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4 Facebook Marketing Tips for B2B Marketers
Nov06

4 Facebook Marketing Tips for B2B Marketers

More than two billion monthly active users—a milestone in social networking that only Facebook has achieved so far. Consequently, this astounding userbase is compelling many businesses to take action and tap into the platform. Yet, some B2B marketers are still hesitant to jump on the bandwagon. You may think Facebook marketing is sensible only to those who sell products or services to consumers. Research will show you the opposite is...

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Pinterest Pinners Have Highest Purchase Intent Among Social Network Users, Finds Study
Nov05

Pinterest Pinners Have Highest Purchase Intent Among Social Network Users, Finds Study

Pinterest has never been on par with the sheer size or scale of Facebook or Twitter. It only has 200 million active users every month. But the company has slowly built eCommerce into its platform. It also is establishing itself as a discovery network and a resource for ideas. To highlight how marketers can benefit from it, Pinterest has released a new commissioned research of more than 1,500 users. The study aims to gather more data...

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Twitter Data Trends Vital to Marketers, Study Shows
Nov05

Twitter Data Trends Vital to Marketers, Study Shows

Twitter has taken hits for its slow reaction to Terms of Service violations, lack of profit and slacking growth. Still, the platform is a valuable source of real-time trends and data. The social network’s Happening Now module changed its approach in recent marketing efforts. But, even with this new philosophy, many still fail to grasp the value of Twitter data in finding trends before they make it big. While Twitter’s 330 million...

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LinkedIn Updates Sales Navigator, Integrates with Outlook.com
Nov03

LinkedIn Updates Sales Navigator, Integrates with Outlook.com

LinkedIn has announced new updates for its Sales Navigator mobile app. It will also roll out an improved Outlook.com integration. With these features, the social network for professionals aims to streamline its connections. Sales Navigator First, we have the Sales Navigator for mobile devices. LinkedIn will add a new option called Morning Briefings. It will add context on who you will meet within the day. LinkedIn says its move to...

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Facebook Adds Split Testing, Test and Learn for Advertisers
Nov03

Facebook Adds Split Testing, Test and Learn for Advertisers

Facebook has rolled out new testing options for business that allows advertisers to gain more insight on which ads are working. These two options provide more traceable, accountable experiments, including different creative aspects. Split Testing First, we have creative split testing. It allows advertisers to retrieve data through various methods. Facebook says creative assets will make ads stand out. Understanding which creatives...

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