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The “Fold” Is a Myth. Here’s Where You Should Actually Place Your CTA Buttons
Apr25

The “Fold” Is a Myth. Here’s Where You Should Actually Place Your CTA Buttons

The concept of “the fold” is probably something you’ve perpetually struggled with, in online marketing, web design, and conversion optimization. Since the beginning of the Internet, much emphasis has been placed on the fact that valuable content and especially calls to action should be placed “above the fold,” or in the upper part of a web page. The logic seemed flawless: most people don’t bother to scroll and, therefore, they will...

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Why Your Outdated Marketing Strategy Isn’t Working & What You Can Do to Fix It 
Mar02

Why Your Outdated Marketing Strategy Isn’t Working & What You Can Do to Fix It 

Having a marketing strategy in place for your business is essential in today’s competitive and constantly-evolving business culture. Whether you have an online business, a bricks-and-mortar store or a combination of the two, your marketing plan is either bringing you business at a measured cost, or costing you that business and potentially leaving money on the table. If you are still utilizing the same marketing strategies from...

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10 Free Marketing And Social Media Classes Online
Dec02

10 Free Marketing And Social Media Classes Online

Nowadays, you can find hundreds to thousands of online marketing resources. Every day, hundreds of social media marketing resources are being published. With this amount, you might wonder where you could go for the most useful marketing and social media classes. In this post, let us talk about some of the best classes that you can take to improve your online marketing skills. 1. Facebook Blueprint Created by Blueprint eLearning and...

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How to Use Apps to Make Customers More Loyal
Oct14

How to Use Apps to Make Customers More Loyal

Loyal customers are vital for the survival of a business. Customers who keep returning not only provide the revenues a business needs to keep lights on and computers running, but they are often the ones driving in new customers through excited word-of-mouth. Any good business leader knows that the more loyal customers a business has, the longer that business will thrive. However, generating loyalty isn’t necessarily easy. Most...

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4 Creative Solutions to Invigorate Your Brand Image 
Oct09

4 Creative Solutions to Invigorate Your Brand Image 

A ‘Brand’ is the face of a company, as well as the face of it’s products. Companies tend to set up their branding and work really hard at making it shine early on, and then let it age without reinvigorating it. However, this can damage the overall brand in the long run, and should be regularly remedied. We have compiled a short list of 4 ways to invigorate your brand image in order to keep your company on it’s toes and...

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Psychology Triggers Behind Developing Brand Loyalty
Sep06

Psychology Triggers Behind Developing Brand Loyalty

A brand and its customers have a special relationship that needs to be nurtured. There are several ways to build this relationship, but perhaps the most effective way is to approach it from a psychological perspective. A company or small business needs to take the power of branding seriously, especially if they intend to compete in today’s market. Good branding will not only give the small business more recognition, but it also...

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