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Amazon ad market share gaining traction, report says
Sep20

Amazon ad market share gaining traction, report says

  Amazon has increased the market share of its advertising business, beating expectations in an industry led by Google and Facebook. EMarketer estimated Wednesday that the online retailer will have $4.61 billion in U.S. ad sales this year. This is 4.2 percent of the digital ad market. Previously projected to be $2.89 billion EMarketer revised its estimates due to Amazon’s accounting change and increased demand. Google and...

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Facebook pushes voter registration drive, inks deals to monitor elections
Sep20

Facebook pushes voter registration drive, inks deals to monitor elections

Facebook has announced in a briefing call its plans to push users for voter registration ahead of the US and Brazil elections. The company has partnered with TurboVote, the National Democratic Institute and the International Republican Institute to monitor election meddling. It will publish a report of developing issues from its political ads archive every week. Facebook says that its election integrity war room is in full throttle....

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Twitter to toggle chronological and algorithmic timeline settings
Sep18

Twitter to toggle chronological and algorithmic timeline settings

  Twitter has changed how tweets appear to its users. It will revert your timeline to a reverse chronological, non-algorithmic order, the design it used before switching to algorithms in February 2016. Before the announcement, unticking the box led to “in case you missed it” tweets, recommended tweets, and notifications if a person you follow interacted with another user’s tweet. Twitter has acknowledged how its users want better...

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Facebook sued for misleading advertisers
Sep13

Facebook sued for misleading advertisers

  Facebook has earned billions of dollars in advertising. Its latest financial report shows it had more than $13 billion from ads alone over the last quarter. But are the ads working? A lawsuit filed by InvestorVillage.com is asking the same question. It claims that Facebook is lying to advertisers on how effective the company’s platform is. Seth Lesser, the plaintiff’s lawyer, says the social network’s pitch is that its...

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Teenagers: Social media, smartphones make us feel more happier
Sep13

Teenagers: Social media, smartphones make us feel more happier

  Social media and smartphones make us happier, says teenagers in what could be a risky sentiment since evidence shows otherwise. Common Sense Media reports that teenagers who use social media has jumped from 34 percent in 2012 to 70 percent in 2018. The survey of more than a thousand teenagers in the U.S. focused on how safe technology use is for families. Among respondents, 32 percent said they choose to talk in person as...

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