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YouTube Lets Video Creators Appeal Advertising Limits
Aug08

YouTube Lets Video Creators Appeal Advertising Limits

YouTube has been setting new rules for video creators over the past few months, especially when it involves making money through advertising. Some creators are losing income and had trouble determining the demonetized videos. They have also been looking for reasons why. On Monday, YouTube announced a way for creators to know which videos are inappropriate for advertisers and to appeal for unfair bans in the company’s advertising...

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Snapchat joins Facebook and GIFCT to fight terrorism
Aug01

Snapchat joins Facebook and GIFCT to fight terrorism

Snapchat creator Snap Inc has reportedly joined internet giants Facebook, Google, Microsoft and Twitter to counter terrorist and extremist activities online. TechCrunch reports that the multinational camera company has enlisted to the Global Internet Forum to Counter Terrorism to fight radicals spreading ideologies on their platforms. The internet giants formed the GIFCT last month. Today, August 1, it will host a workshop with other...

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3 Social Media Metrics for Nonprofits
Jul31

3 Social Media Metrics for Nonprofits

Is your social media marketing strategy getting your expected results? Is it reaching the goals of your nonprofit organization? You can answer these questions by measuring the impact of your campaign. How? You have to determine the right metrics, study analytics and collect relevant data. You need to recognize and appreciate the abundance of marketing tools now than two decades ago. Today’s digital landscape offers easier access...

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10 Tips to Pair Visuals with Blogposts
Jul29

10 Tips to Pair Visuals with Blogposts

Business owners and online marketers alike have tackled with inbound lead generation and search engine optimization, SEO, for a long time. And obsession over keywords, density, titles, headings and internal links in blogposts go along with it. Yet, only a few consider the image accompanying the post — an attention-drawing factor that sets the tone, generates interests and converts sales. But how do you create or choose the right...

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Snapchat or Instagram Stories: Which one is good for business?
Jul27

Snapchat or Instagram Stories: Which one is good for business?

Almost every week, competitors Snapchat and Instagram launch new marketing features to edge out each other. Snapchat claims it focuses on preserving its users’ relationships and not to market content. Instagram walks along that line by adding features to improve privacy. With almost similar features, a battle between the two platforms has ensued. Marketers pick one over the other to spend resources and build social presence,...

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