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Instagram Launches “Picked For You” Video Channel in Explore Tab
Jun24

Instagram Launches “Picked For You” Video Channel in Explore Tab

In a bid to make you watch more videos on the platform, Instagram launched Picked For You,” a new way to watch recommended videos from topics it thinks you’re interested in. Picked For You is an addition to the Explore tab of the app that includes video channels such as Cheerleaders, Oddly Satisfying, Dancers, Comedians, and more. The update is similar to how Snapchat Discover delivers content when you are bored with...

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Facebook Paying Millions to Media Outlets and Celebrities for ‘Facebook Live’ Videos
Jun22

Facebook Paying Millions to Media Outlets and Celebrities for ‘Facebook Live’ Videos

While Facebook has been paying several celebrities and media outlets cash to use Facebook Live, the company has kept mum on how much it is actually paying these parties – until now. The Wall Street Journal reports that it procured a document showing that Facebook has inked contracts with almost 140 partners to make live videos for its emerging live video-streaming service. The media companies include CNN, The New York Times, The...

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Advanced Targeting Features and Ad Formats for Twitter Advertising
Jun21

Advanced Targeting Features and Ad Formats for Twitter Advertising

If you exclude the multitude of active users, the real force behind Twitter advertising roots from its advanced targeting features and ad formats. As an advertiser on one of the most-used social media platforms, you have to use the right ad formats and to target the right audience, especially with the strict character limit. You need the optimum mix of content and advanced targeting to grasp and hold a positive return on investment...

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Using Influencers in Social Media
Jun20

Using Influencers in Social Media

Amid the quintillion bytes of data we make daily, it’s easy to get lost in the consumption and shuffle of digital information. A Like, a tweet, or an Add to Cart – all of these can be translated to mere bytes of data, if you dig deeper into their simplest details. With that in mind, a marketing message in social media is but one speck of data in the online universe. So how do you ensure that your message stands out from the endless...

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The Advantages of Instagram Advertising
Jun20

The Advantages of Instagram Advertising

Instagram advertising has piqued the interest of most small- and medium-sized business (SMB) owners, especially now that the image-based platform is the second most-used social networking site. The downside is that you have to invest time and expertise to take pictures all day. And you also have to edit and share the images on Instagram. You don’t have to do it on your own though. You can always hire a social media manager if you have...

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