AT&T is ready to bet big with the Windows Phone flagship from Nokia, the AT&T Lumia 900, allotting an even bigger budget for the phone’s launch on the network than when it launched the AT&T iPhone 4.

The information comes from Ad Age which says that AT&T will spend “as much as $150 million” to launch the AT&T Lumia 900 on its network.

The publication says that “$150 million isn’t small change even for the No. 2 biggest spender in the country, which wielded $3 billion in advertising in 2010.”

Furthermore, it asserts that the mobile network is betting it big with the AT&T Lumia 900 because it is crucial for the company’s future.

AT&T already lost its exclusive handle on the iPhone in the U.S. as Apple has already teamed up with other wireless carriers to sell the ubiquitous smartphone.

This suggests that the $150 million AT&T is allegedly spending to promote the AT&T Lumia 900 is in hopes that it becomes another successful exclusive phone.

If the carrier manages to make the AT&T Lumia 900 successful on its network, Nokia and Microsoft will also benefit.

AT&T is apparently spending as much as $150 million to launch the AT&T Lumia 900. Image: Nokia

Source: Ad Age

About Solon Harmony Dolor

A passion for technology and journalism makes this upcoming writer very interested in social media and technology news. Fresh from finishing an English and Journalism degree from the University of the Philippines Diliman, he aims to bring interesting news to our readers .