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Advanced Targeting Features and Ad Formats for Twitter Advertising
Jun21

Advanced Targeting Features and Ad Formats for Twitter Advertising

If you exclude the multitude of active users, the real force behind Twitter advertising roots from its advanced targeting features and ad formats. As an advertiser on one of the most-used social media platforms, you have to use the right ad formats and to target the right audience, especially with the strict character limit. You need the optimum mix of content and advanced targeting to grasp and hold a positive return on investment...

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Symbiotic Relationship Between Small Startups and Big Corporates
Jun20

Symbiotic Relationship Between Small Startups and Big Corporates

The tech world works a little differently than the rest of the business landscape. In retail, or hospitality, or even service oriented industries, Big Business is seen as a threat to the small-time Mom and Pop operations that were once the hallmarks of Main Street. This isn’t a primary concern in tech. Time and time again, when small startups innovate, they’ve demonstrated the ability to stay ahead of the larger companies that try to...

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6 powerful techniques to build and promote your brand on the social media
Jun20

6 powerful techniques to build and promote your brand on the social media

Your brand says a lot about who you are and how people relate with what you say or do. Your business is half way through the top if you have a brand that people can identify with. Business is like a race, not everyone wins—but once you are up there, the world takes note and expects you to maintain your status. Those things you do to keep getting all the attention ahead of competition are known as branding. So it’s not just building a...

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5 ways to test the strength of your social media marketing strategies
Jun17

5 ways to test the strength of your social media marketing strategies

Succeeding in social media marketing involves a lot of strategies and plans. It goes without a say that Twitter, Facebook, Snapchat, Instagram and YouTube are helping a lot of businesses grow. Using Facebook gives you a wider coverage and gets your product or service in front of millions of people (let’s put it that way because we all know that Facebook has about 1.6 billion users). Twitter is not far behind in terms of helping to get...

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Twitter trialing Promoted Tweet Carousal—a new ad unit
Jun05

Twitter trialing Promoted Tweet Carousal—a new ad unit

For the likes of Facebook, Twitter and Instagram, making every opportunity to make more profit through ads counts. Virtually every product being developed by these companies is geared towards making the most of these opportunities—and little wonder Twitter has decided to trial “Promoted Tweet Carousal.” Promoted Tweet Carousal is Twitter’s latest attempt at winning the hearts of brands and advertisers. It is a service or feature...

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Different Ad Networks Require Different Strategies: AdWords vs. Facebook
May31

Different Ad Networks Require Different Strategies: AdWords vs. Facebook

  Different Ad Networks Require Different Strategies: AdWords vs. Facebook When it comes to PPC advertising, Google AdWords is the undisputed leader — so much in fact, that AdWords has essentially become synonymous with paid search. Because AdWords is so dominant, many businesses rely strictly on the platform, or invest only a small percentage of their advertising budget in other advertising networks, like Facebook. However, to...

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