Is Apple trying to take over Amazon’s Echo and make Siri the next Alexa?
Not so long ago we reported about the new project from Apple. We are referring to the “Siri speaker”, a device that will work as a virtual assistant inside your home. Just like Amazon Echo. And according to a report from Bloomberg, Apple employees have been putting the new device to the test for months inside their homes. But, the Siri speaker is pretty much a mystery and not many informations have been leaked.
Last September Bloomberg reported that Apple has a new home device but that was it. No timeline or features about the device have circled around the internet, but there are many speculations that could turn out to be true. According to Macrumors.com the sound technology is critical for the California-based company. So Apple will aim to make a better speaker and microphone and it is said that it will have “excellent acoustics performance” and it will have AirPlay supports and some Beats tech.
Another rumored feature is facial recognition. This feature will allow the device to recognize each member of the household and adjust to their preferences. Of course we expect to see some third-party integrations. The report says that Apple has sped two years developing the speaker and prototype was ready around September.
But after Amazon’s release of the Echo Show, with touch-screen and video-call ability, maybe Apple is considering to add a screen, of they haven’t add one already. And VP Phil Schiller shared a comment in an interview with Gadgets 360, about the value of a screen on gadgets:
“The idea of not having a screen, I don’t think suits many situations,” “If you’re asking for directions, you’ll hear them, but can’t see a map.” “I think voice assistants are incredibly powerful. Their intelligence is going to grow. They’re gonna do more for us, but the role of the screen is gonna remain very important to all of this”
So far we know that there is working prototype, that is being tested by its employees, we know that the audio will be amazingly good and we expect that the design will follow the company’s guidelines. But what we don’t know is the official release date. According to KGI Securities analyst Ming-Chi Kuo the speaker might be presented at Apple’s Worldwide Developers Conference this June.