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How to Build Presence Using Social Media for Business
May21

How to Build Presence Using Social Media for Business

Now that you know why social media matters for your business, the next item on your checklist is to build presence as effectively as you can. “Why is this important?” you ask. If you are new to social media, you tend to sign up for all social networking channels. You must avoid this mistake. An effective marketing strategy never loses focus on its target audience. If you spend time and resources across all social media...

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Facebook Messenger Focuses on Navigation with Revised Home Screen
May18

Facebook Messenger Focuses on Navigation with Revised Home Screen

Facebook Messenger is receiving a fresher look with a newer, faster home screen. Navigation is easier, as the company improved content organization. And it now helps you continue where you left off on the last visit. According to Facebook VP David Marcus’ post, the updated app turns Messenger into a hub that connects people and businesses, communicating beyond text messages. The new Facebook Messenger has new tabs atop the home...

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Why Social Media Marketing Matters in Ecommerce
May18

Why Social Media Marketing Matters in Ecommerce

While the most of us use social media to highlight selfies, gossips and cat memes, ecommerce owners use social media marketing to generate leads and drive growth. The trends set by social media are tremendous. Ecommerce owners fare better when they jump in to survive this revolution. With consumer expectations rising, the competition is more ferocious than ever. And we cannot snub the ROI and opportunities. “But how much effort...

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3 Key Benefits of Social Media for Business
May14

3 Key Benefits of Social Media for Business

Social media started as a private space to build personal connections. Now it has evolved into a lively, robust marketing channel for brands. And the demand will increase, as online marketers mull the need to jump on the bandwagon. While social media has grown exponentially, you may wonder how its accompanying services can work for your overall business strategy. Accordingly, we present you three key benefits of social media for...

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How Top Social Media Marketers Drive Results and ROI
May11

How Top Social Media Marketers Drive Results and ROI

Social media marketing has evolved for more than a decade. It has helped people engage and interact with brands across different platforms and channels. And it will continue to grow. While the revolution has opened doors for marketers, it has also led to unparalleled difficulties and added demand for metrics and attribution. Consequently, you have to change the approach using surefire ways adopted by top social media marketers. And...

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