Research In Motion (RIM) is experiencing public disgrace after the four-day Blackberry outage, a study by research firm Yougov finds.
Buzz for BlackBerry fell from +11 points to -26 on October 10-13 and -52 by October 17, while RIM fell from 0 to -14 over the same period. (Image: Yougov)
According to Youguv’s report, the downtime that struck RIM and its online Blackberry services has also penetrated the public’s insight of the company and left a significant damage to the brand name.
Yougov uses its gauge for perception called Brain Index, which determined that while RIM’s brand stays relatively untainted, Blackberry services have dropped considerably.
Blackberry’s brand perception score fell from +11 to -26 points right after the news of the outage broke out.
While RIM tried to resolve the problem and the failures affected more areas, the score plunged to as lows as -52 points.
RIM started at neutral zero but began to drop to -14 in the same period.
The firm had previously been the center of controversy during the English riots in London and neighboring areas, but RIM pulled it off and regained public approval.
This time, however, Yougov called into question whether RIM can still recover from the current situation.
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