Beyond Reaching Out: Why Great Content Is Just A Piece Of The Digital Marketing Puzzle
Mar18

Beyond Reaching Out: Why Great Content Is Just A Piece Of The Digital Marketing Puzzle

We have always been persistent here at Social Barrel in saying that you must have great content before setting out to do digital marketing. However, great content is not the only be-all and end-all of a digital marketing campaign. Let’s be clear, it plays a significant role in an effective digital marketing campaign. But with just it, this endeavor is incomplete. Notwithstanding that this role is important, marketers need to go beyond...

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Facebook Shutters Failed @facebook.com Email Service
Feb27

Facebook Shutters Failed @facebook.com Email Service

Facebook has made the decision to discontinue offering its @facebook.com email service amid poor adoption of the service.   According to a Facebook spokesperson speaking to Inside Facebook, the email service of the social media giant will be phased out by early March.   It does not mean, however, that @facebook.com users will not be able to receive messages through their email addresses anymore as the spokesperson told the...

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Pheme, The Social Media Lie Detector, Being Built By EU Researchers
Feb27

Pheme, The Social Media Lie Detector, Being Built By EU Researchers

A group of researchers out of Europe are trying to build what may, at face value, appear to be impossible: build a lie detector for social media. According to The University of Sheffield, the leading organization of the group, the new European Union-funded system they aim to create in three years’ time will automatically verify online rumors. Dubbed a first of its kind and named Pheme after the Greek mythology character, the system...

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Why Focus On Google+?
Feb24

Why Focus On Google+?

While Google+ may be described by some as a ghost town, the social media platform should not be ignored altogether by marketers. Why? Because. Kidding aside, there are valid reasons why small and large businesses alike should be on Google+, one of which is gaining authority through shared links It has been discovered that when links are shared through Google+, they do not contain the rel=“nofollow” element that would make that link...

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How To Increase Google+ Engagement by 281% [Infographic]
Feb17

How To Increase Google+ Engagement by 281% [Infographic]

As pointed out in our last article, social media can contribute a lot to SEO campaigns. That is apart from engaging fans and hopefully getting new customers and clients out of all this engagement. What we have here now is an infographic that boldly suggests that you can increase Google+ engagement by up to 281 percent by following the advice it gives. Google+ should be an important part of your SEO campaign not because it is the...

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