During its yearly product showcase on Tuesday, the iPhone maker unveiled three new iPhones. It also rolled out a new watch and introduced the latest video-streaming device — Apple TV.
Compared to other existing devices, the new iPhones only offer modest new features. For its iPhone 11 Pro, it comes with stainless steel considered to be surgical-grade. It is also in a matte finish.
Most Advanced iPhone
The iPhone 11 Pro is touted as the most advanced iPhone that comes in four colors to choose from silver, gold, space gray, and midnight green. You can pick from 5.8 inches or 6.5 inches. Regardless of the size, they all have a super retina display.
Battery Life and Camera
It can last four hours longer than iPhone XS. It has ultra-wide camera lenses and a new wide camera. Compared to its predecessor, iPhone 11 Pro now has four times optical zoom range.
The price starts at $999. If you go for the iPhone Pro Max, you can get it at $1,099. You can buy them in stores beginning September 20.
iPhone with Anodized Aluminum Glass Design
Tim Cook also revealed a new iPhone 11. It is said to have anodized aluminum glass design. The Apple CEO considered it as the toughest ever for a smartphone. There are four colors available in this model, including green, yellow, white, purple, red and black. It supports Dolby Atmos and it comes with a 6.1-inch display.
It is water-resistant up to two meters and a maximum of 30 minutes. Its camera is a dual system with an ultra-wide camera with a 120-degree field of view. It also features the fastest CPU and GPU in a smartphone — A13 Bionic chip.
Apple experienced a slowdown in iPhone sales for the past year. In the recent quarter, it reported shipping only 36 million iPhones. It was a huge 13% drop from last year. Over a third of iPhones are shipped in the US; while only 5% of iPhones were shipped to the UK.
iPhone remains Apple’s highest revenue source. But it is struggling to boost its sales. For that reason, it is expanding its services for Apple Music, Apple TV, and iCloud.
Other New Products
The much-awaited Apple Watch 5 is coming to Apple Store. It will have a display that is always on. Its competing smartwatch models are already offering this feature.
The most interesting part here is that its battery can last up to 18 hours. The lowest price for it is $399. Apple announced that it has reduced the price of its Apple Watch 3 to $199.
Apple did not announce a new mini iPad but a seventh-generation iPad. It features a 10.2-inch retina display. It has a wider viewing angle and runs on A10 Fusion chip. Plus, it supports the Smart Connector. The latest iPad starts at $329.
Reopening of Apple on Fifth Avenue
Apple announced that its store in New York will reopen just in time for its customers to purchase all these products as they go on sale. The company closed it for remodeling last year.