Apple Music is still growing. Since June 2016, it has added 2 million paid customers hitting 17 million subscribers, according to Apple on Wednesday.
But Spotify is still ahead of the game. According to the company, it hit 39 million subscribers last month. As of June 2016, it had more than 100 million listeners.
Over a Year
It’s been more than a year since Apple launched Apple Music. Although its growth is consistent, it’s still far behind Spotify’s number of subscribers.
However, its biggest draw is exclusives. Last month, Frank Ocean’s long-awaited album was made available only on Apple Music. Currently, it’s not yet on Spotify.
Spotify hasn’t yet involved in offering artists exclusives. In fact, the company said that long-term exclusives aren’t just bad for artists, but they’re also not good for fans.
However, Apple Music’s growth is quicker than Spotify’s. It took six years for the latter to hit 10 million paying customers. The momentum only started in 2015, right when Apple Music was launched. It has gained an extra 10 million subscribers within a year to hit 20 million in 2015. Then, another nine months to hit 30 million paid subscribers in 2016.
One Million Paying Uses
Both of these music streaming services add around one million paying users each month. If this number continues, Apple Music will have more than 20 million subscribers by the end of 2016. But Spotify will have double that amount to hit 40 million paying subscribers.
Spotify is a sure winner when it comes to the number of customers. However, the competition between these two platforms is neck-and-neck, especially on other factors, like catalog and price, as well as music discovery.
In the music streaming business, Spotify is ahead of the game, and it’s more established. However, Apple Music is available in over 50 countries. It also has something that Spotify doesn’t have, and that is the ability to accumulate sums of cash into its service without relying on funding rounds to operate the business.
But Spotify isn’t the only competitor of Apple Music. Tidal is also in the game with fast-growing subscription rates.
On Wednesday, Apple’s CEO, Tim Cook, said that it would start broadcasting episodes of Carpool Karaoke. It’s a recurring comedy sketch made by James Corden.
He calls his company’s music streaming service as the premier destination for artists, new and old, to launch their exclusive music. Currently, the company has 70 great releases from musicians like Drake, Taylor Swift, and Frank Ocean.
Apple Music New Design
During Apple’s presentation in June, the tech giant unveiled the new design of Apple Music. It’ll roll out later this month when the iOS 10 is released. The changes will include a music player that displays lyrics, Recently Added section, and a For You tab.
On Wednesday, Apple also unveiled its latest iPhones — the iPhone 7 and the iPhone 7 Plus. iPhone is still the most popular device of the company. It remains the biggest moneymaker of Apple. However, there are signs that its popularity is slowing down. In fact, Apple reported in April that iPhone hit its first drop in sales.