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Facebook updates Branded Content tags and Brand Collabs Manager

Facebook has updated its Branded Content tags for more transparency on its partnerships. The company launched Branded Content tags in 2016 to optimize brand partnerships. And now, it includes influencer marketing and provides reports to users. Branded Content Tags  Now, Facebook is changing the Paid tags to Paid Partnership on Branded Content posts. It seems Paid tags were a bit confusing or not visible enough.     The...

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Facebook Misled Video Advertisers and Covered Irregularities, Claims Lawsuit
Oct19

Facebook Misled Video Advertisers and Covered Irregularities, Claims Lawsuit

  Video is the new king of digital marketing, as Facebook and third-party firms have found. It drives more interaction, they say. Yet, are people watching video content on Facebook as much as the company has reported? Or, did the company purposely twist data so more advertisers will invest on its platform? A lawsuit in a new California Federal Court have alleged that Facebook misled them. They say the company conducted unfair...

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How to Use Mobile Targeting for Social Good
Oct14

How to Use Mobile Targeting for Social Good

  By catering to the needs of the consumer – not the brand – you are making strides to gain the trust of your target audience. When done properly, marketing opens doors to create real value between brands and consumers. If marketers can restore consumer trust after GDPR and a series of social media data scandals, they must extend efforts on value exchange. They must capitalize data for the authentic good. Mobile targeting evolved...

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Russian firms scraped Facebook data, says report
Oct13

Russian firms scraped Facebook data, says report

  Facebook has traced and removed 66 accounts, pages and apps associated with Russian firms that develop facial recognition tools for the Russian government. According to The New York Times, Facebook dispatched Thursday accounts linked to SocialDataHub and Fubutech. The social network said both firms broke Facebook policies by scraping data from the service. “Facebook has reason to believe your work for the government has...

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How to know if the recent Facebook breach affected your account
Oct12

How to know if the recent Facebook breach affected your account

  Facebook shared Friday how hackers exploited a vulnerability in their system and obtained access tokens to harvest millions of phone numbers and email addresses. Hackers used their own network of 400,000 accounts to access 30 million Facebook users (20 million less than the original findings). Facebook uses access tokens so its users can log into their accounts without retyping their passwords every time. The company said the...

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