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Bloggers, Publishers and rising challenges being posed by Ad Blockers
May26

Bloggers, Publishers and rising challenges being posed by Ad Blockers

Advertising is responsible for most of the free stuff you come across on the Internet. When you come across an interesting article on Forbes or any other digital media website, there is a possibility that some companies may have paid for it. However, you want quick access to the article that interests you without using excessive data in the process. To avoid ads and access the interesting article, you opt for an ad blocker so your...

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How Your Brand Can Come First in Social Media?
May22

How Your Brand Can Come First in Social Media?

Nowadays, it’s no secret that a brand should have a strong social media presence. Unfortunately, if you implement wrong the social media approach, you’re going to lose followers. As a result, you’ll lose a lot of opportunities. It will also mean losing revenue potential. So, how are you going to help your brand compete effectively in social media? 1. Offer value to your audience When people are interested in what you offer, they...

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5 Ways to Improve Twitter Advertising
May21

5 Ways to Improve Twitter Advertising

The best practices of Twitter advertising are bound to change, as new features roll out and trends shift in social media channels. Social media marketing, search engine optimization (SEO) and blogger outreach – these topics, strategies and action plans, among other forms of online promotion, are shifting gears more quickly than ever before. What you thought was germane last month no longer applies today. In the coming months, Twitter...

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5 ways to protect your online business from security breaches
May19

5 ways to protect your online business from security breaches

It’s no longer secret that 117 million passwords of LinkedIn users have been breached by a hacker who has put them on sale. It’s about the biggest password hack in history, and could expose data of about 167 million accounts in LinkedIn. Thank goodness LinkedIn has stepped in to rectify things—but the company can only do so little because the onus is on the individual. How often do we get to read news of security and password breaches...

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Using Facial Recognition in Marketing
May13

Using Facial Recognition in Marketing

Facial recognition is undoubtedly the next big trend in marketing. Thus, digital marketers are paying attention to it while it’s taking the front stage. One of the companies that utilize facial recognition is MasterCard. In February, the company announced the launch of its new mobile technology that allows customers to verify their purchases online through selfies or fingerprints. The selfie payment of MasterCard is an indication that...

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Globalization or Localization? How these Fortune 500 Companies are Boosting Growth via ‘Localization’
May06

Globalization or Localization? How these Fortune 500 Companies are Boosting Growth via ‘Localization’

The majority of web content is in English. Companies reason that they don’t need a localized version of their site or products because there’s no significant demand for it. But a study showed that 70 percent of web users are non-English speakers. In a survey conducted by Common Sense Advisory, it revealed that 75 percent of Internet users would decide to purchase a product if the description is in their native language. With that...

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