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Twitter shifts to another performance metric, total active users still dropping
Feb09

Twitter shifts to another performance metric, total active users still dropping

The social network’s active users continue to drop on its latest performance report. So, it has decided to stop reporting this metric to avoid unfavorable critiques. Twitter’s monthly active users declined further, as it ramped up efforts to remove bots and spammers and from its platform. Twitter explains, “…growth was impacted by ongoing health efforts in Q4, both due to how we resourced and prioritized our work and the...

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LinkedIn to help brands hit the bull’s eye with Interest Targeting
Jan24

LinkedIn to help brands hit the bull’s eye with Interest Targeting

Brands spend a lot of money on adverts that may sometimes not reach half of their targeted audience. While Facebook, Twitter and the likes have been adding series of products and tools to help businesses maximize their reach, it is obvious that more still needs to be done. LinkedIn feels there is need to give advertizers more value for money being spent to reach their audience. To this end, the professional social media network has...

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4 great tips to make your business IT friendly
Jan14

4 great tips to make your business IT friendly

We are living in an age where connecting with anybody, anywhere is just a matter of few clicks. Thanks to the digital and mobile revolution, which has literally fitted the entire world in our small pockets. So if you have a strong Wi-Fi connection then you can associate with anyone without any barrier of time or distance. Businesses too are using the digital power to expand their business beyond the four walls of their workplace. Most...

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Google adds new ways for businesses to add product information in Manufacturer Center
Jan10

Google adds new ways for businesses to add product information in Manufacturer Center

Google wants to help businesses to a good start in 2019, and is therefore updating its Manufacturer Center. The update will enable businesses to add in their own custom product information within searches that are relevant to what they offer. Google Manufacturer which was launched in 2015, is a service that allows businesses upload specific product queries. The new update will allow businesses to add custom product information to...

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Huawei demotes two employees after tweeting New Year greetings from iPhone
Jan05

Huawei demotes two employees after tweeting New Year greetings from iPhone

Chinese phone maker Huawei has demoted two of its employees after they were found to have tweeted New Year greetings from an iPhone. The tweet was posted via Huawei’s official Twitter account, which was a huge embarrassment to the Chinese phone maker. The tweet, which had since been deleted by the company, already garnered 14 retweets and 69 likes before it was hurriedly taken down by the company. However, some tech blogs including...

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5 ways to make 2019 a successful year for your business
Jan02

5 ways to make 2019 a successful year for your business

It is the start of the new year, and a time to plan ahead. Perhaps, you are still in the holiday mood and feel like you could still take a couple of days off work to spend quality time with your family and loved ones. While that is important, it won’t be out of place to start thinking ahead of the year 2019. It would interest you to know that very successful marketers and business owners make the most of every opportunity that comes...

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