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Top KPIs for Measuring Social Media Marketing Success 
Apr19

Top KPIs for Measuring Social Media Marketing Success 

We are all aware of the importance of social media marketing to a business’s overall success. However, it’s easy to get lost in the numerous feel-good factors that one experiences on social media. A post went viral. You received 400 more followers this week! You earned a mention in an influencer’s tweet. How much of what a business actually does on social media make a difference to its bottom line? Is this too cynical an approach to...

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And you thought you knew a lot about Amazon? Check out this infographic and you will be surprised!!!
Apr17

And you thought you knew a lot about Amazon? Check out this infographic and you will be surprised!!!

Amazon is the largest Internet-based retailer in the world. Starting from a 400 square feet garage, in just two decades Amazon has spread out to have dozens of offices in over 30 countries around the world. The company’s development centres are spread across North America, Europe, Asia and Africa. Amazon has separate retail websites for United States, United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands,...

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Looking for Solid Business Growth? Try these 5 Must-Have Online Marketing Tools
Apr07

Looking for Solid Business Growth? Try these 5 Must-Have Online Marketing Tools

If you are committed to expanding your business, your marketing strategy will not just need to “use” some of the must-have online marketing tools, but “use” those tools effectively. SEO strategies designed by online marketing experts like alexmiller aim to make the most of the top online marketing tools in order to get your business noticed. Your ultimate business success will depend to a great extent on which online marketing tools...

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Social Networking for SMBs: Go Beyond Facebook and Twitter
Apr02

Social Networking for SMBs: Go Beyond Facebook and Twitter

Looking at the social media strategy of small and medium sized businesses, startups, public companies, and social organizations, one might be surprised given the diverse marketing campaigns undertaken by these enterprises. On a second thought, you might not be surprised as there has to be some sort of difference considering their business size, goals, and industry type. However, one thing that is definitely surprising is that a lot of...

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Social Brainstorming: Ideas & Resources to Keep the Creativity Flowing
Mar31

Social Brainstorming: Ideas & Resources to Keep the Creativity Flowing

Social media is becoming of increasing importance to businesses. These unique platforms allow you to showcase your business to a large audience that may have been difficult and costly to reach in the past. Research suggests businesses should post multiple times a day on their social pages to keep the conversation going and to gain maximum visibility for their brands. Social, after all, is a crowded and competitive space. If you don’t...

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Digital and Traditional Marketing – Leveraging the Complementary Approach
Mar29

Digital and Traditional Marketing – Leveraging the Complementary Approach

Digital and Traditional Marketing – Leveraging the Complementary Approach When it comes to developing a successful marketing strategy, who says that you have to make a choice between the old and the new? For instance, Traditional marketing methods such as direct mail can happily co-exist with a digital marketing strategy such as a social media campaign. There are plenty of savvy business owners who have invested in address printers to...

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