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The Google I/O 2016 Roundup and Highlights
May23

The Google I/O 2016 Roundup and Highlights

Every year, Google invites all sectors of the tech industry to flaunt its developers’ latest projects over the past year and plans for future releases. And true to its word, Google I/O 2016 showcased the fruit of the company’s labor to meet its commitment to customers. This year’s Google I/O, however, changed venue from the past years. Google CEO Sundar Pichai announced in January this year that they are moving the...

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5 Ways to Improve Twitter Advertising
May21

5 Ways to Improve Twitter Advertising

The best practices of Twitter advertising are bound to change, as new features roll out and trends shift in social media channels. Social media marketing, search engine optimization (SEO) and blogger outreach – these topics, strategies and action plans, among other forms of online promotion, are shifting gears more quickly than ever before. What you thought was germane last month no longer applies today. In the coming months, Twitter...

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Twitter to Exclude Links and Photos from 140-Character Limit
May17

Twitter to Exclude Links and Photos from 140-Character Limit

Twitter users who feel their tweets are less creative are in for a treat. The social media company plans to stop counting links and photos as part of its famed character limit, giving its users extra room to compose longer messages and send more content. According to the Bloomberg News source familiar with the matter, Twitter will possibly apply these changes to the 140-character constraint for tweets within the next two weeks. Right...

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How to Paddle thru LinkedIn Discussion Groups and Avoid SWAM
May14

How to Paddle thru LinkedIn Discussion Groups and Avoid SWAM

In January 2013, LinkedIn enforced a rule that later on became the Site Wide Automatic Moderation (SWAM), the unofficial title given by users of the professional social networking site. The basic principle of SWAM is this: If a member of a LinkedIn Discussion Group is deleted or blocked in a group, that member will be marked for moderation in all other groups he or she is part of. Group moderators often are unaware that a group member...

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How to Create Engaging, High Quality Content
Apr07

How to Create Engaging, High Quality Content

Brands will focus more on high quality content as the first half of the year ends. And the strength of your online presence is contingent on it. Most businesses consider this as a challenge, a new factor to add into their online campaign and strategies. But powerful, engaging content does not have to be a formidable task. While it takes time to plan and research, and skill to write high quality content, people who work in your...

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