Is your business still generating leads on LinkedIn?
Do you still have solid ROI from your social selling campaigns?
If you answered no, or doubtful to say yes, you are missing an essential element to LinkedIn selling.
No matter if you are a startup or new to the social network for professionals, four key factors will determine if your LinkedIn campaigns are succeeding or failing.
One small slip or neglecting one of the four could have adverse effects on lead generation.
The four key elements for LinkedIn selling are personal branding, lead generation, personalization, and content marketing.
Today, we will focus on personal branding. We will discuss the other three elements on later posts.
To prevent making mistakes that may damage your credibility, we will dive into it.
Personal Branding on LinkedIn
The digital age has spurred the use of social media and mobile devices. More than three billion people are active on social media, and more than five billion people have at least one mobile phone.
If you belong to these groups, you already have your own personal brand. Aware or unaware, people already evaluate you on how you look or interact on social networks.
Bottom line: personal branding is critical. Some account or page visitors are your partners, clients or prospects. If you are on LinkedIn to generate leads, these people are most likely reading and assessing your profile.
So what message does your LinkedIn profile convey about you when they see it?
If it shows as professional, trustworthy and competent, good for you. If it lacks details, looks outdated or amateur, consider updating it or filling in the blanks.
Incomplete or outdated LinkedIn profiles delay your chances to connect and build a professional relationship with those people.
Apart from its professional appearance, you also need a profile connects to the client. Make it resonate with them, especially your target prospects, when they land on it. Let them know they landed on the right page when they see your LinkedIn profile.
Here are three things you can do:
1. Build credibility and authority.
Your LinkedIn profile must build your credibility and position yourself as an authority or influencer in your niche.
Highlight your expertise.
2. Educate your clients how you can address their problems.
Acknowledge the problems they are facing and show how you can address these issues.
They could care less about your business. What they are after is a solution to their challenges and problems.
So, be the answer they are looking for.
3. Build trust and engagement.
The goal of selling your personal branding on LinkedIn is to develop and increase trust.
Inspire prospects to connect and engage. What you communicate is vital to this process.
Check the site regularly for the other three key factors. We will keep you posted.