No matter what industry you work in, your company faces stiff competition. Try these 4 best ways to stay top of mind so consumers will think of you first when they want to use the products and services that you

If you have an online business, it is a must that you do everything you can to stay ahead of the competition and generate a profit. Unfortunately, bad SEO practices can harm a website’s ranking and turn away customers. Fortunately, to keep out of the trap, here are 5 of the biggest and baddest SEO mistakes every marketer must avoid:
1. Failing to get more exposure.
If you do not have a domain or adequate internal and outbound links, you will not be noticed by Google’s web crawlers. …

Working for an HR Software provider I attend my fair share of HR events. A topic that has been trending in the conferences and seminars for a few years is the opportunity and challenge that social media presents the industry.
Essentially the debate goes like this… Social media enables people to communicate quickly and easily with one another and has the potential to aid collaboration among our employees. Yay, we like that, surely social media is a force for good. But wait, didn’t I just …

Let’s face it. You cannot Google any subject without coming across an orphaned blog—someone’s former beloved brainchild that simply proved to be too much effort. What happens to these strapped-for-time bloggers, and where do their future ideas wind up? Many have opted to tweet.
So why do so many people now choose Twitter over other social media tools to create a brand, to put their ideas out there, and to build their online reputations? Here are a few compelling reasons.

Featured image …

Facebook has recently changed its News Feed to put more emphasis on photos and videos. Don’t let your posts get lost in your followers’ News Feeds. Instead, ramp up your use of visual content and watch engagement soar.
You don’t need to hire a professional photographer or graphic designer to have enough visual media to share with your social media audiences. Check out the ideas below for visual content to share on Facebook.
1. Give a glimpse into your work environment
Do you have an …

LinkedIn recently implemented a mention functionality aimed at improving and increasing user interaction throughout the professional social network. This new update was available to select users during the first week of April and updates continue to roll out to all English-speaking LinkedIn users. Global members will also be included in a future launch.

Featured image by Erin Kelly / Flickr (CC)

Mentions Hope to Increase Conversations
If your news feed is similar to mine, there probably …

You’re either heavily into social media, or you’re not, but chances are that given even YouTube counts as social media for many users, you’re probably a pretty big user of one of the many platforms available this 2013. Luckily, there are many apps on the market that will assist you in interfacing with these platforms in varying ways. Here, we’ve collected five of the best apps for those who see networking as an opportunity to follow and be followed on Twitter, or to …

Facebook is a simple and free to use social media site considered as the best to keep in touch with the people you know. Moreover, you can also prefer this secured platform to make new connections.
You can say that Facebook is basically a site that offers you everything; you could think of including safe interactive features, gaming facilities, and much more. This is the basic reason, which is why it has gained a lot of popularity in last few years.
Currently, Facebook has 500 million active …

Here are few things that you may or may not know about the new Vine App.
For a start, it was debuted in June 2012, and was swiftly bought by Twitter on the 5th of October 2012. They modified it and launched in January 2013.
The app is a stand-alone app that allows people to create a short six-second video that then loops. The videos that are created and uploaded with Vine are visible on people’s Twitter feeds.
Here are a few more details that you may or may not know.
The app is available …

Running a social media campaign may be at the forefront of many brands’ minds, but creating an approach to ensure it is a success is even more important, especially as the social space becomes increasingly populated.
Social media is now being used by many brands and companies, and the variety of platforms to choose from means that no matter what a brand represents, there is likely to be one to meet its needs. As they account for the highest number of users, Facebook, Twitter and Google+ tend …