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How Brands Can Use Consumer Behavior Data on Social Media to Boost ROI
Feb24

How Brands Can Use Consumer Behavior Data on Social Media to Boost ROI

More than just a platform to get your brand known to a wider audience, social media is a significant source of consumer behavior data that can help you improve your overall marketing strategy and, ultimately, your ROI. Why track social media behavior Consider social media’s massive influence on the buyer’s journey. In an International Data Corporation global survey, a vast majority of top-level business executives (84%)...

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