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Facebook Ditches Plans to Build Its Own Internet Drones
Jun27

Facebook Ditches Plans to Build Its Own Internet Drones

  Facebook has ditched plans to build its own internet drones, a company engineer revealed Tuesday. The setback closed a facility in England and let go 16 employees involved with the project. The Boeing 747-sized drones were set to provide wireless internet connectivity to developing countries. Part of the four-year-old Aquila project, the HAPS (High Altitude Platform Stations) drones are leaving the limelight so Facebook can...

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Facebook Connects Brands, Influencers via Brand Collabs Manager
Jun25

Facebook Connects Brands, Influencers via Brand Collabs Manager

  Influencer marketing continues to make big waves. And Facebook wants to optimize how brands connect with influencers. It draws more well-known creators to its platform and allows brands to boost their presence with meaningful messages. Facebook has launched a new dashboard called Brand Collabs Manager to introduce prominent influencers to brands and make connections.   Brand Collabs Manager highlights influencers through...

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Instagram’s Upcoming IGTV Takes a Page from Snapchat Discover
Jun20

Instagram’s Upcoming IGTV Takes a Page from Snapchat Discover

  Instagram is set to deliver more video content on its platform, according to reports. According to TechCrunch, the visual social networking site will continue to expand its use of images through “IGTV” (short for Instagram TV). IGTV is a long-form video hub similar to Facebook Watch—without the TV-like episodes. Instagram is shifting focus to its younger demographic. And video has become the content of choice among digital...

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Facebook Bans Ads on Weapons, Ammunition, Explosives for Underage Users
Jun19

Facebook Bans Ads on Weapons, Ammunition, Explosives for Underage Users

  Facebook will impose new ad restrictions on weapons, ammunition, and explosives to avoid users below 18 years old from seeing them. The ad restrictions have been in place for a while now but they are taking a step further. Facebook already prohibits weapon sales and modifications, and firearm parts such as magazines. Yet, advertisers still found a way to promote other accessories, such as those mounted on guns to illuminate,...

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5 Mistakes Social Media Marketers Still Make in 2018
Jun19

5 Mistakes Social Media Marketers Still Make in 2018

  We all make mistakes when marketing our brands on social media. Some blunders stick out, while many stay hidden. Yet, you must avoid them all. Here, we talk about five gaffes that social media marketers still make in 2018. 1. Navigating Without a Compass. The best results come to well-prepared brands. Not having a definite plan beforehand makes it easier for you to lose focus. A good social media strategy keeps you on track and...

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