Beyond Reaching Out: Why Great Content Is Just A Piece Of The Digital Marketing Puzzle

We have always been persistent here at Social Barrel in saying that you must have great content before setting out to do digital marketing.
However, great content is not the only be-all and end-all of a digital marketing campaign.
Let’s be clear, it plays a significant role in an effective digital marketing campaign. But with just it, this endeavor is incomplete. Notwithstanding that this role is important, marketers need to go beyond just great content.
Great content is very effective in …

Facebook Shutters Failed Email Service

Facebook has made the decision to discontinue offering its email service amid poor adoption of the service.
According to a Facebook spokesperson speaking to Inside Facebook, the email service of the social media giant will be phased out by early March.
It does not mean, however, that users will not be able to receive messages through their email addresses anymore as the spokesperson told the site that users of the rarely-used email service will still …

Pheme, The Social Media Lie Detector, Being Built By EU Researchers

A group of researchers out of Europe are trying to build what may, at face value, appear to be impossible: build a lie detector for social media.
According to The University of Sheffield, the leading organization of the group, the new European Union-funded system they aim to create in three years’ time will automatically verify online rumors.
Dubbed a first of its kind and named Pheme after the Greek mythology character, the system will be used to automatically analyze, in real time, whether …

Why Focus On Google+?

While Google+ may be described by some as a ghost town, the social media platform should not be ignored altogether by marketers.
Why? Because. Kidding aside, there are valid reasons why small and large businesses alike should be on Google+, one of which is gaining authority through shared links It has been discovered that when links are shared through Google+, they do not contain the rel=“nofollow” element that would make that link useless in passing authority.
Furthermore, it seems that …

How To Increase Google+ Engagement by 281% [Infographic]

As pointed out in our last article, social media can contribute a lot to SEO campaigns.
That is apart from engaging fans and hopefully getting new customers and clients out of all this engagement.
What we have here now is an infographic that boldly suggests that you can increase Google+ engagement by up to 281 percent by following the advice it gives.
Google+ should be an important part of your SEO campaign not because it is the biggest but because it is closely connected to the biggest search …

Why SEO Campaigns Gain A Lot From Social Media

Why is social media so important to a great search engine optimization campaign?
Simply put, the world of SEO has gotten a lot more complicated than just targeting certain keywords and with social media very much on the rise and becoming ubiquitous no matter where in the world people are, it has become an integral part of the Internet.
As this infographic from puts, it’s not just choosing the right keywords to drive visitors to sites anymore, “search engines have become a lot …

Why Online Adds Fall Flat And What To Do About It

Most of us do not even notice it but most if not almost all of the pages we visit while surfing the Internet contain some sort of advertisement.
It is not surprising at all then that most of us do not pay attention to online ads. However, seeing data about this phenomenon can be quite enlightening and useful for those involved in promoting businesses and organizations over the ol’ interweb.
What we have here is an infographic created by Goo Technologies from data they got after they …

Six Tips To Grow Your LinkedIn Connections In 5 Minutes A Day

There are already 225 million LinkedIn and as Social Barrel pointed out recently, LinkedIn helps grow your career and your business in a number of useful ways.
Managing one’s LinkedIn presence may appear to be very time consuming to some. However, given that LinkedIn is the world’s largest professional social network, one will be doing a disservice to themselves and their businesses and organizations if they do not put the time and effort into it.
Can there be an easier way to manage …

Twitter Rolling Out Revamped Look Resembling Facebook

Twitter may soon look like Facebook as users of the social networking giant report that they are seeing a new layout which observers note look like a mix of Facebook and other social networking stars.
One of those users is the Twitter account used by Full Sail University’s Electronic Dance Music Organization (@FSEDMOurWay) which took to Twitter to post the screenshot embedded below.
The new layout looks like a hybrid Facebook Timeline and Google+ stream at first glance.

(Image from …

Dong Nguyen, Flappy Bird Creator, Gets Death Threats Through Social Media

Flappy Bird and its creator, Dong Nguyen, have been creating online buzz since the developer announced he will be taking down the game.
And true enough, Nguyen did take down the game.
On Feb 9, Nguyen said on Twitter that he is “sorry” but he will be taking down Flappy Bird, the addictive and tough-to-beat game he created, because he “cannot take this anymore”.
In another tweet, he said that the decision to pull the game from app stores “is not related to legal issues”. He said he …