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5 Tips to Increase Instagram Engagement
Oct01

5 Tips to Increase Instagram Engagement

In April this year, Instagram reached a milestone of 700 million monthly active users, MAUs, of which 200 million visit the platform daily. For small business owners, this Facebook-owned social network is one of the best channels to extend their reach. With 3 out of 4 users taking action if a post inspires them and 70 percent following at least one business app, Instagram is a business owner’s consumer paradise. However promising the...

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9 Tips for a Higher Landing Page Conversion Rate
Sep28

9 Tips for a Higher Landing Page Conversion Rate

The best, well-refined landing pages have the highest conversion rates. These two are directly proportional with each other. In brief, landing pages convert. That has been its purpose from the start and will remain that way until the end. You may have aligned your business with a set of realistic goals, including social media marketing strategies. Yet, it can do more with fully optimized landing pages. Your goal is to optimize each...

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High Data Quality for Inbound Marketing
Sep27

High Data Quality for Inbound Marketing

A mystery to many, inbound marketing strategies for B2B and B2C companies have transformed over the past few years. Nowadays, marketers understand better the benefits of SEO, content marketing and social media for inbound campaigns. Marketing has changed because target audiences have changed the way they consume information. They are skeptical in opening mailboxes filled with direct mail, inboxes cluttered with spam, and unwanted...

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Using Social Media to Boost SEO
Sep26

Using Social Media to Boost SEO

High-quality backlinks drastically improve search engine optimization. Although it needs time and effort, the benefits it brings to your business far outweigh the risks and disadvantages. And nowhere else is this more applicable than with social media. Google maintains that social media accounts, such as Facebook likes, have no impact on search rankings. While the search giant continues to block social signals in rankings, you can...

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How Video Marketing Extends Brand Image, Builds Reach Online
Sep01

How Video Marketing Extends Brand Image, Builds Reach Online

Video has become a top marketing strategy to build reach online. Mobile devices, from smartphones to tablets and laptops, allow people watch video from anytime, anywhere. In 2017, video will account for almost 75 percent of web traffic, based on this study. So, press your clients to add video marketing in their online campaign. You can use internal tools or guide them in making their own strategy. Either way, they need to see the...

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