Apple has amended its trademark lawsuit against Amazon regarding the phrase “App Store” dragging the recently-released Kindle Fire tablet into the issue.
Apple fired a lawsuit towards Amazon’s way after the internet commerce giant launch its Amazon Appstore for Android earlier this year.
Apple has argued that Amazon’s use of “Appstore” is illegal and it should be barred to do so as it would confuse consumers.
The amended complaint was filed by Apple this week.
According to the Cupertino, California-based Apple, Amazon started to drop the “for Android” tag with its “Amazon Appstore” name further exacerbating the alleged violation.
Apparently, Amazon began doing this after the Kindle Fire was being marketed.
In the complaint, Apple wrote: “Amazon promoted the Fire’s ability to use Amazon’s mobile software download service but omitted the ‘for Android’ phrase when using the APPSTORE marks.”
“Amazon’s use is also likely to lessen the goodwill associated with Apple’s APP STORE service and Apple products designed to utilize Apple’s APP STORE service by associating Apple’s APP STORE service with the inferior qualities of Amazon’s service,” the iPad maker added.
The Kindle Fire is expected to be a very viable competitor to the dominant iPad in the tablet market.