How to Paddle thru LinkedIn Discussion Groups and Avoid SWAM
May14

How to Paddle thru LinkedIn Discussion Groups and Avoid SWAM

In January 2013, LinkedIn enforced a rule that later on became the Site Wide Automatic Moderation (SWAM), the unofficial title given by users of the professional social networking site. The basic principle of SWAM is this: If a member of a LinkedIn Discussion Group is deleted or blocked in a group, that member will be marked for moderation in all other groups he or she is part of. Group moderators often are unaware that a group member...

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How to Create Engaging, High Quality Content
Apr07

How to Create Engaging, High Quality Content

Brands will focus more on high quality content as the first half of the year ends. And the strength of your online presence is contingent on it. Most businesses consider this as a challenge, a new factor to add into their online campaign and strategies. But powerful, engaging content does not have to be a formidable task. While it takes time to plan and research, and skill to write high quality content, people who work in your...

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Starting With Nothing? Cut Corners With These Entrepreneurial Tools
Apr03

Starting With Nothing? Cut Corners With These Entrepreneurial Tools

Half of new business startups fail within five years, according to the latest available data from the Census Bureau and Bureau of Labor Statistics, as SmallBizTrends.com reports. For online businesses, the failure rate rises to 97 percent, according to WebVantage Technologies founder Gaurav Mahashabde. Among the common causes underlying this failure rate are insufficient capital ranks, according to business textbook author Dr. Michael...

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How to Manage Your Pinterest Account in Less Than 15 Minutes
Apr02

How to Manage Your Pinterest Account in Less Than 15 Minutes

Brands now focus more time and effort in imagery. They use different images to convey their messages and engage their audiences. Pinterest allows companies and organizations to put their virtual ideas into reality. And with the photo-based social network, a picture really is worth a thousand words. A report by Shareaholic last year found that Pinterest is just second to Facebook in terms of referral traffic. More and more people are...

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Why Social Media Data Is This Year’s Biggest Brand Asset
Mar20

Why Social Media Data Is This Year’s Biggest Brand Asset

It’s been pointed out numerous times that social media can greatly increase the success of SEO and marketing campaigns. But it’s social data that’s really causing a buzz within the online marketing industry at the moment. The Importance of Social Data So, what makes social data so important? Social data empowers marketers and arms companies with information about popular trends, events and happenings. It highlights demographics that...

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