to Snap before products are then automatically put into a template and shown to target users within the app. Ads...

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Instagram opens the door for creators to monetize their content
May27

Instagram opens the door for creators to monetize their content

Instagram has finally opened up money-making access to its creators to monetize their content on the platform. This important milestone is a game changer that will encourage creators and make them feel they are an important part of the platform. Facebook-owned Instagram announced today that it will start displaying ads on its IGTV video app. It also announced that revenue accruing from such ads will be split with influencers who...

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Google now requires all advertisers to verify their identities
Apr23

Google now requires all advertisers to verify their identities

Google is now making it mandatory for all advertisers to verify their identities and countries of origin. This policy was initially designed for political ads; but is now being extended to all advertisers as a measure towards combatting misinformation and scams especially about the COVID-19 pandemic. Going forward, you will start seeing disclosures with your ads from this summer. Companies in the US will kick-off the new policy before...

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Facebook sues ILikeAd for allegedly baiting people to click on celebrity photos
Dec07

Facebook sues ILikeAd for allegedly baiting people to click on celebrity photos

One of the most important responsibilities of a social media company is to protect its users. That probably is the reason why Facebook has just filed a lawsuit against a Hong Kong company ILikeAd for allegedly baiting people to click on photos of celebrities. Per Reuters, the company allegedly also baited people into clicking on “bogus advertising” links, which violates the company’s policy on ads. This enables ILikeAd to install...

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Snapchat expands time limit for mid-roll video ads to three minutes
Nov19

Snapchat expands time limit for mid-roll video ads to three minutes

According to AdWeek, Snapchat users will still be able to skip the mid-roll video ads after six seconds, but advertisers will be able to use the option for longer video messaging, in order to keep those viewers who are interested engaged. Snapchat users, according to AdWeek, will however, still be able to skip the mid-roll video ads after six seconds. This, however, will also give advertisers the opportunity to use the option for...

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5 Reasons to Visit the Grandparents for Halloween
Nov04

5 Reasons to Visit the Grandparents for Halloween

5 Reasons to Visit the Grandparents for Halloween It’s the season of ghosts, ghouls, and monsters. As the leaves turn fiery red and you feel a chill in the air, it’s time to start making your Halloween plans. There are costumes to be made, trick-or-treat routes to be mapped out, jack-o’-lanterns to be carved, and a house to be decorated with cobwebs and skeletons. Halloween is a special time for kids. With the approach of the...

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