Blogging must be a part of your marketing plan. It’s an excellent way to attract traffic to your site and establish your position as a thought leader in your industry.
Some website owners ignore blogging because they don’t have time for it. Others, completely avoid it because they didn’t get the results they want at first.
If you avoid these blogging mistakes, you’ll realize the results after a few weeks of blogging. You’ll find that it does help in increasing traffic to your website.
Be everything to everyone
That is, you choose a broader niche. Most bloggers make this mistake because they want to be everything to everyone.
However, successful bloggers are in a specialized niche because they know they can reach a dedicated audience. Choosing a sub-niche makes it easier to provide a solution to the public’s needs and wants.
A broad niche, on the other hand, is overwhelming to you and your readers. With a specialized niche, you can cut down your content.
It’s a win-win situation for you and your audience. But you need to conduct a thorough research first.
Write marginal topics
It’s a huge mistake because it no longer focuses on your niche. Losing focus can happen to any bloggers.
If you run out of content ideas, consider reconnecting with the audience. Then, conduct more research and read the news in your industry.
Use a poll to ask the audience what they want you to cover next time. The information you get can help in getting back your focus and stay on topic.
Plan your topics each week to ensure you’re providing content consistently.
To find topics for your niche, you may use Google Trends, Tweetchat, Quora, and Topsy.
Assume you know your audience
Researching about your audience can take time. That’s why most bloggers skip audience research.
But knowing your audience will help you know what promotions you can offer. Research allows you to get proof of what you think is true.
By researching your audiences, it’s easy to create a customer profile before creating content and sending out a promotion. When creating content, it must address issues and provide solutions to the readers.
Publish impersonal content
It’s annoying and it won’t help set you apart from your competition. Thus, make sure to incorporate personality into your content. Crack jokes or use puns.
Even though you need to be yourself when creating content, make sure that readers will still see you as a professional.
Don’t use non-standard phrasing. Maintain professionalism to preserve reputation and credibility.
Finding your voice means adding character to your content to make it enjoyable.
It’s true that being yourself is a good idea to convey personality in your content. But don’t make errors that could hamper your credibility and authority.
Use editing programs to double-check your content. The best editing program to use is Grammarly. It’s expensive, but it’s worth it. But you can also use WhiteSmoke and Hemingway as editing tools.
These editing tools are helpful in finding misused words, run-on sentences, misspelled words and unclear phrasing. If you failed to edit your content, your readers would consider your content to be inaccurate.
If editing is difficult for you, hire a content editor.
Forget about your audience
Your company’s or personal blog isn’t about you. Rather, it’s about what your readers want to know about your niche.
It’s okay to share your experience. But your audience wants to know more about what you can offer or teach them.
Losing your perspective could also mean losing followers and readers. Hence, never let your ego grow. Make sure to keep yourself grounded.
Implement outdated SEO strategies
Your audience won’t see your blog if you use outdated SEO techniques. It’ll never get search engine visits.
For best results, use current SEO strategies and implement both on-page and off-page SEO.
On-page SEO includes adding keyword rich titles. It requires the site to load quickly.
Off-page, on the other hand, involves links to other pages of the site and external links to sources.
Are you new to SEO? Here’s more advice for beginners.
Fail to post consistently
Blogging can take a while before your target market finds you. It can be discouraging to write post regularly but not getting a comment.
But never give up. Write consistently, and your devotion will pay out. Soon, your email list grows. If you’re monetizing your blog, your income rises every month.
Opt to publish at least two to three times a week. Find the best times to post.
Post evergreen content that informs and engages the audience. The best thing about this kind of material is that it can still work years after posting it. Then, make sure that you share your blog post to your social media channels.