Giant Internet retailer Amazon is flexing another online muscle that promises to be as powerful as its web sales business – its cloud-computing infrastructure.
BGR News this morning quoted a research made by DeepFields Network, which showed that with little fuss, Amazon’s cloud computing system is starting to exert influence on as much as 1% of the total Internet traffic in North America.
In its research, the Network said fully one-third of the millions of users involved in the study visited a website that uses Amazon’s cloud every day.
Craig Labovitz, co-founder of the DeepFields Network, declared that most people don’t realize how much of the Amazon cloud infrastructure they are using, not only when they actually buy stuff online, but when visiting other sites as well.
Labovitz speculated that a massive breakdown among crowds of websites could result if Amazon were to go down, underscoring what he called the pervasiveness of Amazon it its behind-the-scenes utility for millions of users.
Aside from maintaining its position as the Internet’s premier online retailing website, Amazon has quietly expanded its cloud infrastructure to massive proportions starting last year.
DeepFields found that in 2011, Amazon stored 762 billion objects in its S3 storage cloud, three times the number of objects it stored the previous year.
Amazon now operates several data centers on the US West Coast and in Virginia, as well as across Europe, and Asia, mainly in Tokyo and Singapore.
Cloud computing involved the storage, management and processing of data by users utilizing servers based on the Internet, rather than those that operate locally. For more information and FAQ on cloud computing you can read the AWS Support article.