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Top KPIs for Measuring Social Media Marketing Success 
Apr19

Top KPIs for Measuring Social Media Marketing Success 

We are all aware of the importance of social media marketing to a business’s overall success. However, it’s easy to get lost in the numerous feel-good factors that one experiences on social media. A post went viral. You received 400 more followers this week! You earned a mention in an influencer’s tweet. How much of what a business actually does on social media make a difference to its bottom line? Is this too cynical an approach to...

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Social Brainstorming: Ideas & Resources to Keep the Creativity Flowing
Mar31

Social Brainstorming: Ideas & Resources to Keep the Creativity Flowing

Social media is becoming of increasing importance to businesses. These unique platforms allow you to showcase your business to a large audience that may have been difficult and costly to reach in the past. Research suggests businesses should post multiple times a day on their social pages to keep the conversation going and to gain maximum visibility for their brands. Social, after all, is a crowded and competitive space. If you don’t...

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7 Great Benefits of Content Marketing That Your Business Shouldn’t Miss
Mar04

7 Great Benefits of Content Marketing That Your Business Shouldn’t Miss

Wondering why online marketers are looking at content marketing as the next big marketing tactic? Still unsure whether content marketing is the right choice for your business or not? If the answer to these questions is a yes, you are not the only one asking these questions. While there is no doubt, businesses have started realizing the importance of content marketing for driving marketing deliverables, there is still a section of...

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