Digital marketing firm Kenshoo has released new findings from its research that shows the impact of Facebook advertising on the performance of paid search
Facebook is an effective mainstream advertising channel with nearly 50 percent of News Feed advertisements reaching the target
Advertising agencies that establish digital marketing skills training and level-setting programs win more business and improve customer
Google and Facebook have agreed upon an amicable partnership despite their rivalry in the social networking space.
The online advertising giant is working with the leading social networking company to provide Google clients a way to purchase retargeted ads on
The two main marketing headlines of the decade: the rise of social media and the fall of mass media.
TV viewing and print media have steadily declined since 2000. According to Business Insider, TV viewing has dropped nearly 50 percent since 2002.
In the case of Internet and mobile technologies for interactive social networking, social media has accounted huge improvements since the outset of MySpace. According to Forbes, social media use among U.S. adults grew by up to 800 percent during the …
Facebook announced today an objective-based interface redesign of its ad buying and reporting tools. Ad buying now starts with the question “What’s your advertising objective?” and tools will show an ad recommendation based on that particular objective, and then determine the performance of the ads against the objective.
The company said the updates will simplify the process for marketers to promote or advertise personal and corporate brands on Facebook.
The social network first announced …
Although Internet marketing is rapidly growing in popularity these days, the traditional advertising options are still holding their positions on the market. The real-life ads are in many cases much more visual since these are larger in size and colorful, but this topic is far beyond the scope of this
Many companies spend a greater proportion of their annual marketing budget on digital media more than ever before.
The biggest reason why more and more organisations concentrate on the Internet when formulating new marketing campaigns can be summed up in a single word:
Facebook will start to disclose the daily and monthly user counts of its web and mobile platforms for various countries. As part of that announcement, the social network revealed that 101 million daily mobile users account for 78 percent of its 128 million daily users in the
As digital marketing goes nowadays, one cannot miss social advertising. With the rise in popularity of social media, companies and organizations naturally are flocking to where the people are.
The infographic notes, “As Facebook, Twitter, LinkedIn, StumbleUpon, and others have emerged as social network leaders, they have created powerful new ways for advertising to reach the right consumers with the right message at the right time.”
In this infographic made by Unified, a brief history of …