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Blendle offers succor to publishers as readers can now pay-per article from US apps
May26

Blendle offers succor to publishers as readers can now pay-per article from US apps

Publishers groaning under the heavy burden of watching their revenue dwindling due to ad blockers can heave a sigh of relief. Blend is a Dutch startup, which aggregates news from different media houses online via a paywall before allowing users to pay a small amount per every article they read. Blendle adopts a system where users only pay for articles they wish to read—and also gives them the opportunity to get a refund when they are...

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Bloggers, Publishers and rising challenges being posed by Ad Blockers
May26

Bloggers, Publishers and rising challenges being posed by Ad Blockers

Advertising is responsible for most of the free stuff you come across on the Internet. When you come across an interesting article on Forbes or any other digital media website, there is a possibility that some companies may have paid for it. However, you want quick access to the article that interests you without using excessive data in the process. To avoid ads and access the interesting article, you opt for an ad blocker so your...

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How Your Brand Can Come First in Social Media?
May22

How Your Brand Can Come First in Social Media?

Nowadays, it’s no secret that a brand should have a strong social media presence. Unfortunately, if you implement wrong the social media approach, you’re going to lose followers. As a result, you’ll lose a lot of opportunities. It will also mean losing revenue potential. So, how are you going to help your brand compete effectively in social media? 1. Offer value to your audience When people are interested in what you offer, they...

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5 Ways to Improve Twitter Advertising
May21

5 Ways to Improve Twitter Advertising

The best practices of Twitter advertising are bound to change, as new features roll out and trends shift in social media channels. Social media marketing, search engine optimization (SEO) and blogger outreach – these topics, strategies and action plans, among other forms of online promotion, are shifting gears more quickly than ever before. What you thought was germane last month no longer applies today. In the coming months, Twitter...

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Using Facial Recognition in Marketing
May13

Using Facial Recognition in Marketing

Facial recognition is undoubtedly the next big trend in marketing. Thus, digital marketers are paying attention to it while it’s taking the front stage. One of the companies that utilize facial recognition is MasterCard. In February, the company announced the launch of its new mobile technology that allows customers to verify their purchases online through selfies or fingerprints. The selfie payment of MasterCard is an indication that...

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Top KPIs for Measuring Social Media Marketing Success 
Apr19

Top KPIs for Measuring Social Media Marketing Success 

We are all aware of the importance of social media marketing to a business’s overall success. However, it’s easy to get lost in the numerous feel-good factors that one experiences on social media. A post went viral. You received 400 more followers this week! You earned a mention in an influencer’s tweet. How much of what a business actually does on social media make a difference to its bottom line? Is this too cynical an approach to...

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