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How to Use Mobile Targeting for Social Good
Oct14

How to Use Mobile Targeting for Social Good

  By catering to the needs of the consumer – not the brand – you are making strides to gain the trust of your target audience. When done properly, marketing opens doors to create real value between brands and consumers. If marketers can restore consumer trust after GDPR and a series of social media data scandals, they must extend efforts on value exchange. They must capitalize data for the authentic good. Mobile targeting evolved...

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Amazon fired staff for sharing customer email to seller
Oct08

Amazon fired staff for sharing customer email to seller

An Amazon employee has lost his job for giving out customer email to a third-party seller, FT reports per The Verge. The FT report, behind paywall, revealed that at least one employee got fired for giving out the email address of a customer, which of course, betrays trust. FT says that the employee had provided customer e-mail addresses to a seller. Amazon confirmed the news, saying that “individual responsible for this incident has...

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Facebook Pixel to get first-party cookie option for advertisers
Oct08

Facebook Pixel to get first-party cookie option for advertisers

  Facebook has announced its plan to add a first-party cookie option for Facebook Pixel. It will give advertisers, publishers and developers continued access to data from the Apple Safari browser. They can use it to measure and analyze how their campaigns are performing on the website. Brands in the financial and medical sectors will most likely opt out, since they handle sensitive information. But other areas may want to move...

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New Snapchat ad options available for the 2018 holidays
Sep30

New Snapchat ad options available for the 2018 holidays

News about a Snapchat exec leaving and its losing battle against Facebook Stories are taking a hit on the app’s reach and influence. So why are marketers still clinging on to the platform? Amid the growth slump, studies have shown that Snapchat still dominates the demographic comprising teens and younger users. These audiences will drive substantial influence on purchases during the 2018 holiday season. If your product or service...

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Facebook’s video Ad Breaks expands to more countries
Sep24

Facebook’s video Ad Breaks expands to more countries

Facebook’s ability to generate more revenue through ads has never been in doubt—the company knows what it wants and does not hesitate to go for it. The company’s large appetite for creating different avenues to make more revenue from ads is what stands it out among other social media giants. Apparently its Ad Breaks product is sailing smoothly and the company wants to expand its dragnet to other territories. To this end, Facebook has...

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Amazon ad market share gaining traction, report says
Sep20

Amazon ad market share gaining traction, report says

  Amazon has increased the market share of its advertising business, beating expectations in an industry led by Google and Facebook. EMarketer estimated Wednesday that the online retailer will have $4.61 billion in U.S. ad sales this year. This is 4.2 percent of the digital ad market. Previously projected to be $2.89 billion EMarketer revised its estimates due to Amazon’s accounting change and increased demand. Google and...

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