A single Facebook fan is worth $174, says a new study.
That is up 28 percent from 2010, an empirical study made by Syncapse, a social media agency, reveals.
In the study, the social media agency and its partner evaluated Facebook fans of brands against non-fans in terms of brand affinity, brand loyalty, cost acquisition, media value, product spending, and recommendation tendency.
Syncapse partnered with research firm Hotspex from January to February this year to collect data from an over …

A Londoner recently quit his job using an ingenious letter borne out of his new career: he resigned via a cake letter.
After Chris Holmes’ brother-in-law posted the cake letter on Twitter, the photo has gone viral getting over six thousand retweets and nearly two thousand favorites.
The cake – addressed to Holmes’ bosses and coworkers – says that the man has realized “how precious life is and how important it is to spend my time doing something that makes me, and other people, …

Apple has a dedicated following that gives it devotion akin to the commitment devout people give to their religions.
Read: Apple Devotion is Like Religion – Study
This can be seen as the reason why even now, when Apple has not delivered any groundbreaking new product for a couple of years, the company is still held in high regard by many.
Also part of the admiration for the company comes from the fact that it has released numerous products that today are still viewed as devices which has …

Electronic Arts reveals that beginning June 14, its Facebook games The Sims Social, SimCity Social and Pet Society will be taken offline.
The announcement came today from EA on a post on its site.
Here’s the official and full announcement from EA:
Maxis: An Update on Facebook Titles
Today we are informing players of the difficult decision to retire some of our Facebook games: The Sims Social, SimCity Social and Pet Society.
After millions of people initially logged in to play these games, the …

It takes six times more money to acquire new customers than to retain them.
That’s according to this infographic produced by Merchant Warehouse.
So when you are spending all your resources getting more customers, you are doing it wrong. You need to spend some of those resources for keeping the people already buying your product or trusting your services.
According to the data from which this infographic is based on, loyalty programs generated $300 million in 2011. By 2015, that is projected …

As we’ve always been saying here at Social Barrel, social media teams are investments that a venture whether big or small should invest in.
So how are social media teams doing across the corporate world?
This infographic, made by Go-Gulf.com, based on the Ragan/NASDAQ OMX Corporate Solutions survey comes in handy.
Did you know that most companies have only one or two to three people working on social media? Furthermore, only 27 percent of companies have dedicated social media teams.
More …

Twitter is launching its very own Twitter #music app. On Friday, Twitter set up a page with the address music.twitter.com.
Displayed on the page are the Twitter bird – whose name is Larry the Bird, in case you did not know – and the hashtag #music.
The page says “coming soon” along with a sign in button that let’s Twitter users authorize the “Twitter #music web” app.

For now, the app is asking permission to “Read Tweets from your timeline,” “See who you follow, and …

It turns out social media has such a strong draw that some people are even sacrificing sex to get their daily dose of being on social networks.
That’s according to this infographic, based on data from the U.K, by Browser Media.
How many people are sacrificing sex just to be on social media? Browser Media says that 8 percent do.
Another revelation that the study and infographic offers is that women spending more time on social media than men. Women spend an average of 60 minutes on these sites …

The Internet may be one of humankind’s greatest inventions but it also does have negative effects, especially on children of this generation.
One of these negative effects of the internet is a decrease in attention span of our lads and lasses, this infographic from Who Is Hosting This? claims.
It reveals that 10 years ago, kids had an average attention span of 12 minutes. Today, that’s down to 5 minutes. While that drop may not be solely attributed to Internet use, it is likely that the …

How does one correctly do advertising on Pinterest?
Well, we have talked about advertising on Pinterest before but for those who want more about the topic, here’s an infographic for you.
READ: Use Pinterest For Business To Increase Traffic – And Sales – Through Your Site – The definitive 22 must-consider tips to read if you’re planning to use Pinterest for business.
The key main points the infographic made by Prestige Marketing are:

Know Your Audience,
Formulate A Content …