Every time Apple releases a new product, there are various reports dedicated to how swarms of Apple fans have waited night and day, sometimes even camping outside stores, to get their hands on the newest gadget from the Cupertino, California-based powerhouse.
According to Tecca, a study conducted by scientists using magnetic resonance imaging (MRI) reveals that the part of the brain which gives people the passion for religion is also the same part of the brain which may be giving Apple fans their dedication for Apple products.
Using MRI, Apple fans were shown photos of Apple devices. They found that brain activity in Apple fans when shown pictures of Apple products is similar to how the brain of a religious person reacts after being shown pictures from their chosen religion.
As experts suggest, more study need to be conducted into the area but the similarity is interesting, according to observers.