Using social media to boost product sales can be a very challenging task; still, the potential for generating huge returns can be found online as well. In the U.S. alone, more than 50% of consumers use the Internet for shopping purposes. This means that the web is fast becoming a major tool in the world of business today.
When you use social media to engage your customers, your visibility gets a good lift. Social media is a popularity contest joined by the world. To be more popular, you need to get people to talk about your or your shared content.
One thing that people really like is when they are praised in a community setting, such as social media. It is your one minute of fame when friends praise you by liking your status, and it feels like being put in a podium of success. On the other hand, if a post is bad, that can also hurt your popularity.
As such, business owners need to understand that what they post can either make them very popular, but if they are not careful, the opposite can happen. If everything falls in the right place, social media can be used to engage with current customers, produce new leads, preserve relationships, and build the social presence of a brand.
Recently, Forrester Senior Analyst Kim Celestre shares a formula called “social depth,” which involves five steps toward engaging and gaining new customers through social media. These five steps are as follows:
Here’s a fact: people are social creatures; they like to communicate and create relationships with one another. This holds true for the online world as well. Through simple social interaction, personalized responses, product giveaways, and other tactics – your business can engage potential customers effectively.
Sid Shurman, who manages the social media for Sony Playstation, remarks: “You can’t fake it online.” When it comes to advertising, it is essential to know the customers deeply – their needs and preferences. Otherwise, any promotion that is delivered to them would not seem real or authentic. Thus, you should know your customers; ask them directly what they want and what they need regarding a product.
3. Quality Content
“Good enough” is not the goal you should be aiming for when it comes to creating online media posts. Make sure that everything you post is accurate, correct, attractive, and of good quality. Get to know how Facebook, Tumblr, WordPress, and other platforms work. Take note of how they differ in layout, messaging, and other technicalities.
4. Real Time Applications
Social networks are noted for their interfaces that are easy to use, fast, and operate on “real time.” Be sure to update your posts, check and respond to messages promptly and regularly. This way, you are really relating with your customers “socially.”
Don’t be afraid to try new things on social media. New strategies may seem risky; it is unavoidable that sometimes you could fail. Still, isn’t it worth it when something new that you tried worked out successfully after all? Social media may be a relatively new phenomenon, but its uses in business and advertising seem to be in it for the long run.