Why Online Adds Fall Flat And What To Do About It

Most of us do not even notice it but most if not almost all of the pages we visit while surfing the Internet contain some sort of advertisement.
It is not surprising at all then that most of us do not pay attention to online ads. However, seeing data about this phenomenon can be quite enlightening and useful for those involved in promoting businesses and organizations over the ol’ interweb.
What we have here is an infographic created by Goo Technologies from data they got after they …

Instagram Says Its First Ad Campaigns Show Promise

Instagram Says Its First Ad Campaigns Show Promise

Photo- and video-sharing app Instagram may be a useful advertising platform for brand marketers after

How To Improve Your Mobile Advertising Campaign

How To Improve Your Mobile Advertising Campaign

A startup, small-, or medium-sized business owner will struggle at first when challenged with a mobile advertising campaign. Entrepreneurs find it harder when they combine mobile and online advertising. But to overlook this ostensibly baffling, costly marketing channel is barking mad; it’s the age of mobile devices and people practically use and carry their phones anywhere.
To avoid draining the marketing budget without substantial contribution to sales, here are a few tips on how to create …

Twitter’s Paid Advertising Boosts ROI on TV Ads

Twitter’s Paid Advertising Boosts ROI on TV Ads

Paid ads on Twitter help boost the efficiency of TV ads when merged with each other. And mobile carriers benefit from

3 Reasons Why SEO Cannot Stand Alone

3 Reasons Why SEO Cannot Stand Alone

If you already have experience with online marketing, you highly likely know this fact: SEO alone will not support or hold up your blog, website, or even traffic.
Here are three reasons why this is the case:
 
1. Frequent updates to Google’s search algorithm stir search engine rankings.
In 2012, Google released more than 20 updates that led to large losses for online businesses and marketers as websites dropped their ranking, followed eventually by the traffic. At the time of this writing, …

Facebook Advertising Drives 30% Increase In Paid Search Return On Ad Spend

Facebook Advertising Drives 30% Increase In Paid Search Return On Ad Spend

Digital marketing firm Kenshoo has released new findings from its research that shows the impact of Facebook advertising on the performance of paid search

Facebook Advertising Reaches New Levels Of Efficacy

Facebook is an effective mainstream advertising channel with nearly 50 percent of News Feed advertisements reaching the target

Advertising Agencies Fall Short In Digital Marketing Talent

Advertising agencies that establish digital marketing skills training and level-setting programs win more business and improve customer

Google Allows DoubleClick Clients to Purchase Retargeted Ads via Facebook’s FBX

Google and Facebook have agreed upon an amicable partnership despite their rivalry in the social networking space.
The online advertising giant is working with the leading social networking company to provide Google clients a way to purchase retargeted ads on

How Personalized Marketing Strategies Work with Social Data

The two main marketing headlines of the decade: the rise of social media and the fall of mass media.
TV viewing and print media have steadily declined since 2000. According to Business Insider, TV viewing has dropped nearly 50 percent since 2002.
In the case of Internet and mobile technologies for interactive social networking, social media has accounted huge improvements since the outset of MySpace. According to Forbes, social media use among U.S. adults grew by up to 800 percent during the …