Social Media and Customer Acquisition
May14

Social Media and Customer Acquisition

If you just started a small business, you’re probably wondering how you can use social media to connect and acquire customers. Social media is known for helping businesses improve brand awareness, but one of the ways to assure that your random Twitter followers or Facebook fans will eventually become customers is when you create and share meaningful content. Rashida Maples, in an article for the Chicago Defender, shares 5 ways to make...

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How to Provide Social Experiences to your Social Media Audience
Apr30

How to Provide Social Experiences to your Social Media Audience

Social media gives marketers the opportunity to converse with their clients in a one to one basis. Unfortunately, most brands don’t recognize that this is how social media should be used. According to Curtis Hougland, chief executive of Attention, a social media marketing agency, brands “remained self-centered.” In fact, many brands still have control over when and how they want to communicate with their social media audience. In...

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How to Avoid and Respond to Public Relations Crisis in Social Media
Apr29

How to Avoid and Respond to Public Relations Crisis in Social Media

Social media gives your business the opportunity to communicate quickly in times of crisis. Integrating social media into your communications strategy is beneficial, but only if you are able to alleviate the risks involved, which is always true with new technologies. Aaron Aanenson, a senior consultant with the Sungard Availability Services Consulting business, shares the following tips on how to “improve your communications strategy...

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How to have Successful Social Media Strategies
Apr25

How to have Successful Social Media Strategies

Social media allows business owners to create online communities and engage with their customers, and be competitive with other businesses that may have more funding. With limited resources and time, social media efforts should be strategically efficient and effective, with clear-cut goals. Goals can include driving sales, generating leads, creating long lasting relationships, and being able to measure how effective your campaign is....

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Social Media Marketing is all about Building Relationships
Apr20

Social Media Marketing is all about Building Relationships

Having a successful social media campaign can be achieved by building relationships. By doing so, a business can create a lasting interaction with its customers, according to David Dubois, INSEAD Assistant Professor of Marketing and Marcus Ho, co-founder of Social Metric. However, how can marketers successfully measure the success of their social media efforts? Reports have shown that a huge majority of marketers subscribe to the idea...

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