In our series of Facebook EdgeRank lessons, you have read and understood – at least we’d like to believe – how the team behind EdgeRank filters the stories in your News Feed.
PostRocket, a Facebook marketing site, released a new infographic with updated data from the first visuals they presented about EdgeRank. It’s way better than what you have read from this article focusing on the mathematical formula. And yes, I wrote that.
This time Will Cathcart, Product Manager of News …

Facebook marketing is not as easy as it seems. Social media marketers have to impress and win the hearts of more than one billion, or at least ten thousand, active users on the world’s largest social networking site.
While reaching out to those people may sound mind-boggling, there are some useful tips that Facebook marketers can do to follow the right path. Some of these tips even apply to Facebook users.
Mike Maghsoudi, co-founder of Post Rocket, a website dedicated to Facebook …

LivingSocial (or Living Social) is not yet out of the woods, as its list of woes continues to grow.
The daily deal website, a rival to market-leading deals company Groupon, acknowledged on Friday another unfortunate event on its recently lackluster performance: a massive cyber attack that may have led to 50 million compromised LivingSocial accounts.
A company spokesperson said LivingSocial has started to reach out to its more than 50 million members, as the information leak may have allowed …

Small business owners can still get the most out of their budgets for online marketing campaigns through Facebook.
A new infographic from Marketing Weekly outlines how small businesses can optimize advertising on the world’s largest social networking site.
Marketing Weekly takes pride as a hub for the latest news on marketing and online marketing solutions.
The infographic cites data from Small Business Trends to show how much small businesses spend on their online marketing campaigns, …

Consumers eager to purchase the hottest video games and gadgets on the market often go online in search for the best deals. And increasingly, Twitter has turned into a key part of the whole online shopping process.
Last year, Twitter teamed up with Compete to conduct a study entitled “Tweets in Action: Mobile/Tech” and discovered how tweets from consumer electronics companies affect brand consideration and consumer shopping behavior.
Compete’s study gathered data about website …

When the lights went out at the Super Bowl on Feb. 3, a handful of companies used the situation to create memorable marketing messages on the fly. Oreo’s “you can still dunk in the dark” tweet was retweeted over 16,000 times, a sure sign that it resounded with frustrated football fans — or just bored Twitter users. Though the Super Bowl lighting challenge was a unique event, marketers can learn a few lessons from Oreo’s quick and accurate response for their email …

U.S. holiday shoppers capitalized early promotions to fuel a 17.4 percent increase in online sales during Thanksgiving Day 2012, reports IBM.
Turkey Thursday’s surge made headway for 20.7 percent growth on Black Friday.
Mobile consumers had the largest increase in sales, which reached 16.3 percent and spearheaded by the Apple iPad.
The IBM Digital Analytics Benchmark revealed the following trends as of 12:00 am PST, November 24, as part of the firm’s Smarter Commerce initiative:

Consumer …

Ted Turner, legendary media visionary, was honored this morning by the Digital Place-based Advertising Association (DPAA) at its 5th annual Digital Media Summit at the New York Hilton.
DPAA recognized Turner for his pioneering role in helping to launch the digital place-based media industry.
Under his aegis, Turner Private Networks in the early 1990′s was at the forefront of the launch of eight digital place-based networks: Checkout Channel, CNN Airport Network, CNN Accent Health, CNN …

The online general advertising market in Australia grew 21% from June 2011 to June 2012 to reach $768 million, and is expected to grow at a CAGR of 14% till 2017. Online video was the fastest growing type of online general advertising inventory, growing 58% during that period.
Based on Frost & Sullivan’s report Australian Online General and Mobile Advertising Market 2012, published in October 2012, which includes a survey conducted with online advertisers in Australia, half …

Skype to Add Ads to Conversations. (Image via Engadget)

Even though we hope this thing will not happen ever, Skype has just announced that it will integrate ads into the audio chat windows. Basically, as in the example below, if you use Skype for a free conversation with an aunt outside of the country and she happens to not own a webcam, on the right you will see advertisements that will change according to Skype’s tastes and needs.
Currently the situation only affects those Skype users …