It does not happen too often that Apple recognizes a defeat, especially in an open letter to recommend competing products as temporary alternatives to their iOS 6 maps services.
Apple CEO, Tim Cook, has released an open letter in which he publicly apologize for the failure with the iOS 6 Maps application, recognizing that it was not up to the promised standards. He continues his message recommending alternatives to Apple customers until Maps will be brought to an acceptable quality level. Among the suggestions offered as applications, include Bing Maps, MapQuest and Waze, and web applications provided by Nokia and Google.
Letter submitted by the new Apple CEO is similar to that given by Steve Jobs in 2007, when he has publicly apologized to frustrated users to iPhone price reduction applied after less than three months after their release on the market. Another gesture synonymous with the recognition of losses was done to iPhone 4 phone owners who have had problems with the stability of the cellular network signal, Apple offers special protective enclosures to mitigate problems caused by the antenna.
Coming just days after the launch of iOS 6 and touch to offer a premium service for Apple products, the message written by Tim Cook tries at least to repair the damage caused to the company’s image, even if the underlying problem is far from solved. Meanwhile, users of mobile systems and tablets with iOS 6 can only hope that the iOS 6 Maps application will be remedied in a timely manner and to the promised level.