Apple has once again demonstrated its desire to establish a strong presence in the Indian smartphone market by announcing plans to establish a new iOS App Design and Development Accelerator in Bangalore. This much was made known by the company’s chief executive Tim Cook.
The Apple chief described Bengaluru as the home of India’s startup scene in his statement opening the center.
“India is home to one of the most vibrant and entrepreneurial iOS development communities in the world,” said Tim Cook, Apple’s CEO. “With the opening of this new facility in Bengaluru, we’re giving developers access to tools which will help them create innovative apps for customers around the world.”
The smartphone company said the Design and Development Accelerator will feature members of Apple’s team in collaboration with developers to both encourage and instruct them on the most suitable way to build apps. Apple’s new project in Bengaluru is expected to focus all areas that involve the process of building an app such as performance, design and quality.
A window of opportunity to all local developers in India
Developers in India now have a window of opportunity to learn new things and showcase what they have. Apple’s Design and Development Accelerator will inspire ideas into local developers and energise their ability to develop apps.
“This is a huge vote of confidence in India’s developer community and a tremendous opportunity to gain world-class design and development expertise,” said Zomato CEO Deepinder Goyal. “Apple’s support will help drive growth and accelerate progress among the country’s vast talent pool.”
Experts from Apple will lead briefings and also provide one-on-one app reviews for local developers in Bengaluru. This development now means the city is home to more technology startups than any other part of the country.
Per 9to5mac, the Design and Development Accelerator is expected to become fully operational by early 2017. However, announcement is being made early as a result of Cook’s visit to India.
Cook is in India to among other things, explore the possibility of setting up retail store in the country.
“Apple’s investment in Bengaluru through its iOS Development Accelerator will have far-reaching effects for the area’s rapidly growing and highly talented developer community,” said NASSCOM President R Chandrashekhar. “The skills and training they gain through this effort will significantly improve their app design and help them reach a broader market. Initiatives like these move the country forward in our efforts to advance a growth-led and sustainable technology sector.”
Apple has been pushing for more of India’s market, which is one of the largest in the world in terms of smartphone sales. Despite not boasting of the same purchasing power as the US and European buyers; Apple sees India as its next destination considering the saturation taking place in China.
The Indian market experienced a 56 percent rise in sales despite crashes in other regions like the US and Europe. This has further encouraged Apple to show more interest in the market—with CEO Tim Cook visiting the country to explore further possibilities.
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