Bixby is the long-awaited virtual assistant by Samsung

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Bixby will allow users to navigate easier on their smartphones and will bring a new way to interact with them

Bixby

Source: https://www.xda-developers.com/samsung-galaxy-s8-and-s8-plus-pricing-info-and-color-variants-leaked/

Apple has Siri, Microsoft has Cortana and Amazon has Alexa. Also Google has its own digital assistant. Now it’s time for Samsung to introduce its own personal assistant, Bixby. But, according to Samsung the latest assistant is quite different from the previous mentions. The company says about it: “Bixby will be a new intelligent interface on our devices. Fundamentally different from other voice agents or assistants in the market.”

Samsung also believes that technology is here to make our lives easier. And this is absolutely true. But as they say:

“as the capabilities of machines such as smartphones, PCs, home appliances and IoT devices become more diverse, the interfaces on these devices are becoming too complicated for users to take advantage of many of these functions conveniently.”

In other words the machine is to complicated to use therefore Samsung is proposing a solution:  instead of humans learning how the machine interacts with the world it is the machine that needs to learn and adapt to us.

So the fresh personal assitant is here to offer a “deeper experience thanks to proficiency in three properties”

Completeness
Once an app is Bixby-enabled the assistant will be able to support every task of the application with use of the conventional interface.

Context Awareness
Also when you are using a Bixby-enabled app you can easily call the AI assistant and it will understand the current context and state of the application.

Cognitive Tolerance
Bixby will be smart enough to understand commands with incomplete information and execute the commanded task to the best of its knowledge.

But, how you will able to activate it? Samsung says that voice activation brings confusion and it is a barrier between users and voice assistants. So the company made a Bixby button that you will find on the side of the smartphone.

And they give a pretty example on how Bixby can help you make a phone call:

“Instead of taking multiple steps to make a call – turning on and unlocking the phone, looking for the phone application, clicking on the contact bar to search for the person that you’re trying to call and pressing the phone icon to start dialing – you will be able to do all these steps with one push of the Bixby button and a simple command.”

Of course Bixby will be released with Galaxy S8 where users will find a set of preinstalled applications will be Bixby-enabled. And Samsung has plans to expand the digital helper to all their appliances like air conditioner or TVs.

In conclusion we have no idea if Bixby is the next brilliant AI assistant or just a complicated software. All our questions will be answered after the official release.


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Author: Martha Papadimitriou

Martha is a journalist, a blog writer, a mother and a bookworm. She studied Journalism and Communication and graduated in 2002. She has a restless spirit and loves to learn new things. Martha also wants to make the world a better place, and when she is not working she enjoys reading and cooking.

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