10 Tips: Make Twitter Work for Your Small Business

Is your small business on Twitter yet? If not, it’s a great idea to create a Twitter account and start tweeting. You can reach many more new customers through social media marketing than just email marketing or other traditional forms of marketing.
But do you know how to get started on Twitter? Do you know how to make the most of your time and budget while effectively engaging your followers and increasing interest in your business? Keeping up with Twitter marketing trends can help you …

Social Media and Mobile Apps in Tandem for Boosting Business

The fact that businesses that aren’t using social media and mobile apps in an interconnected world will be left for dead hasn’t been lost on many business managers. But many are still lagging behind in this regard, and the longer they leave things – start using social media and mobile apps to interact with their client base – the harder playing “catch up” will prove to be.
Social Media – Not Enough to Have Social Media Accounts
A fact many businesses are cottoning onto concerning …

How to Create Engaging, High Quality Content

Brands will focus more on high quality content as the first half of the year ends. And the strength of your online presence is contingent on it. Most businesses consider this as a challenge, a new factor to add into their online campaign and strategies. But powerful, engaging content does not have to be a formidable task.
While it takes time to plan and research, and skill to write high quality content, people who work in your business already have extensive experiences in their particular …

Starting With Nothing? Cut Corners With These Entrepreneurial Tools

Half of new business startups fail within five years, according to the latest available data from the Census Bureau and Bureau of Labor Statistics, as SmallBizTrends.com reports. For online businesses, the failure rate rises to 97 percent, according to WebVantage Technologies founder Gaurav Mahashabde.
Among the common causes underlying this failure rate are insufficient capital ranks, according to business textbook author Dr. Michael Ames. Finding ways to conserve cash by cutting costs is …

5 Ways a Business Process Brings Sanity to Your Sales Outreach Efforts

Convincing people to open their wallets and pay up is an art. A silver tongue and a smooth demeanor are vital qualities expected of a salesperson to get that job done. However, it’s a given that one cannot build a highly profitable business by just hiring dapperly dressed smooth

Why Social Media Data Is This Year’s Biggest Brand Asset

It’s been pointed out numerous times that social media can greatly increase the success of SEO and marketing campaigns. But it’s social data that’s really causing a buzz within the online marketing industry at the moment.
The Importance of Social Data
So, what makes social data so important? Social data empowers marketers and arms companies with information about popular trends, events and happenings. It highlights demographics that have a specific interest in certain areas and narrows …

How Social Media Helps Event Marketing

After making the necessary preparations for a small business event, you have to come up with a marketing plan to ensure its success. Whether you plan to hold a garage sale, open house, or night out, try to add these social media strategies to promote and boost attendance for the

Beyond Reaching Out: Why Great Content Is Just A Piece Of The Digital Marketing Puzzle

We have always been persistent here at Social Barrel in saying that you must have great content before setting out to do digital marketing.
However, great content is not the only be-all and end-all of a digital marketing campaign.
Let’s be clear, it plays a significant role in an effective digital marketing campaign. But with just it, this endeavor is incomplete. Notwithstanding that this role is important, marketers need to go beyond just great content.
Great content is very effective in …

How Facebook Helps Doctors and Medical Practitioners

Facebook has more than a thousand pages of dedicated to doctors and medical practitioners, such as the popular Mehmet Oz and the fictional Dr. House. A simple search on the social network will return pages for physicians with different types of

Four Absolutely Essential Parts of a Business Plan

You know that the business plan is the most important thing that you can write for your business. It’s going to be the main blueprint that your company is going to follow going forward. In a sense, it is your business broken down into words. Writing a business plan may seem overwhelming, but it actually follows a very simple format. The format has simple subtitles that cover your business description, financial information, management and marketing, and expansion plans for the future in …