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Top KPIs for Measuring Social Media Marketing Success 
Apr19

Top KPIs for Measuring Social Media Marketing Success 

We are all aware of the importance of social media marketing to a business’s overall success. However, it’s easy to get lost in the numerous feel-good factors that one experiences on social media. A post went viral. You received 400 more followers this week! You earned a mention in an influencer’s tweet. How much of what a business actually does on social media make a difference to its bottom line? Is this too cynical an approach to...

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Digital and Traditional Marketing – Leveraging the Complementary Approach
Mar29

Digital and Traditional Marketing – Leveraging the Complementary Approach

Digital and Traditional Marketing – Leveraging the Complementary Approach When it comes to developing a successful marketing strategy, who says that you have to make a choice between the old and the new? For instance, Traditional marketing methods such as direct mail can happily co-exist with a digital marketing strategy such as a social media campaign. There are plenty of savvy business owners who have invested in address printers to...

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Display and Social: Two Peas in a Marketing Pod
Feb24

Display and Social: Two Peas in a Marketing Pod

With all the talk of the importance of social media marketing these days, it may seem as though display ads have taken a backseat to messages shared in 140 characters or fewer. However, there is a lot of good evidence that indicates display advertising and social media efforts can go hand in hand to promote products and services and attract new customers. Let’s take a look at the synergy between these two marketing approaches. Match...

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Facebook Advertising: Tips on How to Get More Likes and Shares
Feb12

Facebook Advertising: Tips on How to Get More Likes and Shares

Facebook advertising is considered an art. If you don’t understand it, you won’t find success in it. But how are you going to create an ad for this social networking site and get more likes and shares? Know Your Market On Facebook, you can choose who you want to market your brand. To know who they are, conduct your own research. Choose whether you want to focus on men or women, for example. You should select the criteria very...

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Top 5 things to Consider for Mobile ad Strategy
Jan20

Top 5 things to Consider for Mobile ad Strategy

Mobile ad market is continuously evolving. Though, many organizations are trying to tap this growing market and reach their potential clients, there are many who still are unable to make a mark. Perhaps, they should consider these following points that can help them achieve what they seek. The world is slowly drifting from ‘Mobile First to Mobile Only’. This drift has begun in the recent past as popularity of mobile phone...

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Five Old-School Marketing Strategies that Still Pack a Punch
Dec21

Five Old-School Marketing Strategies that Still Pack a Punch

The death knell of traditional marketing methods has been rung, and the obsession with online marketing strategies has now reached fever pitch. Businesses are investing more than ever in online channels, spending money on email marketing, social media, and SEO. Although the internet can be harnessed as an effective way to generate leads and increase exposure, traditional marketing tactics can still have a hugely positive effect on...

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