Apple has reported that iPad market share is on its best run in years despite a global economic slowdown.
During the recent announcement of its quarterly earnings, Apple highlighted how iPad revenues and sales managed to keep the company on an earning status. Figures in the international market illustrated an increase of 52 percent in revenues valued at $9 billion and 84 percent in unit sales valued at $17 million.
Industry analytics firm Strategy Analytics has documented that some of today’s new figures suggest an increase in the overall tablet share for Apple. That means a 68.3 percent control of the market after making deliveries of 24.9 million units, unlike the 62 percent share Apple accumulated during the previous year’s second quarter.
While most analysts believe that the Cupertino-based company will realign itself with Wall Street expectations, a handful also forecasted a drop in its market share.
However, the seemingly tough competition, which many thought would shake Apple’s standing in the market, has failed to cause major damage.
Apple’s current market share is the best in many years, but Strategy Analytics also warns the company of its slowest growth rate since the first-generation iPad launched in Q2 of 2010, following the slowdown in the global economy.
Additional statistics from Strategy Analytics indicated a loss of almost 3 percent for Microsoft’s market share. The firm is set to launch Windows 8, its latest OS that is designed for tablets, later this year.
Other firms that have also been affected lost a total 3.5 percent market share, which mainly attributed to RIM’s BlackBerry PlayBook.
Meanwhile, Android has gained sales of up to $7.3 million from $4.4 million last year. However, its market share did not budge in the increasingly lucrative tablet market at 29.3 percent.
According to analyst Neil Mawston, “Despite high expectations for companies like Amazon, Samsung, Acer and Asus, the Android community has yet to make a serious dent in Apple’s dominance of the tablet market. Unspectacular hardware designs, limited uptake of cellular models and a modest number of tablet-optimized services have been among some of the main reasons for Android’s mixed performance so far.”
Turning the situation around is still likely through a broader global rollout of Amazon’s bestselling Kindle Fire or Google’s Nexus 7 tablet.
According to Strategy Analytics director Peter King, in reality the shares gained by Apple has not only simply increased, it presented its best in years since Q3 of 2010.
Image: Mike Deerkoski via Flickr (CC)