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Advanced Targeting Features and Ad Formats for Twitter Advertising
Jun21

Advanced Targeting Features and Ad Formats for Twitter Advertising

If you exclude the multitude of active users, the real force behind Twitter advertising roots from its advanced targeting features and ad formats. As an advertiser on one of the most-used social media platforms, you have to use the right ad formats and to target the right audience, especially with the strict character limit. You need the optimum mix of content and advanced targeting to grasp and hold a positive return on investment...

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5 ways to test the strength of your social media marketing strategies
Jun17

5 ways to test the strength of your social media marketing strategies

Succeeding in social media marketing involves a lot of strategies and plans. It goes without a say that Twitter, Facebook, Snapchat, Instagram and YouTube are helping a lot of businesses grow. Using Facebook gives you a wider coverage and gets your product or service in front of millions of people (let’s put it that way because we all know that Facebook has about 1.6 billion users). Twitter is not far behind in terms of helping to get...

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Twitter trialing Promoted Tweet Carousal—a new ad unit
Jun05

Twitter trialing Promoted Tweet Carousal—a new ad unit

For the likes of Facebook, Twitter and Instagram, making every opportunity to make more profit through ads counts. Virtually every product being developed by these companies is geared towards making the most of these opportunities—and little wonder Twitter has decided to trial “Promoted Tweet Carousal.” Promoted Tweet Carousal is Twitter’s latest attempt at winning the hearts of brands and advertisers. It is a service or feature...

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Different Ad Networks Require Different Strategies: AdWords vs. Facebook
May31

Different Ad Networks Require Different Strategies: AdWords vs. Facebook

  Different Ad Networks Require Different Strategies: AdWords vs. Facebook When it comes to PPC advertising, Google AdWords is the undisputed leader — so much in fact, that AdWords has essentially become synonymous with paid search. Because AdWords is so dominant, many businesses rely strictly on the platform, or invest only a small percentage of their advertising budget in other advertising networks, like Facebook. However, to...

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Blendle offers succor to publishers as readers can now pay-per article from US apps
May26

Blendle offers succor to publishers as readers can now pay-per article from US apps

Publishers groaning under the heavy burden of watching their revenue dwindling due to ad blockers can heave a sigh of relief. Blend is a Dutch startup, which aggregates news from different media houses online via a paywall before allowing users to pay a small amount per every article they read. Blendle adopts a system where users only pay for articles they wish to read—and also gives them the opportunity to get a refund when they are...

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Bloggers, Publishers and rising challenges being posed by Ad Blockers
May26

Bloggers, Publishers and rising challenges being posed by Ad Blockers

Advertising is responsible for most of the free stuff you come across on the Internet. When you come across an interesting article on Forbes or any other digital media website, there is a possibility that some companies may have paid for it. However, you want quick access to the article that interests you without using excessive data in the process. To avoid ads and access the interesting article, you opt for an ad blocker so your...

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