Apple May Overtake Spotify In The US In Terms Of Paid Subscribers

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Apple May Overtake Spotify In The US In Terms Of Paid Subscribers

Source: https://www.pexels.com/photo/black-and-white-music-headphones-life-3104/

Apple Music launched almost three years ago. But its paid subscribers trailed behind Spotify’s. Or even though Apple Music swiftly generated countless brand-new customers, Spotify has done a remarkable task in substantially strengthening its own customer base.

Today, Spotify has virtually two times as many paid clients as Apple. Apple Music, on the other hand, flaunts 36 million paid customers while Spotify showed that it boasts 70 million subscribers. Over the previous seven months, Spotify managed to raise its customer base by a remarkable 16 percent.

As stated by the Wall Street Journal, it might be just a matter of time before Apple Music will reach the same number of subscribers as Spotify has. Possible, it may go beyond Spotify’s number.

Even though Spotify has currently 34 million more subscribers, Apple Music is presently expanding at a dramatically quicker rate.

It asserts that Apple Music has been expanding at an estimated 5 percent clip per month compared to Spotify’s 2 percent clip per month.

Reports of Apple Music picking up speed on Spotify comes at an intriguing time for Spotify as it’s preparing to go public later on this year.

Why Apple created Apple Music?

More people are listening to music through a streaming service. For a good reason, it allows them to listen to just about any song, genre or artist. That’s a lot of songs or selection than just playing games songs from your library.

And Apple wants to unify the songs you already own in your enormous library. With Apple Music, you can mix your purchased and uploaded songs together with your streamed songs. Because it’s a streaming service, you can access them using any device.

Apple’s 40 Million Songs

Apple Music has more than 40 million songs; while Spotify has 30 million. The company is also securing more exclusives than its competition because it doesn’t provide its customers a free tier. That’s why Spotify wasn’t too happy about artists signing an exclusive deal with Apple. As a result, it altered its search rankings for musicians who released their music, exclusively with Apple first.

As for the number of paid subscribers on Apple Music, it is important to remember that the figure is for the US market, which is the largest streaming population. Spotify doesn’t have the same billions of dollars in cash reserves as Apple Music. Hence, Apple Music’s constant growth is bad news for the Swedish-based streaming service.

Meanwhile, Nike is presenting some associated subscription updates to its app for iPhone and Android today. The updates can be found in the brand-new collaborations with ClassPass, Apple, and Headspace. Nike followers will undoubtedly receive some new unlocks coming for special footwear and garments.

The official name for these cards is Nike Plus Unlocks. It is an app introduced late last year. The cards have been succeeding. However, passionate footwear and apparel enthusiasts didn’t find them to be impactful. 

The number of unlocks was not diverse or constant enough to be habit-forming. Furthermore, they have stashed away in the account area of the app. Thus, you need to go angling for them if you intend to capitalize on the offers.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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