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Snapchat users can now shop direct without exiting the app
Apr19

Snapchat users can now shop direct without exiting the app

Snapchat is already positioning itself as an ecommerce website where people can shop. Actually Snap’s intentions have never been hidden—and we recently reported that a test to enable users to buy things online just by swiping up in Snapchat Discover is on the card. Now, there is an option that now lets you directly buy products, watch longer promotional videos or install apps on your phone without leaving Snapchat, reports CNBC. The...

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6 Essential Digital Marketing Strengthening Trends You Need To Know
Apr14

6 Essential Digital Marketing Strengthening Trends You Need To Know

 As per the definition, globalization is the process through which industries and other organizations develop international impact or start functioning on an international scale. The internet transformed this world into a virtual world where everyone is on the same page, regardless of time zones and socioeconomic standards. But if you think beyond the internet, what actually brings the world together is built-in human nature –...

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T-Mobile customers can now chat with the telecom giant on Apple’s Business Chat on iMessage
Apr11

T-Mobile customers can now chat with the telecom giant on Apple’s Business Chat on iMessage

Recall that Apple recently launched Business Chat feature in its messaging app iMessage? The feature, which is currently only available to users in Canada and the US is attracting the right kind of attention, especially from T-Mobile. The mobile carrier has announced that its customers will be able to chat with its representatives via the new feature. “Starting today, through Apple Business Chat on T-Mobile, you can change your rate...

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4 reasons why businesses should invest in ‘Executive Suites’
Apr06

4 reasons why businesses should invest in ‘Executive Suites’

Plush, leather couches that overlook the skyline, in New York, Miami or even Los Angeles, sit in the lobby. The polished marble floors shine as the mid-day sun peaks through the tinted windows. You can smell the affluence that surrounds you. This could be an office that belongs to an investment company or one that belongs to a prestigious law office, but it’s not. This is an executive suite managed by one of the many premium serviced...

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Secret to the Purple Mattress Viral Videos hitting 500 Million Views
Apr04

Secret to the Purple Mattress Viral Videos hitting 500 Million Views

As technology changes so does our approach to doing a lot of things. The internet, in particular, has been responsible for quite a lot of things. A good example is the approach to marketing. Initially, face to face conversation was the only way to generate sales. Today, digital marketing is the way to go. Majority of product review websites have contributed significantly to their sales. Mattresses are no different; some manufacturers...

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4 Tips for B2B Marketers to Win Mobile Video in 2018
Apr03

4 Tips for B2B Marketers to Win Mobile Video in 2018

  Mobile video accounted for more than 50 percent of all digital video consumed last year. And streaming video had an 83 percent share of mobile data consumed—up 25 percent to 31 GB per month. The rise in consumption opens a big opportunity for business-to-business brands. They only have to tap into their target audience’s social media feeds. The B2B digital ads space will grow to $4.6 billion this year, up 13 percent from last...

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