Jeff Bezos once negotiated with Netflix founders to acquire the company for $12 million, a new book reveals.

The revelation comes from the new book “Netflixed” which is written by Gina Keating, a former Reuters reporter.

According to the book, the Amazon founder met with Netflix cofounders Reed Hastings and Marc Randolph in 1999.

Apparently, Bezos wanted to discuss any way Amazon could have a business partnership with the company.

Furthermore, “Hastings also wanted to discuss selling Netflix to Amazon if the price was right,” the book reveals.

Nonetheless, the Netflix cofounder was “less than impressed with Amazon’s $12 million offer,” Keating revealed in her book.

However, in a report on CNET, the publication says that Netflix has denied what is in the book.

It reports that “Last week, a Netflix representative said the company would not comment about the book, but Jonathan Friedland, chief communications officer for the company, called this afternoon to deny that Amazon made such an offer.”

On the other hand, the author of the book about Netflix told CNET that “she stands by her story”.

Image from LauraFries on Flickr (CC)

About Solon Harmony Dolor

A passion for technology and journalism makes this upcoming writer very interested in social media and technology news. Fresh from finishing an English and Journalism degree from the University of the Philippines Diliman, he aims to bring interesting news to our readers .