AT&T is ready to bet big with the Windows Phone flagship from Nokia, the AT&T Lumia 900, allotting an even bigger budget for the phone’s launch on the network than when it launched the AT&T iPhone 4.
The information comes from Ad Age which says that AT&T will spend “as much as $150 million” to launch the AT&T Lumia 900 on its network.
The publication says that “$150 million isn’t small change even for the No. 2 biggest spender in the country, which wielded $3 billion in advertising in 2010.”
Furthermore, it asserts that the mobile network is betting it big with the AT&T Lumia 900 because it is crucial for the company’s future.
AT&T already lost its exclusive handle on the iPhone in the U.S. as Apple has already teamed up with other wireless carriers to sell the ubiquitous smartphone.
This suggests that the $150 million AT&T is allegedly spending to promote the AT&T Lumia 900 is in hopes that it becomes another successful exclusive phone.
If the carrier manages to make the AT&T Lumia 900 successful on its network, Nokia and Microsoft will also benefit.
Source: Ad Age