Amazon’s Twitch Interactive, a video streaming site, has a new program that encourages players or gamers to produce videos to the platform more often. This decision came after YouTube made it difficult for video makers to make money on its platform.
What is Twitch?
It’s a website where you can see live streams of games and other activities. Currently, it reported having 17,000 partners or video makers. These video makers appear a few times a week. For every broadcast they make, they have hundreds of viewers. They also earn money and have a share of subscription.
On Friday, the company announced it’s going to introduce a new affiliate program. It aims to help streamers with a few followers.
Currently, Twitch’s leading creators are video gamers. However, it continues to attract chefs, artists, and musicians who wish to publicize their talents.
How much do they make?
The company did not reveal how much money that these streamers make. However, many of them are getting thousands of dollars per month.
This affiliate program hopes to lure more streamers into broadcasting their niche. It can serve as a way to reach partner status. Some of them may need to have an incentive to purchase equipment.
Viewers, on the other hand, will have to pay those affiliate streamers through a rewards performance system. It’s similar to giving donations to a guitarist who’s performing on the street.
The company may also add other tools that allow affiliates to earn money through subscriptions.
Twitch can easily offer money-making methods because it focuses on video games, while YouTube is a general site. Even though video creators won’t have the bulk of the revenue, they’re considered as the foundation of the platform. To build a platform, the company has to encourage more video makers to create more videos that can attract more viewers.
The ESPN of Games
Some people describe Twitch as the ESPN of video games. It streams video game competitions that feature professional gamers. It allows viewers to chat while the action is ongoing. They can also react and ask questions.
Other creators love to broadcast themselves while playing a game. They attract a huge following because of their colorful personalities, and they’re skillful too.
The Partner Program of Twitch requires that creators must have at least 500 viewers for their broadcast, three times a week.
Watching videos on Twitch is free. The site attracts millions of viewers every day. It also sells ads and subscriptions. Through its paid subscriptions, subscribers will have to pay $5 per month for a channel they want to follow. By subscribing, they can interact with the streamers in a chat room. They can also use emoticons provided by the site.
Amazon bought the site three years ago for $1 billion. The acquisition will help the company promote its online content, which also includes movies and music.
The Partners program will still be managed by the company. There will be staff support, and all features are designed to serve larger communities. The Affiliates program, on the other hand, will be a self-service program. All Twitch Partners will have a verified chat badge as soon as the Affiliate Program starts.