Amazon is the undisputed king of the ecommerce world—and the fact that the company is not resting on its laurel could send shivers down the spines of its rivals. That, however, is not the reason why you are—Amazon has just launched a new tool that is almost as similar to Pinterest’s Lens.
Of course, Pinterest is not into ecommerce—not on a larger scale at least. However, its Lens is one of the most successful features launched in the last couple of years. Its success perhaps, may have been the driving force behind Amazon’s new tool—StyleSnap.
StyleSnap is a new tool from Amazon that allows you to take a photo or upload a screenshot of any item of clothing, while the system finds similar product that matches it based on image recognition technology.
The tool was announced at the re: MARS (machine learning, automation, robotics, and space) 2019 conference. In his keynote, Consumer Worldwide CEO Jeff Wilke said, “The simplicity of the customer experience belies the complexity of the technology behind it.”
StyleSnap has been designed to use Artificial Intelligence to make fashion recommendations from Amazon based on photos that you have submitted. Though, exact date when the tool will be released has not been announced, when released, it is expected to work along with the Alexa app.
How to use StyleSnap:
Simply click on the camera icon in the corner of the Alexa app and take a photo of the fashion look you hope to replicate. A response with a list of recommendations of similar items will then be presented by Amazon. StyleSnap is powered by deep-learning technology that is able to distinguish between different styles of clothing including fit and flare dresses or flannel shirts.
“StyleSnap uses computer vision and deep learning to identify apparel items in a photo, regardless of setting. Deep learning technology also helps classify the apparel items in the image into categories like “fit-and-flair dresses” or “flannel shirts,”” Amazon wrote in a blog post.
StyleSnap is targeted at the expanding influencer program of Amazon. The influencer program allows high-profile bloggers and instagrammers make money by recommending products from Amazon.
In related story, Instagram has just launched a program that will let brands and advertisers promote posts from influencers in your feed. The program will let advertisers put more “influencer” ads in your feed. While this would widen the reach for brands, it may spark concerns among users because some of these ads are so annoying.
What that means is that you will start seeing sponsored posts for influencers whether you follow them or now. Sort of putting things out of your control, which for me is not the reason why people joined Instagram in the first place. That said, it is a move that will benefit brands in so many ways.