Apple has got everyone talking this week—the company has announced the launch of a brand new TV app. The new app will help you search for content across services from a single interface. That means you no longer need to scan through different apps to find an interesting video to watch.
The new TV app, which will work with Apple TV, iPhone and iPad, will offer a unified experience for discovering and accessing TV shows and movies from multiple apps. Aside from watching movies and TV shows, you will also be able to discover new content. Alongside the launch, the Cupertino based tech giant also introduced a new Siri feature for Apple TV. The new feature will let you tune directly to live news and sporting events across multiple apps. It is a way to simplify the process of watching your favorite shows across Apple devices.
“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”
The brand new TV app boasts of some cool features that enrich your viewing experience. For instance, as you move from one device to another, the app preserves your place in the film or show you are watching.
Key features of the brand new Apple TV app
Watch Now: Watch Now is where viewers will see their collection of available shows and movies from iTunes and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch.
Up Next: Users can enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases — all presented in the order they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off.
Recommended: Viewers can explore a great selection of curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy.
Library: Viewers can access their entire collection of iTunes movies and TV shows that they have rented or purchased on iTunes.
Store: If users are looking for something new, they can check out the Store to discover great new content across video services that they have not yet downloaded or are not yet subscribed to, along with the latest releases on iTunes.
Twitter had announced a new app in September that will let users watch the NFL Thursday Night football games via its app on the Apple TV, Amazon Fire TV and Microsoft’s Xbox One. This new Apple TV app will go a long way in helping you access the app among several other shows.