Apple’s “Live Photos” coming to web via Tumblr

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Credit: https://staff.tumblr.com/post/150686995095/baaaaaaaaaa

Apple’s “Live Photos is coming to the web via Tumblr! The announcement was made by Tumblr on its blog recently.

Tumblr will also release tools to enable other web developer to do the same. To this end, the company has launched an open source JavaScript library it calls Live Anywhere Photos— “Laphs” that lets you support Live Photos on any website, reports TechCrunch. Activating Live Photo on the web requires you to click-and-hold instead of a hard press.

“That’s right! Live Photos work on the web now. Whenever you see that famous Live Photo icon, click and hold to make them swing,” Tumblr announced.

Live Photos are very popular on Tumblr, and that explains why the company decided to roll out support for the new format on mobile. By this, Tumblr becomes the first third-party service to do so—beating both Facebook and Google to the launch. The service (Live Photos) also supports turning Live Photos into GIFs via its GIF Maker feature available on mobile.

“Tumblr was the first third-party app to support Live Photos—you could even GIF ’em. Now we’re the first to support them on the web. And! We’re open sourcing the javascript library for any webmaster to use: GitHub and npm. We’re also working on an Android version for you,” the microblogging company said.

Through Live Photos, Tumblr could drive the service beyond its own platform. Besides, the microblogging company is making further plans to bring Live Photos to mobile through the Android OS.

You can find the Live Photos icon marked with an icon—a familiar concentric circles found at the top left side of the of the image.

Tumblr recently added an ad program where its more than 300 million blogs will have ads on their blogs. However, this is optional because it’s an option that can be turned off by any user who doesn’t like the idea of having ads on his blog. For those who choose to have ads displayed on their blogs, they won’t be allowed to share in the revenue generated from it. However, the company has plans to share ads revenue with bloggers sometimes in the future.

“We’re still working out the details of the partner program but as soon as we have details to share, we’ll make announcements right here on trusty Staff. Just so you know: You won’t be able to make money until you register for the program—which is coming soon.”

Verizon bought over Yahoo, the parent company of Tumblr a while ago, a move that won’t affect how the microblogging company operates—at least not in the foreseeable future. Yahoo has assured everyone that David Karp, Tumblr’s CEO will remain as the head of the company, while the microblogging platform will continue to run independently.

“We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.”


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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