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How to Use Mobile Targeting for Social Good
Oct14

How to Use Mobile Targeting for Social Good

  By catering to the needs of the consumer – not the brand – you are making strides to gain the trust of your target audience. When done properly, marketing opens doors to create real value between brands and consumers. If marketers can restore consumer trust after GDPR and a series of social media data scandals, they must extend efforts on value exchange. They must capitalize data for the authentic good. Mobile targeting evolved...

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Russian firms scraped Facebook data, says report
Oct13

Russian firms scraped Facebook data, says report

  Facebook has traced and removed 66 accounts, pages and apps associated with Russian firms that develop facial recognition tools for the Russian government. According to The New York Times, Facebook dispatched Thursday accounts linked to SocialDataHub and Fubutech. The social network said both firms broke Facebook policies by scraping data from the service. “Facebook has reason to believe your work for the government has...

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How to know if the recent Facebook breach affected your account
Oct12

How to know if the recent Facebook breach affected your account

  Facebook shared Friday how hackers exploited a vulnerability in their system and obtained access tokens to harvest millions of phone numbers and email addresses. Hackers used their own network of 400,000 accounts to access 30 million Facebook users (20 million less than the original findings). Facebook uses access tokens so its users can log into their accounts without retyping their passwords every time. The company said the...

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How to Boost Personal Branding on LinkedIn
Oct12

How to Boost Personal Branding on LinkedIn

  Is your business still generating leads on LinkedIn? Do you still have solid ROI from your social selling campaigns? If you answered no, or doubtful to say yes, you are missing an essential element to LinkedIn selling. No matter if you are a startup or new to the social network for professionals, four key factors will determine if your LinkedIn campaigns are succeeding or failing. One small slip or neglecting one of the four...

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Facebook removes hundreds of pages, accounts for inauthentic behavior
Oct12

Facebook removes hundreds of pages, accounts for inauthentic behavior

  Let’s face it. Facebook is an unreliable news source these days. We need to research and trust publishers on the platform before sharing their content. The recent data breach involving millions of accounts worsened the situation. How do we know the original owner still manages the account? Facebook says it has a policy against coordinated inauthentic behavior.  It bans networks of accounts or Pages that work together to mislead...

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