A recent survey conducted by Harris Interactive for Mancx has revealed that nearly all Americans distrust information they get from the internet.
According to the results of the study, 98 percent of American adults who look for information on the World Wide Web find grounds to doubt the information they get.
“These findings demonstrate that people want online information to be more credible than it is today, and that current web services just don’t cut it,” said Mancx CMO and Co-founder Mattias Guilotte in a statement.
Among the top reasons for this doubt, according to the survey, are
Too many ads – 59%
Outdated information – 56%
Information is self-promotional – 53%
Unfamiliar forums – 45%
As a result, 93 percent of those who were surveyed told Harris Interactive that said that their satisfaction with the information they find on the internet could be improved if their trust of the information was to be increased.
“To back this up, nearly 3 in 5 people said it would be an improvement if the answers they found could be trusted and 54% say it would be an improvement if the answers always came from trusted sources,” the research firm said.
“Online searchers also said they would like improvements in answers always being up-to-date (53%) and less time wasted searching (32%),” it continued.
As a side note, some two percent of those surveyed would even give up their spouses if they could exchange that to always finding the information they are looking for on the interwebs.
“When asked what people would be willing to do if it meant they could always find the information they were looking for online, 2% of American adults who look for information online even admitted they would be willing to give up their spouse, with men statistically more likely to say this than women,” Harris Interactive said in its summary of the study it conducted.
Another finding of the study worthy of being noted is that American adults who look for information online are also concerned about what their trust rating in the information they find means in their daily lives.
A large number – 94 percent to be exact – told Harris Interactive in the survey that “they believe bad things could happen to them as a result of acting on inaccurate online information.”
These bad things include:
Waste of time – 67%
Get a computer virus – 63%
Lose money – 51%
Risk of fraud – 51%
Damage my credibility – 36%
Get fired – 14%
Loss of spouse/relationship – 9%
The this Internet information trust study sponsored by Mancx was conducted in late June and involved more than 1,900 respondents.