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PayPal launches Xoom money transfer service in Canada
Dec13

PayPal launches Xoom money transfer service in Canada

Customers who want to send money to their loved ones from Canada to more than 130 countries can now do so through Xoom money transfer service. PayPal, the parent company of Xoom has now added Canada aside from the US, where money transfer can be initiated from. Xoom is a money transfer service owned and operated by PayPal. It allows you to send money, recharge your mobile phone, and pay bills in more than 130 countries. Per...

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WhatsApp will start showing ads in Status bar
Nov03

WhatsApp will start showing ads in Status bar

Maybe not the sort of news you would love to hear, but can’t deny the fact that it is one of the worst kept secrets in the last couple of months. We all knew WhatsApp was seriously working on monetizing its app, and was only a matter of time before the news is everywhere. Ads are coming to the Status bar—perhaps, it is time to say the app was fun while the service was ads-free. Vice President Chris Daniels confirmed this on Wednesday...

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How to Use Mobile Targeting for Social Good
Oct14

How to Use Mobile Targeting for Social Good

  By catering to the needs of the consumer – not the brand – you are making strides to gain the trust of your target audience. When done properly, marketing opens doors to create real value between brands and consumers. If marketers can restore consumer trust after GDPR and a series of social media data scandals, they must extend efforts on value exchange. They must capitalize data for the authentic good. Mobile targeting evolved...

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Amazon fired staff for sharing customer email to seller
Oct08

Amazon fired staff for sharing customer email to seller

An Amazon employee has lost his job for giving out customer email to a third-party seller, FT reports per The Verge. The FT report, behind paywall, revealed that at least one employee got fired for giving out the email address of a customer, which of course, betrays trust. FT says that the employee had provided customer e-mail addresses to a seller. Amazon confirmed the news, saying that “individual responsible for this incident has...

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Facebook Pixel to get first-party cookie option for advertisers
Oct08

Facebook Pixel to get first-party cookie option for advertisers

  Facebook has announced its plan to add a first-party cookie option for Facebook Pixel. It will give advertisers, publishers and developers continued access to data from the Apple Safari browser. They can use it to measure and analyze how their campaigns are performing on the website. Brands in the financial and medical sectors will most likely opt out, since they handle sensitive information. But other areas may want to move...

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New Snapchat ad options available for the 2018 holidays
Sep30

New Snapchat ad options available for the 2018 holidays

News about a Snapchat exec leaving and its losing battle against Facebook Stories are taking a hit on the app’s reach and influence. So why are marketers still clinging on to the platform? Amid the growth slump, studies have shown that Snapchat still dominates the demographic comprising teens and younger users. These audiences will drive substantial influence on purchases during the 2018 holiday season. If your product or service...

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