PrestaShop-Your One-Stop Ecommerce Solution
Mar25

PrestaShop-Your One-Stop Ecommerce Solution

Only few small-scale online businesses and eCommerce websites actually make it to the top. Sadly, it is not just about the cost of setting up an online store or business, but a combination of other factors, including competition and meeting up with the mounting challenges of installing and keeping your software and applications up to date. Supports are in short supply, and only few companies actually provide the needed backbones to...

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7 Essential Design Tips for a Small Business Website
Mar25

7 Essential Design Tips for a Small Business Website

Small businesses tend to depend heavily on their websites for generating brand awareness and improving revenue. This is why their websites not only must look good but also engage the attention of the target audience. In order to achieve these goals, these sites need to be incorporated with specific design elements. The average attention span of a website visitor is less than 15 seconds (Source: Time) and if the website is not...

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5 Great Ways Startups Can Leverage Online Marketing for Business Benefit
Mar25

5 Great Ways Startups Can Leverage Online Marketing for Business Benefit

Before you start a business, it is important that you understand the gravity of the commitment you’re about to make. While you may think that starting a new venture would be the biggest challenge you will face, the reality is that running or maintaining it will take up most of your time and effort. One of the first things that you will have to do to achieve business success is market it the right way using the right tools. You may...

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Using Content Curation Tools for Social Media Marketing
Mar18

Using Content Curation Tools for Social Media Marketing

In a recent survey, 71% of consumers said that their purchase decisions are based on social media referrals. The same survey found that Facebook (30.8%) was the strongest influencer of such decisions, followed closely by Youtube (27%) and Linkedin (27%). These statistics on reiterate the importance of using social media platforms as marketing avenues. However, with more and more businesses going social, marketing on social media is...

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Top 7 Reasons Why Crowdfunding Campaigns Fail
Mar17

Top 7 Reasons Why Crowdfunding Campaigns Fail

Every venture requires capital to start and run, but not every wannabe-entrepreneur has it. That leaves you with two options – to either put a lid over your box of ideas, or to raise enough money and let your ideas materialize. Raising money is no mean task and can be really frustrating, especially if the amount is a huge one. Banks may not always be willing to lend you that much and investors might look for their own interests rather...

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How to Level Up Your Target Market (All with the Help of Digital)
Mar12

How to Level Up Your Target Market (All with the Help of Digital)

All competent marketers know the importance of targeting audiences. They know that getting the right message to the right people at the right time is the ultimate goal of any marketing campaign. Targeting the right audience enables marketers to gain better control of the outcome of their campaigns to ensure that they reach their goals. But knowing how to target audiences the right way is something that not all marketers are skilled...

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