Apple Attempts To Frustrate Facebook’s Web-Tracking Tools

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Apple Attempts To Jam Facebook’s Web-Tracking Tools

Source: https://en.wikipedia.org/wiki/Tim_Cook

The “Like” button can collect your personal data, without you knowing it. For that button to work right, you should log into your account. But doing so would help Facebook know who you are. The social network will still register your account even if you don’t click the button. That said, it knows every site you have been to.

But Apple will jam those tools that track web users automatically. Thanks to the company’s upcoming iOS and MacOS versions known as fingerprinting method. Fingerprinting identifies computers through the plug-ins and other configuration details. During the developer’s conference, Apple declared that it’s going to shut those tools that enable advertisers to monitor users who are deleting their cookies

Its web browser, Safari, would ask you first before it allows Facebook and other social networks to track your browsing activity.

This update might add to the tensions between Apple and Facebook.

Previously, Tim Cook described the social network’s practices as an invasion of privacy. But Mark Zuckerberg didn’t take it well and he denounced it by describing the comment as glib. 

During the WWDC Conference, Apple’s senior vice president of Software Engineering Craig Federighi stated that the social network is watching over people in many ways that they are not aware of.

The ITP2 or the anti-tracking technology of Apple does not just target Facebook but it also hits Google. The technology segregates the cookies provided by websites so the data could only be read by that particular site. It makes sure that the ad providers cannot utilize those cookies to monitor your browsing activities on every website where the ads run.

The fingerprinting method will provide web pages with fewer details about your computer. In this way, your Mac will look like other Macs. As a result, data companies will have difficulty in identifying your device.

Before, the segregation would only take effect within 24 hours after you visited that particular site. But the grace period has been lifted. The update allows the tracking prevention to initiate immediately.

When the first anti-tracing technology launched, an ad-tech firm experienced an immediate drop in revenue. However, Facebook might not get scared of Apple’s move. After all, Safari is not the biggest browser.

Another update that is coming to MacOS and iOS tackles Siri. The company overhauled the virtual assistant. The enhancement enables Siri to control all third-party apps without forcing users to open the apps. Then, Apple provides new Shortcuts function that enables you to assign your phrases to various commands.

Apple Watch users will have something to look forward to as the company announced its next version of WatchOS. The updates would include allowing the watch to detect automatically each time you start a workout. Thus, even if your work out started minutes later, the watch would still credit it.

The company would also launch Walk-Talkie. It’s an app that enables users to chat through 4G or Wi-Fi.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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