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6 essential channels for building an online marketing strategy
Jun08

6 essential channels for building an online marketing strategy

Building an online marketing strategy is no easy task. When it comes to SEO and increasing keyword rankings in Google, for example, many people imagine a whole team of skilled professionals laboring over complex math equations and statistics. The good news is that this generally isn’t what’s going on behind the scenes. Many small businesses are operating with much smaller staff than you probably realize, meaning that you too can take...

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How to Leverage Artificial Intelligence in Your Social Marketing Campaign
Feb06

How to Leverage Artificial Intelligence in Your Social Marketing Campaign

Wired recently published a piece by Arielle Pardes titled “What My Personal Chat Bot Is Teaching Me About AI’s Future”, in which Pardes relates what it’s like to use the app Replika. Replika is essentially a chat bot that learns to mimic and mirror your conversation the more you message with it, so that the user always has a “friend” to talk to. “Originally, Eugenia Kuyda built Replika not as an AI to be your friend but one that would...

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Learning from Video News & New Media in SMM
Mar19

Learning from Video News & New Media in SMM

There used to be a time when investing in video ads was a major undertaking, with minutes of airtime paid for in the thousands. Now, everybody has the ability to create and broadcast content using the cameras and mics attached to their internet-connected phones. With peak popularity in apps like Snapchat, Instagram, and Vine, the acclimation to produce and consume video content as part of everyday life has never been higher. Video...

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