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Social Media Marketing: Insights for Introverts
Dec02

Social Media Marketing: Insights for Introverts

If you are running a small business or organization, and don’t have a savvy (and extroverted) marketing department to handle social media for you, you’ll have to tackle this talkative territory even if you are a consummate introvert. Social media is a marketing-must these days and if you aren’t promoting your business via various social platforms, you are missing out on your chance to connect in meaningful ways with...

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Choosing a VoIP Provider: Strategies for Steering Clear of the Most Common Mistakes
Dec02

Choosing a VoIP Provider: Strategies for Steering Clear of the Most Common Mistakes

  VoIP (Voice over Internet Protocol) is fast becoming one of the most popular technologies for businesses. You no longer need to invest in a costly landline system to enjoy all of the advanced features, and instead you can simply pay for a VoIP service and get them all included for a more affordable price. However, there is still a lot of confusion about this technology, and it can be easy to make mistakes when choosing a...

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5 Reasons Online Profiles Are Important Company Tools
Nov23

5 Reasons Online Profiles Are Important Company Tools

  Technology has become the centerpiece for industries across the globe. While it is unlikely that every business can take advantage of every benefit that technology brings to the table, one basic tool that exists on company webpages, social media, and other digital platforms can be put to good use. The online profile provides a way for executives and members of management to inform readers of background experience, reassure...

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Smart SEO: Things You Can Do Today to Increase Brand Awareness Tomorrow
Nov23

Smart SEO: Things You Can Do Today to Increase Brand Awareness Tomorrow

The internet has transformed the way that business market to consumers. Gone are the days when a sign on the street corner was enough. Now, companies that aren’t online don’t even exist thanks to a mobile-first customer base that wants to research the options first, rather than drive around or look in a newspaper. Now, your prospects will look at your reviews before they ever step foot in your door. They’ll find your...

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Smart Marketing: Using SEO to Build Your Brand and Attract Customers to Your Store
Nov23

Smart Marketing: Using SEO to Build Your Brand and Attract Customers to Your Store

Long gone are the days when the only step business owners needed to take was to set up a brick-and-mortar store and buy ads in the local business directory. The internet is more than a distraction; it’s the future of commerce. According to research, customers use mobile search to do everything from find local businesses to compare prices and read reviews on items they want to purchase. A business that isn’t online is...

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