The 12 Days of Holiday Emails – Tips for Making the Most of Your Email List

We are in the midst of holiday marketing season and we wanted to take some time out for some egg nog and email evaluation. Before the season is over, take some time to analyze your campaigns and see how you are doing and what can be changed; what’s working and what’s no. Here are 12 holiday email tips to make your sales bright! Deck the Halls with Data Analysis. Hubspot explains that the only way to improve your email marketing...

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Sony And YouTube To Make ‘The Interview’ Available For Digital Rental
Dec26

Sony And YouTube To Make ‘The Interview’ Available For Digital Rental

Both CNN’s Brian Stelter and Reuters have separately reported that Sony and YouTube are negotiating a deal that will see the later make ‘The Interview’ available for rental. Earlier reports also stated that Sony had approached the White House for help in securing iTunes as the VOD platform of choice for streaming availability. However, TechCrunch reports that it may not be possible owing to technical and infrastructure challenges. In...

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Do’s and Don’ts of Video Conferencing
Nov19

Do’s and Don’ts of Video Conferencing

Enterprise video conferencing is something that many corporate entities across the world are adopting in order to lower their overall operating costs and overheads. However, because of the nature of the video conferencing, many professionals are unaware as to what constitutes good etiquette when it comes to meetings of this nature. Generally speaking, if something should not be done in a physical meeting, then it probably isn’t...

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Social Media in the Financial Sector: The Importance of Managing and Monitoring Your Reputation
Oct31

Social Media in the Financial Sector: The Importance of Managing and Monitoring Your Reputation

In today’s interconnected world, any business that ignores the power of word of mouth as it pertains to their reputation will essentially fall by the wayside. In years prior to the boom of social media, reputation management was easier to handle than it is today. Consumers now have the power to influence corporate behaviors and thus impact businesses with the click of a button. All it takes is one negative complaint to trend on a...

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4 Emotional Drivers for a Successful Content
Sep05

4 Emotional Drivers for a Successful Content

The Internet is full of emotional baggage. Today, it seems everything is punctuated with an “emoticon” and how someone is “feeling.” The more “emo” you get the better. People are naturally engaged when you tell them a story about a rude taxi driver, a new romantic connection, or some baby news. In the same way, you will probably share videos of a baby who can’t stop laughing, a bullied teen who made it to The Voice, odd news about a...

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A Comprehensive Guide to Content Curation
Sep01

A Comprehensive Guide to Content Curation

Depending on your point of view, content on the internet can be a vast collection of treasures, a cesspool swimming in filth, or a big pile of gold specks mixed in with an even bigger pile of dirt.  My guess is that most people lean towards the last one, giving rise to content curation, the process of finding the gold among the dirt, as a very popular online activity. At its most basic, content curation is the process of finding,...

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