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4 multilingual mistakes to avoid on social media
Feb15

4 multilingual mistakes to avoid on social media

  Social media is an increasingly useful way for businesses to engage with current customers and gain new ones. It’s no surprise that, according to the Social Media Marketing Industry Report 2015, 93% of marketers now use social media for business. However, what happens when you want to use social media to target audiences in foreign countries? Well, that can be a little more complicated. For businesses with an international...

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How paranoid should you be about your Cyber Security? 
Jul16

How paranoid should you be about your Cyber Security? 

How paranoid should you be about your Cyber Security? The last month has seen the cybersecurity of some of the world’s most prominent figures hit the news in a major way. Hillary Clinton’s “extremely careless” decision to send highly classified government information from her personal email servers and the recent, coordinated hackings of Spotify, Twitter and Facebook CEOs’ social media profiles all raise important questions about...

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Which platform is best for your pop up? 
Jun14

Which platform is best for your pop up? 

Pop ups are unpredictable creatures. One day they have a line of customers they can barely handle, the next it is completely empty. It’s tempting to fool yourself into believing that a pop up’s success is based on luck, but the good pop ups will stack the odds in their favour. There are a number of creative ways to draw attention in order to gain a steady flow of customers. You can decide on a unique theme to decorate your pop up in,...

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How to marry your social media and email marketing campaigns 
Apr26

How to marry your social media and email marketing campaigns 

Email marketing has always been a popular, and relatively effective, way of increasing brand awareness. Rather than becoming a lesser medium, in a rapidly evolving advertising market, e-marketing has become one of many. Social media, viral videos and pop up events have all increased in popularity over the years. Yet, statistically, this hasn’t killed email marketing. Instead, email marketing has gotten smarter. The most intelligent...

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Is your business speaking a digital language?

Language can have a profound effect on how we experience the digital world. In many ways it can dictate our perceived size of the internet. For example, if you speak English the internet is a vast expanse; but for Zulu speakers, there is a much smaller digital circle to explore. The same can be said for businesses. Often companies will market online to those speaking the same language as them, but using a wider range of languages can...

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