Apple is using Thumb, Physics, Cheese and Ears to sell you its iPhone 5.
Well, the Cupertino-based consumer electronics giant is not literally using those things to sell you its latest smartphone but rather those are the titles of its new TV ads for the iPhone 5.
Titled Thumb, Physics, Cheese and Ears, the adds highlight what makes the iPhone 5 a standout of a device in Apple’s eyes. The company hopes you view the new iPhone that way too.
In “Thumb”, Apple displays its marketing brilliance explaining in simple terms why the screen of the new iPhone is 4 inches. Apple says it’s a “dazzling display of common sense”.
In “Physics”, Apple asks “How can something get bigger and smaller? There’s more of it and less of it?”
In “Cheese”, Apple promotes the panorama shot feature of the iPhone 5.
In “Ears”, Apple promotes the new EarPod headphones showcasing how it fits in the weirdly-shaped ear.
Apple unveiled the iPhone 5 last September 12.