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Facebook advertisers warned of upcoming Clear History tool
May16

Facebook advertisers warned of upcoming Clear History tool

  Facebook has broken its silence on the coming rollout of its Clear History tool. First announced at the company’s F8 developer conference early last year, the tool provides Facebook users more control over personal data, especially in ad targeting. Clear History lets users view which apps and sites track your Facebook profile. And you will have the option to clear this information from your profile. The tools release is...

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LinkedIn now with 630M+ members, updates job search tools
May16

LinkedIn now with 630M+ members, updates job search tools

While Facebook’s Instagram is relishing the hype surrounding social media, Microsoft’s LinkedIn is riding on its own wave of success. And it is adding new features and options to keep its users engaged and cater to their demands. “The LinkedIn community has never been stronger, with 630M+ members and record levels of engagement (up 24% year over year). We’ve grown from 300,000 to 20 million job postings in the past five years, with...

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New Apple TV Channels app included in latest iOS update
May14

New Apple TV Channels app included in latest iOS update

Apple has updated its operating system for iPhones, iPads and Apple TV, including a new Apple Channels TV app. Apple Channels is the Cupertino-based tech giant’s new service for customers in more than 100 countries. Paid subscribers can gain access to premium networks such as HBO, Showtime, Starz, Epix, Smithsonian Channel, and Tastemade for a total of $97. Other premium channels, such as MTV Hits and CBS All-Access, will come before...

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YouTube content creators fear new EU copyright directive
May13

YouTube content creators fear new EU copyright directive

  YouTube content creators may lose their livelihood and creative outlet due to a new copyright order passed by the European Union in March. The new rules require member states two years to write into law how they can regulate tech platforms, such as YouTube, for hosting copyrighted content without IP rights and licensing. Unless YouTube creators can prove they tried their best to get authorization for their uploaded content and...

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Study finds B2B marketers underrate thought leadership
May13

Study finds B2B marketers underrate thought leadership

  People consider thought leaders as industry experts with great insights and valuable opinions. Thought leadership has emerged as a term marketers use to refer to the content shared by these experts. It elevates the brand and the credibility of the thought leader. A 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study surveyed around 1,200 US business decision makers, content creators and salespeople. They wanted to see how...

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