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4 Ways to Turn Social Media Followers into Customers
Apr27

4 Ways to Turn Social Media Followers into Customers

How often do you convert your social media followers into customers? If your business isn’t utilizing the power of social media to make more sales of your products and services, then you need to create a social media marketing plan! This plan should outline which social media profiles your business will maintain, what you’ll post about, and the strategy for turning followers into customers. Once you have the plan created, check out 4...

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The “Fold” Is a Myth. Here’s Where You Should Actually Place Your CTA Buttons
Apr25

The “Fold” Is a Myth. Here’s Where You Should Actually Place Your CTA Buttons

The concept of “the fold” is probably something you’ve perpetually struggled with, in online marketing, web design, and conversion optimization. Since the beginning of the Internet, much emphasis has been placed on the fact that valuable content and especially calls to action should be placed “above the fold,” or in the upper part of a web page. The logic seemed flawless: most people don’t bother to scroll and, therefore, they will...

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8 Pro Tips for Effective Essay Writing
Apr18

8 Pro Tips for Effective Essay Writing

Every time you are asked to write an essay, you find yourself in dilemma about putting your thoughts, ideas, and quotes, in a well-organized manner. It might hold you back to make a confident pitch through your words. It won’t be surprising if you considered yourself as the dumbest person among your peers for not possessing an effective style of writing. Stop thinking that way right now! Firstly, be grateful of having such a creative...

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How to set up a video studio on a low budget—quality equipment to consider
Apr01

How to set up a video studio on a low budget—quality equipment to consider

Any idea why people would rather spend more time watching videos online than reading articles? It’s because videos create an almost instant connection between the creator and the viewer. That’s the reason many marketers are spending more time creating video content than they do writing an article. As a marketer or vlogger, you don’t have to spend a fortune paying a professional video creator to help you put together a potential viral...

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5 Strategies To  Writing Product Descriptions (That Boost Sales)
Mar02

5 Strategies To Writing Product Descriptions (That Boost Sales)

Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase decision making happens in the subconscious mind. So what? To increase online sales, eCommerce owners need to get persuasive product descriptions.So what? There are immense opportunities for product description copywriters. If you want to brush up product description writing skill, this blog post will serve you as a brief guide. After reading this...

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Why Your Outdated Marketing Strategy Isn’t Working & What You Can Do to Fix It 
Mar02

Why Your Outdated Marketing Strategy Isn’t Working & What You Can Do to Fix It 

Having a marketing strategy in place for your business is essential in today’s competitive and constantly-evolving business culture. Whether you have an online business, a bricks-and-mortar store or a combination of the two, your marketing plan is either bringing you business at a measured cost, or costing you that business and potentially leaving money on the table. If you are still utilizing the same marketing strategies from...

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