Google+ is no longer just for Google stalwarts and tech geeks. It has an active user base that is second only to Facebook, rivals Google-owned YouTube, and tops Twitter. The growth rate is increasing rapidly: more than 20 million people use Google+ mobile every month and the active user base increased by 33 percent from June 2012 to March 2013.
As a social media marketer, if you have yet to build your presence on the social network, it is time to have a good grasp on the basics and find success with Google+ marketing.
1. Google+ groups contacts in Circles, the same way contacts are grouped in Gmail. Information and multimedia content may be shared with certain Circles that have clear restrictions for privacy. A prominent Google+ user is Silicon Valley business advisor Guy Kawasaki, who now has more than 5 million followers on the social network.
2. Communities provide a platform for public and private discussion groups. It is home to a budding list of industry and customer groups.
3. Recommendations, popularly known as +1’s, from Google+ contacts will show up in Google Search, Google Maps, or Google Play Store for apps, books, and music.
4. Google+ chat and live video are called Hangouts. Up to 10 people may hang out simultaneously through high-quality online videoconferencing. Hangouts On Air may be broadcasted live using YouTube for a global audience.
5. Your Google+ profile comes with deep integration into Google photo service Picasa and provides considerable photo and video storage.
Framework of a Google+ Business Page
1. A cover photo is a visual representation of your business or the image to your brand.
2. Taglines are one-sentence descriptions of your business.
3. An introduction tells your story in a couple of paragraphs.
4. Enter your NAP – name, address, and phone number – as it is displayed on your official website or blog.
5. Enter your email address, links to your website, and additional links or other relevant information.
Effective Google+ Engagement
1. Create and share significant, thought-provoking content that helps your page visitors. The 80:20 golden rule of content is to share 80 percent about customers and 20 percent about sales.
2. Broadcast Hangouts On Air to promote or recommend video content and cross-post between YouTube and Google+.
3. Search for and take part in Communities with power users or stalwarts.
4. Use Offers to offer in-store and email discounts through Google Offers.
1. Create the Google+ profile using the Google account that your business uses more frequently.
2. Use high-quality, high-resolution cover photos that best represents your brand’s image.