:)
Psychology Triggers Behind Developing Brand Loyalty
Sep06

Psychology Triggers Behind Developing Brand Loyalty

A brand and its customers have a special relationship that needs to be nurtured. There are several ways to build this relationship, but perhaps the most effective way is to approach it from a psychological perspective. A company or small business needs to take the power of branding seriously, especially if they intend to compete in today’s market. Good branding will not only give the small business more recognition, but it also...

Read More
Twitter’s Promoted Stickers cost a whopping $500,000 for brands
Aug26

Twitter’s Promoted Stickers cost a whopping $500,000 for brands

If you own a brand and want to run Promoted Stickers on Twitter, then be prepared to pay around $500,000 as that is the asking price, reports BuzzFeed. Now, that’s huge but, when you factor in the fact that the fee can be spread to other Twitter related ads, then it’s worth it. According to the report, the “$500,000 minimum ad spend can be spread across multiple Twitter ad products.” So that means you don’t have to spend that much...

Read More
3 Tips for a Successful Twitter Advertising Strategy
Jul15

3 Tips for a Successful Twitter Advertising Strategy

A Twitter advertising strategy may not be hard to implement. But it does require time, effort and other resources to be successful in this endeavor. As an online marketer, you know the rapid growth and use of Twitter as an advertising platform has hurled brands to the forefront of digital technology. But how do you exploit this stage to achieve positive results in your online campaign? Here are three tips you may start with for a...

Read More
Advanced Targeting Features and Ad Formats for Twitter Advertising
Jun21

Advanced Targeting Features and Ad Formats for Twitter Advertising

If you exclude the multitude of active users, the real force behind Twitter advertising roots from its advanced targeting features and ad formats. As an advertiser on one of the most-used social media platforms, you have to use the right ad formats and to target the right audience, especially with the strict character limit. You need the optimum mix of content and advanced targeting to grasp and hold a positive return on investment...

Read More
5 ways to test the strength of your social media marketing strategies
Jun17

5 ways to test the strength of your social media marketing strategies

Succeeding in social media marketing involves a lot of strategies and plans. It goes without a say that Twitter, Facebook, Snapchat, Instagram and YouTube are helping a lot of businesses grow. Using Facebook gives you a wider coverage and gets your product or service in front of millions of people (let’s put it that way because we all know that Facebook has about 1.6 billion users). Twitter is not far behind in terms of helping to get...

Read More
Twitter trialing Promoted Tweet Carousal—a new ad unit
Jun05

Twitter trialing Promoted Tweet Carousal—a new ad unit

For the likes of Facebook, Twitter and Instagram, making every opportunity to make more profit through ads counts. Virtually every product being developed by these companies is geared towards making the most of these opportunities—and little wonder Twitter has decided to trial “Promoted Tweet Carousal.” Promoted Tweet Carousal is Twitter’s latest attempt at winning the hearts of brands and advertisers. It is a service or feature...

Read More