It is important to have an effective social media presence, but according to Penny Sansevieri, author and chief executive of Marketing Experts, Inc., improper use can harm your business as well.
Sometimes, we use social media for the sake of being busy, without being aware of the results, and that puts our company at a disadvantage.
The Negative Aspects of Social Media
Social media is destroying productivity, at least according to an infographic shown in an article by empowerednetwork.com. The infographic shows that 22 percent of the time we spend online is used on social networking sites. In addition, people spend more time using Facebook than exercising, in particular, twice as much time.
Ten percent of workers spend less time working than they do on the Internet. Among websites, 41 percent said the most time wasting for workers is Facebook, followed by LinkedIn (37%), CNN (29%), Amazon (25%), YouTube (13%) then ESPN (8%).
How to Control Time Spent on Social Media
In light of these disadvantages, business owners and entrepreneurs should know how to harness social media and use it to their gain. Here are some tips by Sansevieri:
Social media can indeed take away lots of our time and keep us from reaching our potential productivity. While it is useful for your business for a number of things, such as raising brand awareness, it can also be harmful. One should try to be social but be productive at the same time and maintain that equilibrium.