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Facebook Connects Gamers and Spectators at E3 2017
Jun19

Facebook Connects Gamers and Spectators at E3 2017

The gaming industry’s growth has been unprecedented the past few years. While not everyone is hooked, its rise in popularity among participants and spectators has reached new heights in Facebook. And no less than last week’s E3 2017 highlighted its influence in social media conversations. Gaming analytics company Newzoo expects more than 2.2 billion gamers worldwide to rake in $108.9 billion in revenues this year. Their...

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Facebook Adds Native GIF Support
Jun18

Facebook Adds Native GIF Support

GIFs have an outstanding presence in the social media driven world of today. But did you know that it has been around for 30 years already? Three decades after CompuServe’s Steve White founded the Graphics Interface Format, GIFs have taken strides to occupy the modern era. These video snips are helping social media users express their opinions better with captivating moving pictures. While these snippets have grown popularity...

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Snapchat Launches Ad Manager, Publisher and Certified Partners
Jun15

Snapchat Launches Ad Manager, Publisher and Certified Partners

Snapchat maker Snap Inc. has officially rolled out its self-serve advertising tool Ad Manager, announced its vertical video builder tool Snap Publisher, and launched its Certified Partners program. Ad Manager Before the announcement, online advertisers could only purchase ads thru partners or Snapchat itself. Now, they can design or buy their own ads thru a new Snapchat dashboard called Ad Manager. The new tool has a stark resemblance...

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Facebook Integrates Fundraisers with Safety Check
Jun15

Facebook Integrates Fundraisers with Safety Check

Facebook has updated Safety Check to improve how its users can start fundraisers and immediately take specific actions amid a crisis. Facebook Social Good VP Naomi Gleit blogged Wednesday that Safety Check, which informs family and friends about their wellbeing during grave situations, now has an option to use disastrous events to raise funds. The feature will include more details about a crisis and an option to add more context with...

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Mastering Facebook Advertising
Jun11

Mastering Facebook Advertising

Facebook advertising has become the norm for online marketers and business owners, and also consumers. They have realized the power and reach of the its targeting potentials. You may have tried Facebook as an advertising platform and fell short of your expectations. Perhaps you have not tried taking it to the next level. Even so, Facebook advertising is prevailing enough to deserve your attention. As an entrepreneur, there are four...

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